{"id":12379,"date":"2023-01-12T10:32:35","date_gmt":"2023-01-12T09:32:35","guid":{"rendered":"https:\/\/torresycarrera.com\/?page_id=12379"},"modified":"2025-02-03T17:32:04","modified_gmt":"2025-02-03T16:32:04","slug":"galicia-destino-sostible-2","status":"publish","type":"page","link":"https:\/\/torresycarrera.com\/en\/galicia-destino-sostible-2\/","title":{"rendered":"Galicia Destino Sostible"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12379\" class=\"elementor elementor-12379 elementor-10386\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-efbb85a elementor-section-full_width qodef-elementor-content-grid elementor-section-height-default elementor-section-height-default\" data-id=\"efbb85a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d9f2fc3\" data-id=\"d9f2fc3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-842b508 elementor-widget elementor-widget-lyndon_core_custom_font\" data-id=\"842b508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lyndon_core_custom_font.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1\tclass=\"qodef-shortcode qodef-m qodef-custom-font qodef-custom-font-19 qodef-layout--simple qodef--has-appear\" style=\"text-transform: none\">Galicia<br \/> <span style=\"font-style: italic;font-weight:bold\">Destino Sostible<\/span>\n\t<\/h1>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a861f0 elementor-widget elementor-widget-lyndon_core_section_title\" data-id=\"2a861f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lyndon_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-section-title qodef-alignment--left\">\n\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\tThe Turismo de Galicia Cluster, in collaboration with the Xunta de Galicia, created in 2022 a new product club aimed at integrating and enhancing the value of the region's tourism offer, as well as promoting the development of new sustainable tourism products that allow Galicia to adapt to the new challenges of the sector and maintain its leadership as a reference destination.\t\t\t<\/h5>\n\t\t<p class=\"qodef-m-text\" >To develop the branding and communication strategy in this first phase, corresponding to the launch of the product club, Turismo de Galicia Cluster entrusted Torres y Carrera, who, after analysing the situation and carrying out a benchmarking, developed a 360\u00ba strategy for the creation and positioning of the new brand, taking into account two main audiences: the Galician tourism sector, which had to be trained and informed, and tourists and citizens in general, especially at a regional and national level at this initial stage.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4370d5a elementor-section-full_width qodef-elementor-content-grid qodef-extended-grid qodef-extended-grid--left elementor-hidden-tablet_extra elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"4370d5a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c02892b\" data-id=\"c02892b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eaf6a3a elementor-widget elementor-widget-image\" data-id=\"eaf6a3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/01\/playa-catedrales-1024x1024.jpg\" class=\"attachment-large size-large wp-image-11307\" alt=\"\" srcset=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/01\/playa-catedrales.jpg 1024w, https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/01\/playa-catedrales-300x300.jpg 300w, https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/01\/playa-catedrales-150x150.jpg 150w, https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/01\/playa-catedrales-768x768.jpg 768w, https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/01\/playa-catedrales-650x650.jpg 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-86b0ef9\" data-id=\"86b0ef9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-31b6ec4 elementor-widget elementor-widget-lyndon_core_custom_font\" data-id=\"31b6ec4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lyndon_core_custom_font.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1\tclass=\"qodef-shortcode qodef-m qodef-custom-font qodef-custom-font-938 qodef-layout--simple qodef--has-appear\" style=\"text-transform: none\">Objectives\n\t<\/h1>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6ee68a elementor-widget elementor-widget-text-editor\" data-id=\"a6ee68a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Building a brand that positions Galicia as a sustainable tourist destination.<\/h5>\n<h5>Making the sector aware of the importance of promoting a transition process with a more sustainable approach.<\/h5>\n<h5>Making the new brand known among the companies in the sector, supporting the recruitment of the first members and generating sense of belonging among the member companies.<\/h5>\n<h5>Making the brand recognisable as a quality mark and guarantee of sustainability among tourists, helping them to identify the sustainable tourism offer.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed57d77 elementor-section-full_width qodef-elementor-content-grid elementor-hidden-tablet_extra elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"ed57d77\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c87331b\" data-id=\"c87331b\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b6ee67 elementor-widget elementor-widget-image\" data-id=\"4b6ee67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/01\/playa-catedrales-1024x1024.jpg\" class=\"attachment-large size-large wp-image-11307\" alt=\"\" srcset=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/01\/playa-catedrales.jpg 1024w, https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/01\/playa-catedrales-300x300.jpg 300w, https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/01\/playa-catedrales-150x150.jpg 150w, https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/01\/playa-catedrales-768x768.jpg 768w, https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/01\/playa-catedrales-650x650.jpg 650w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da7b5fb elementor-widget elementor-widget-lyndon_core_custom_font\" data-id=\"da7b5fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lyndon_core_custom_font.