{"id":11617,"date":"2022-11-14T09:59:06","date_gmt":"2022-11-14T09:59:06","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=11617"},"modified":"2023-03-07T12:54:47","modified_gmt":"2023-03-07T12:54:47","slug":"el-factor-humano","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/el-factor-humano\/","title":{"rendered":"El factor humano"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11617\" class=\"elementor elementor-11617\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5915426c elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"5915426c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-427bcab2\" data-id=\"427bcab2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ad9f36b elementor-widget elementor-widget-text-editor\" data-id=\"3ad9f36b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><strong>Estamos confusos, mareados. Los titulares nos abruman. Redes sociales con usuarios que crecen, otras que no logran despegar, otras que se mantienen indemnes y otras que se hunden.<\/strong> R\u00edos de tinta o miles de bytes se escriben alrededor de los acontecimientos. <strong>Buscamos darle un sentido a todo<\/strong>. Hacemos an\u00e1lisis econ\u00f3micos, intentamos establecer proyecciones conductuales, lo atribuimos a decisiones empresariales, hacemos infinitas conjeturas que nos devuelven m\u00e1s preguntas, dej\u00e1ndonos desprovistos de respuestas.<\/p>\n<p>No es objeto de esta reflexi\u00f3n cuestionar o valorar las acciones llevadas a cabo por los distintos ejecutivos de diversas compa\u00f1\u00edas tecnol\u00f3gicas, no solo recientemente sino en el pasado. Lo que resulta interesante es coger toda esta informaci\u00f3n o sobreinformaci\u00f3n que nos llega, que nos inunda y abruma, y elevar la mirada. Intentar alejarnos por un momento de las reglas del mercado, de las infinitas predicciones y <strong>aportar una perspectiva m\u00e1s desde el punto de vista psicol\u00f3gico<\/strong>.<\/p>\n<p>\u00bfPor qu\u00e9 tantos cambios? \u00bfPor qu\u00e9 los extremos? \u00bfPor qu\u00e9 pasamos en redes de una sobrexposici\u00f3n maquillada a una exposici\u00f3n racionalizada e hiper real? \u00bfPor qu\u00e9 creemos que debemos mudarnos a un mundo virtual y pensar nuestra vida desprovista de todo contacto humano para meses despu\u00e9s pr\u00e1cticamente olvidarnos de ello? \u00bfPor qu\u00e9 estamos inmersos en contextos ca\u00f3ticos, donde no podemos definir y mucho menos explicar, ciertas tendencias?<\/p>\n<p>Y cuando ya no sabemos qu\u00e9 pasa, cuando solo tenemos preguntas, aparece un factor, un detalle, algo que no puede ser manejado por la tecnolog\u00eda, algo incontrolable, algo que finalmente decide y modifica todo lo dem\u00e1s: <strong>el factor humano<\/strong>.<\/p>\n<p><strong>S\u00ed, porque por detr\u00e1s de la t\u00e9cnica y de las voluntades empresariales, hay personas. Y a las personas nos mueve el deseo, y la necesidad de satisfacerlo.<\/strong> Y no solo eso, sino de lograrlo de forma inmediata. Sin embargo, a esto debemos sumarle un condicionante m\u00e1s. La imposibilidad de sostenerlo en el tiempo. Desde el mismo momento en que nace, que se consigue, comienza a caducar. Por ello, hacer algo genial y sostenerlo en el tiempo es muy dif\u00edcil.<\/p>\n<p>En el a\u00f1o 1929, Freud escribi\u00f3 \u201c<em>estamos organizados de tal modo que solo podemos gozar con intensidad del contraste y muy poco de lo estable<\/em>\u201d. Esto nos remite directamente a la incapacidad de permanecer mucho tiempo tanto en un estado de felicidad (o goce, satisfacci\u00f3n) como en el de frustraci\u00f3n (no satisfacci\u00f3n del deseo). Y esto hay que tenerlo en cuenta cuando hacemos una mirada a la conducta colectiva (la sociedad como algo vivo) porque en definitiva no podemos separarla del individuo.\u00a0\u00a0<\/p>\n<p>Dec\u00eda Zygmunt Bauman<sup>1<\/sup> en el libro El retorno del p\u00e9ndulo, \u201c<em>la realidad se percibe como una irritaci\u00f3n temporal que es preciso circunvalar (\u2026) en nuestro mundo de repuestos y del derecho a devolver en la tienda cualquier producto que no nos brinde plena satisfacci\u00f3n, los objetos que causan incomodidad se descartan y sustituyen por otros nuevos y mejorados<\/em>\u201d.<\/p>\n<p>\u00bfQu\u00e9 podemos hacer con todo esto? Es otra pregunta que no tiene una \u00fanica respuesta. <strong>El hecho de tener presente ese factor humano, de asumir que su presencia conlleva lo impredecible y lo imperfecto, puede ayudarnos a navegar en este contexto cambiante y confuso.<\/strong><\/p>\n<p>Hoy tenemos el foco aqu\u00ed, ma\u00f1ana probablemente est\u00e9 en otro lado, y seguramente all\u00ed pasar\u00e1 lo mismo.<\/p>\n<p><strong>Lo confuso, lo cambiante es lo que a su vez nos hace \u00fanicos y nos diferencia: ser humanos.<\/strong><\/p>\n<p><sup>1 <\/sup><em>Zygmunt Bauman, Gustavo Dessal (2014): El retorno del p\u00e9ndulo, Primera edici\u00f3n, Espa\u00f1a, Fondo de Cultura Econ\u00f3mica, p\u00e1g. 51.<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Estamos confusos, mareados. Los titulares nos abruman. Redes sociales con usuarios que crecen, otras que no logran despegar, otras que se mantienen indemnes y otras que se hunden. R\u00edos de tinta o miles de bytes se escriben alrededor de los acontecimientos. Buscamos darle un sentido a todo. Hacemos an\u00e1lisis econ\u00f3micos, intentamos establecer proyecciones conductuales, lo [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9819,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[368,370],"tags":[376,374,375,364],"class_list":["post-11617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-corporate","tag-digital-2","tag-marketing-2","tag-marketing-digital-2","tag-redes-sociales-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El factor humano - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/el-factor-humano\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El factor humano - Torres y Carrera\" \/>\n<meta property=\"og:description\" content=\"Estamos confusos, mareados. 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