{"id":11638,"date":"2022-10-18T10:11:34","date_gmt":"2022-10-18T10:11:34","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=11638"},"modified":"2023-01-31T16:56:19","modified_gmt":"2023-01-31T16:56:19","slug":"curvilinea-y-provocadora","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/curvilinea-y-provocadora\/","title":{"rendered":"Curvil\u00ednea y provocadora"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"11638\" class=\"elementor elementor-11638\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6db0db04 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"6db0db04\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-213fa62c\" data-id=\"213fa62c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-542caddd elementor-widget elementor-widget-text-editor\" data-id=\"542caddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p><strong>Estrenamos nueva imagen corporativa.<\/strong><\/p>\n<p>El tiempo pasa, la vida cambia y en Torres y Carrera seguimos andando el camino y evolucionando. Por eso, desde hoy cambiamos la imagen corporativa con con la que nos dimos a conocer hace casi 20 a\u00f1os. \u201cFormalmente evolucionamos desde el logotipo serio que demandaba el mercado en 2003 a una huella tipogr\u00e1fica que rescata el peso editorial que caracteriza nuestro trabajo y lo combina con la ruptura generacional que evoca la tipograf\u00eda de la familia GT Super\u201d, explica Paula Carrera, presidenta de Torres y Carrera.<\/p>\n<p>El desarrollo de la nueva imagen y su aplicaci\u00f3n corporativa es un trabajo conjunto entre nuestro equipo y <a href=\"https:\/\/www.tropicalestudio.com\/\" target=\"_blank\" rel=\"noopener\">Estudio Tropical<\/a>. &#8220;<strong>El nuevo logotipo expresa el peso de la palabra<\/strong> y su combinaci\u00f3n con la gama crom\u00e1tica por la que hemos apostado, nos permite conectar con todos los formatos de comunicaci\u00f3n\u201d, a\u00f1ade Bel\u00e9n Rodr\u00edguez, responsable de nuestro departamento de <strong>Dise\u00f1o y Creatividad.<\/strong><\/p>\n<h6><strong>Desarrollamos el pensamiento salvaje<\/strong><\/h6>\n<p>El rebranding se produce a pocos meses de que cumplamos 20 a\u00f1os con toda la intenci\u00f3n: \u201cSe trata de remover la imagen proyectada, pero con la vocaci\u00f3n de reivindicar la esencia con la que concebimos Torres y Carrera\u201d razona Xurxo Torres, director general. En 2003, la visi\u00f3n fundacional se bas\u00f3 en la <strong>combinaci\u00f3n de la inteligencia de los datos con la emoci\u00f3n del relato<\/strong>. \u201cY ah\u00ed seguimos: nuestro pensamiento sigue siendo coherente y riguroso y tambi\u00e9n inc\u00f3modo, alternativo y salvaje\u201d a\u00f1ade Xurxo.<\/p>\n<h6><strong>Somos exploradores creativos<\/strong><\/h6>\n<p>El ciclo de investigaci\u00f3n sobre el fen\u00f3meno del cansancio social que iniciamos con <a href=\"https:\/\/torresycarrera.com\/actualidad\/torres-y-carrera-ganadora-en-los-ipra-golden-world-awards-2020\/\" target=\"_blank\" rel=\"noopener\"><em>K\u00f3moda<\/em><em>, la vida sin energ\u00eda<\/em><\/a> (2019) y su continuidad en el universo de las fake news con <a href=\"https:\/\/torresycarrera.com\/actualidad\/ganadores-ipra\/\" target=\"_blank\" rel=\"noopener\"><em>Proyecto<\/em> <em>Culebras<\/em><\/a>\u00a0(2020) y <a href=\"https:\/\/torresycarrera.com\/actualidad\/ganadores-ipra-gwa-2022\/\" target=\"_blank\" rel=\"noopener\"><em>Realidad<\/em> <em>Deformada<\/em><\/a> (2021) ejemplifican la b\u00fasqueda de esa senda propia en el \u00e1mbito de la comunicaci\u00f3n de la que hablan Paula y Xurxo. Estos proyectos han servido para que hayamos ganado tres IPRA GWA de forma consecutiva en la categor\u00eda de mejor investigaci\u00f3n de agencia reforzando adem\u00e1s un palmar\u00e9s que nos sit\u00faa entre las firmas espa\u00f1olas del sector m\u00e1s premiadas internacionalmente.<\/p>\n<p><strong>Cruzamos el oc\u00e9ano Atl\u00e1ntico<\/strong><\/p>\n<p>Hace menos de un mes anunciamos el lanzamiento de <strong>Torres y Carrera M\u00e9xico<\/strong> de la mano de la agencia local <a href=\"https:\/\/streamicslab.com\/\" target=\"_blank\" rel=\"noopener\">Streamicslab<\/a>. Este movimiento de apertura al mercado internacional forma parte de nuestra hoja de ruta y en la actualidad contamos con un equipo de m\u00e1s de 60 profesionales repartidos en nuestras oficinas de Madrid, Vigo, Barcelona y Ciudad de M\u00e9xico.<\/p>\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":7892,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357],"tags":[],"class_list":["post-11638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-last-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrenamos nueva imagen corporativa.<\/title>\n<meta name=\"description\" content=\"Cambia nuestra imagen corporativa con la que nos dimos a conocer hace casi 20 a\u00f1os. 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Estrenamos un aspecto m\u00e1s curvil\u00edneo y provocador.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/torresycarrera.com\/en\/curvilinea-y-provocadora\/\" \/>\n<meta property=\"og:site_name\" content=\"Torres y Carrera\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-18T10:11:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-31T16:56:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2022\/10\/xurxo-torres-vigo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rosa L\u00f3pez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rosa L\u00f3pez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/curvilinea-y-provocadora\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/curvilinea-y-provocadora\\\/\"},\"author\":{\"name\":\"Rosa L\u00f3pez\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#\\\/schema\\\/person\\\/56e74752b130d1b24da49eed58281b7b\"},\"headline\":\"Curvil\u00ednea y provocadora\",\"datePublished\":\"2022-10-18T10:11:34+00:00\",\"dateModified\":\"2023-01-31T16:56:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/curvilinea-y-provocadora\\\/\"},\"wordCount\":435,\"publisher\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/curvilinea-y-provocadora\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/xurxo-torres-vigo.jpg\",\"articleSection\":[\"Last news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/curvilinea-y-provocadora\\\/\",\"url\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/curvilinea-y-provocadora\\\/\",\"name\":\"Estrenamos nueva imagen corporativa.\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/curvilinea-y-provocadora\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/curvilinea-y-provocadora\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2022\\\/10\\\/xurxo-torres-vigo.jpg\",\"datePublished\":\"2022-10-18T10:11:34+00:00\",\"dateModified\":\"2023-01-31T16:56:19+00:00\",\"description\":\"Cambia nuestra imagen corporativa con la que nos dimos a conocer hace casi 20 a\u00f1os. 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