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1\tclass=\"qodef-shortcode qodef-m qodef-custom-font qodef-custom-font-411 qodef-layout--simple qodef--has-appear\" style=\"text-transform: none\">Objectives\n\t<\/h1>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfce508 elementor-widget elementor-widget-text-editor\" data-id=\"dfce508\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Building a brand that positions Galicia as a sustainable tourist destination.<\/h5>\n<h5>Making the sector aware of the importance of promoting a transition process with a more sustainable approach.<\/h5>\n<h5>Making the new brand known among the companies in the sector, supporting the recruitment of the first members and generating sense of belonging among the member companies.<\/h5>\n<h5>Making the brand recognisable as a quality mark and guarantee of sustainability among tourists, helping them to identify the sustainable tourism offer.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9b79bd elementor-section-full_width qodef-elementor-content-grid elementor-hidden-tablet_extra elementor-hidden-mobile qodef-extended-grid qodef-extended-grid--right elementor-section-height-default elementor-section-height-default\" data-id=\"b9b79bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c16b049\" data-id=\"c16b049\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b35ba9 elementor-widget elementor-widget-lyndon_core_custom_font\" data-id=\"7b35ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lyndon_core_custom_font.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1\tclass=\"qodef-shortcode qodef-m qodef-custom-font qodef-custom-font-51 qodef-layout--simple qodef--has-appear\" style=\"text-transform: none\">Galicia Destino<br \/> Sostible <span style=\"font-style: italic;font-weight:bold\">Brand<\/span>\n\t<\/h1>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69d9998 elementor-widget elementor-widget-lyndon_core_section_title\" data-id=\"69d9998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lyndon_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-section-title qodef-alignment--left\">\n\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\tThe brand had to be distinctive and guarantee that the companies associated with the product club met the requirements. One of the main priorities was to create a look and feel that would inspire trust and transmit rigour.\t\t\t<\/h5>\n\t\t<p class=\"qodef-m-text\" >For the development of the brand, we leveraged the Galicia brand itself, a region already well positioned as a quality destination with a privileged natural richness.\nThe circle is the expression of eternity, which is continuous and endless. The infinity of Galicia, its sea, its land and its air, is reflected in the logo, with a format based on colour: the yellow of the sun and the ground, the green of the countryside and forests and the blue of its waters and skies. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fdb824d\" data-id=\"fdb824d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b60184b e-transform elementor-widget elementor-widget-video\" data-id=\"b60184b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;controls&quot;:&quot;yes&quot;,&quot;_transform_scale_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/01\/LOGO_GDS.mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe40fde elementor-section-full_width qodef-elementor-content-grid elementor-hidden-tablet_extra elementor-hidden-tablet elementor-hidden-desktop elementor-section-height-default elementor-section-height-default\" data-id=\"fe40fde\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea71b0d\" data-id=\"ea71b0d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-81636c0 e-transform elementor-widget elementor-widget-video\" data-id=\"81636c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;_transform_scale_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;controls&quot;:&quot;yes&quot;,&quot;_transform_scale_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scale_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/01\/LOGO_GDS.mp4\" autoplay=\"\" loop=\"\" controls=\"\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8db559a elementor-widget elementor-widget-lyndon_core_custom_font\" data-id=\"8db559a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lyndon_core_custom_font.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1\tclass=\"qodef-shortcode qodef-m qodef-custom-font qodef-custom-font-183 qodef-layout--simple qodef--has-appear\" style=\"text-transform: none\">Galicia Destino<br \/> Sostible <span style=\"font-style: italic;font-weight:bold\">Brand<\/span>\n\t<\/h1>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e5b630 elementor-widget elementor-widget-lyndon_core_section_title\" data-id=\"2e5b630\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lyndon_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-section-title qodef-alignment--left\">\n\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\tThe brand had to be distinctive and guarantee that the companies associated with the product club met the requirements. One of the main priorities was to create a look and feel that would inspire trust and transmit rigour.\t\t\t<\/h5>\n\t\t<p class=\"qodef-m-text\" >For the development of the brand, we leveraged the Galicia brand itself, a region already well positioned as a quality destination with a privileged natural richness.\nThe circle is the expression of eternity, which is continuous and endless. The infinity of Galicia, its sea, its land and its air, is reflected in the logo, with a format based on colour: the yellow of the sun and the ground, the green of the countryside and forests and the blue of its waters and skies. <\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a508d0 elementor-section-full_width qodef-elementor-content-grid qodef-extended-grid qodef-extended-grid--left elementor-hidden-tablet_extra elementor-hidden-mobile elementor-section-height-default elementor-section-height-default\" data-id=\"9a508d0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6635f50\" data-id=\"6635f50\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d24e6e5 elementor-widget elementor-widget-image\" data-id=\"d24e6e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"956\" height=\"836\" src=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/01\/bosque.jpg\" class=\"attachment-large size-large wp-image-11308\" alt=\"\" srcset=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/01\/bosque.jpg 956w, https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/01\/bosque-300x262.jpg 300w, https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/01\/bosque-768x672.jpg 768w\" sizes=\"(max-width: 956px) 100vw, 956px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-400763e\" data-id=\"400763e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8be0423 elementor-widget elementor-widget-lyndon_core_custom_font\" data-id=\"8be0423\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lyndon_core_custom_font.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1\tclass=\"qodef-shortcode qodef-m qodef-custom-font qodef-custom-font-907 qodef-layout--simple qodef--has-appear\" style=\"text-transform: none\"><span style=\"font-style: italic;font-weight:bold\">Strategy<\/span> and action plan\n\t<\/h1>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c75bcc9 elementor-widget elementor-widget-lyndon_core_section_title\" data-id=\"c75bcc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lyndon_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-section-title qodef-alignment--left\">\n\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\tVarious communication materials and tools were developed to train and inform companies in the sector about the creation of this new product club and its advantages. \t\t\t<\/h5>\n\t\t<p class=\"qodef-m-text\" >Emphasis was placed on the need to advance in sustainable development to guarantee the continuity and future of the sector and to understand sustainability as a broad concept - not only a commitment to the environment, but also to the territory, to people, to culture and to the economy - and as a backbone element of the entire tourism offer in the region, not just rural and nature tourism.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15831fd elementor-section-full_width qodef-elementor-content-grid elementor-hidden-tablet_extra elementor-hidden-desktop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default\" data-id=\"15831fd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25efbe0\" data-id=\"25efbe0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7d326e elementor-widget elementor-widget-image\" data-id=\"e7d326e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"956\" height=\"836\" src=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/01\/bosque.jpg\" class=\"attachment-large size-large wp-image-11308\" alt=\"\" srcset=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/01\/bosque.jpg 956w, https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/01\/bosque-300x262.jpg 300w, https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/01\/bosque-768x672.jpg 768w\" sizes=\"(max-width: 956px) 100vw, 956px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f739e9 elementor-widget elementor-widget-lyndon_core_custom_font\" data-id=\"6f739e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lyndon_core_custom_font.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1\tclass=\"qodef-shortcode qodef-m qodef-custom-font qodef-custom-font-953 qodef-layout--simple qodef--has-appear\" style=\"text-transform: none\"><span style=\"font-style: italic;font-weight:bold\">Strategy<\/span> and action plan\n\t<\/h1>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43bced9 elementor-widget elementor-widget-lyndon_core_section_title\" data-id=\"43bced9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lyndon_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-section-title qodef-alignment--left\">\n\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\tVarious communication materials and tools were developed to train and inform companies in the sector about the creation of this new product club and its advantages. \t\t\t<\/h5>\n\t\t<p class=\"qodef-m-text\" >Emphasis was placed on the need to advance in sustainable development to guarantee the continuity and future of the sector and to understand sustainability as a broad concept - not only a commitment to the environment, but also to the territory, to people, to culture and to the economy - and as a backbone element of the entire tourism offer in the region, not just rural and nature tourism.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26b6be7 elementor-section-full_width elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"26b6be7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-86f9bb1\" data-id=\"86f9bb1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-377bc72 elementor-widget elementor-widget-video\" data-id=\"377bc72\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=YuUhWi_s-NU&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;start&quot;:6,&quot;end&quot;:14,&quot;video_type&quot;:&quot;youtube&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c39607f elementor-section-full_width qodef-elementor-content-grid elementor-hidden-tablet_extra elementor-hidden-mobile qodef-extended-grid qodef-extended-grid--right elementor-section-height-default elementor-section-height-default\" data-id=\"c39607f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2926268\" data-id=\"2926268\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b478052 elementor-widget elementor-widget-lyndon_core_custom_font\" data-id=\"b478052\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lyndon_core_custom_font.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1\tclass=\"qodef-shortcode qodef-m qodef-custom-font qodef-custom-font-427 qodef-layout--simple qodef--has-appear\" >The <span style=\"font-style: italic;font-weight:bold\">strategy <\/span>was based on the need to achieve institutional involvement as a way of endowing the brand with <span style=\"font-style: italic;font-weight:bold\">prestige and credibility<\/span>. \n\t<\/h1>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3977e08 elementor-widget elementor-widget-text-editor\" data-id=\"3977e08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>In addition, the aim was to generate a tractor effect, giving visibility to those people and companies that had been pioneers in the commitment to sustainability in order to improve their competitive capacity and their way of understanding the business.<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15dc4f6 elementor-section-full_width qodef-elementor-content-grid qodef-extended-grid qodef-extended-grid--left elementor-section-height-default elementor-section-height-default\" data-id=\"15dc4f6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-62338c0\" data-id=\"62338c0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0d092af elementor-widget elementor-widget-lyndon_core_section_title\" data-id=\"0d092af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lyndon_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-section-title qodef-alignment--center\">\n\t\t<h2 class=\"qodef-m-title\" style=\"color: #000000\">\n\t\t\t\t\tWatch streaming\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fdb8112 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"fdb8112\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-c44cbe6\" data-id=\"c44cbe6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-208c783 elementor-widget__width-auto e-transform elementor-widget elementor-widget-lyndon_core_button\" data-id=\"208c783\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:88,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"lyndon_core_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"qodef-shortcode qodef-m qodef-button qodef-layout--circle qodef-html--link\" href=\"https:\/\/www.youtube.com\/watch?v=68PqsJwNgKc\" target=\"_self\"  style=\"color: #000000\">\n\t<svg class=\"qodef-svg--diagonal-arrow qodef-btn-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\"\n\t y=\"0px\" width=\"37.17px\" height=\"37.33px\" viewBox=\"0 0 37.17 37.33\" enable-background=\"new 0 0 37.17 37.33\"\n\t xml:space=\"preserve\"><g><polyline fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-miterlimit=\"10\" points=\"10.59,1.44 35.98,1.44 35.98,26.79 \"\/><line fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-miterlimit=\"10\" x1=\"35.75\" y1=\"1.68\" x2=\"0.99\" y2=\"36.44\"\/><\/g><g><polyline fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-miterlimit=\"10\" points=\"10.59,1.44 35.98,1.44 35.98,26.79 \"\/><line fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-miterlimit=\"10\" x1=\"35.75\" y1=\"1.68\" x2=\"0.99\" y2=\"36.44\"\/><\/g><\/svg>\t<span class=\"qodef-circle-attract-holder\"><\/span>\n<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-25e7c18\" data-id=\"25e7c18\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a01bf7f elementor-widget elementor-widget-lyndon_core_section_title\" data-id=\"a01bf7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lyndon_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-section-title qodef-alignment--left\">\n\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\tThe new brand was presented in the greenhouse of the restaurant Culler de Pau (O Grove, Pontevedra), with two Michelin Stars and a Green Star.\t\t\t<\/h5>\n\t\t<p class=\"qodef-m-text\" >The event was attended by Alfonso Rueda, President of the Xunta de Galicia, Jos\u00e9 Antonio Cacabelos, Mayor of O Grove, Ces\u00e1reo Pardal, President of the Turismo de Galicia Cluster, Jos\u00e9 Ram\u00f3n Bauz\u00e1, MEP and member of the Committee on Transport and Tourism in the European Parliament, and Javier Olleros, chef-owner of the restaurant.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-913900b elementor-section-full_width qodef-elementor-content-grid qodef-extended-grid qodef-extended-grid--right elementor-section-height-default elementor-section-height-default\" data-id=\"913900b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-79da65c\" data-id=\"79da65c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e10c2d1 elementor-widget elementor-widget-lyndon_core_section_title\" data-id=\"e10c2d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lyndon_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-section-title qodef-alignment--left\">\n\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\tIn addition, a sectorial conference was held at A Quinta Da Auga Relais &amp; Ch\u00e2teaux (Santiago de Compostela), one of the first companies to join the product club.\t\t\t<\/h5>\n\t\t<p class=\"qodef-m-text\" >The conference included a presentation by Mart\u00edn Barreiro, expert in climate change communication and TVE weatherman, and a round table with the participation of representatives from each of the areas of activity targeted by the product club: restaurants, accommodation, travel agencies and complementary leisure offer.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d9f3270\" data-id=\"d9f3270\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5049850 elementor-widget elementor-widget-lyndon_core_section_title\" data-id=\"5049850\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lyndon_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-section-title qodef-alignment--center\">\n\t\t<h2 class=\"qodef-m-title\" style=\"color: #FFFEFE\">\n\t\t\t\t\tWatch streaming\t\t\t<\/h2>\n\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-18737b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"18737b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-21a9c2d\" data-id=\"21a9c2d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-080d326 elementor-widget__width-auto e-transform elementor-widget elementor-widget-lyndon_core_button\" data-id=\"080d326\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:88,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"lyndon_core_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a class=\"qodef-shortcode qodef-m qodef-button qodef-layout--circle qodef-html--link\" href=\"https:\/\/www.youtube.com\/watch?v=Jv4wOo3eLw4&#038;ab_channel=KomodaNews\" target=\"_self\"  style=\"color: #FDFDFD\">\n\t<svg class=\"qodef-svg--diagonal-arrow qodef-btn-arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" x=\"0px\"\n\t y=\"0px\" width=\"37.17px\" height=\"37.33px\" viewBox=\"0 0 37.17 37.33\" enable-background=\"new 0 0 37.17 37.33\"\n\t xml:space=\"preserve\"><g><polyline fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-miterlimit=\"10\" points=\"10.59,1.44 35.98,1.44 35.98,26.79 \"\/><line fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-miterlimit=\"10\" x1=\"35.75\" y1=\"1.68\" x2=\"0.99\" y2=\"36.44\"\/><\/g><g><polyline fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-miterlimit=\"10\" points=\"10.59,1.44 35.98,1.44 35.98,26.79 \"\/><line fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-miterlimit=\"10\" x1=\"35.75\" y1=\"1.68\" x2=\"0.99\" y2=\"36.44\"\/><\/g><\/svg>\t<span class=\"qodef-circle-attract-holder\"><\/span>\n<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91c6efb elementor-section-full_width qodef-elementor-content-grid elementor-hidden-tablet_extra elementor-hidden-mobile qodef-extended-grid qodef-extended-grid--left elementor-section-height-default elementor-section-height-default\" data-id=\"91c6efb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-27bc450\" data-id=\"27bc450\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0f631e8\" data-id=\"0f631e8\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b87795 elementor-widget elementor-widget-lyndon_core_custom_font\" data-id=\"1b87795\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lyndon_core_custom_font.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1\tclass=\"qodef-shortcode qodef-m qodef-custom-font qodef-custom-font-17 qodef-layout--simple qodef--has-appear\" style=\"text-transform: none\">Communication  <span style=\"font-style: italic;font-weight:bold\">plan<\/span>\n\t<\/h1>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5534dad elementor-widget elementor-widget-lyndon_core_section_title\" data-id=\"5534dad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"lyndon_core_section_title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"qodef-shortcode qodef-m qodef-section-title qodef-alignment--left\">\n\t\t<h5 class=\"qodef-m-title\" >\n\t\t\t\t\tThe communication plan was completed with a 100% digital advertising campaign.\t\t\t<\/h5>\n\t\t<p class=\"qodef-m-text\" >Advertising campaign aimed at generating brand awareness and recognition and increasing traffic to the website to give visibility to Galicia&#039;s sustainable tourism offer developed under the Galicia Sustainable Destination brand. In this first phase, the campaign targeted Galician society. A total of 2,927,884 impressions and 15,852 clicks were achieved through programmatic advertising and ads placements on specific online travel websites and social media.<\/p>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Galicia Destino Sostible The Turismo de Galicia Cluster, in collaboration with the Xunta de Galicia, created in 2022 a new product club aimed at integrating and enhancing the value of the region&#8217;s tourism offer, as well as promoting the development of new sustainable tourism products that allow Galicia to adapt to the new challenges of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-full-width.php","meta":{"footnotes":""},"class_list":["post-12379","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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