{"id":11671,"date":"2022-07-29T10:18:47","date_gmt":"2022-07-29T10:18:47","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=11671"},"modified":"2023-02-01T11:09:28","modified_gmt":"2023-02-01T11:09:28","slug":"ganadores-ipra-2022","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/ganadores-ipra-2022\/","title":{"rendered":"Ganadores IPRA 2022"},"content":{"rendered":"\n
Por \u201cRealidad deformada\u201d, un trabajo realizado en colaboraci\u00f3n con la UCM<\/strong><\/h6>\n\n\n\n

Es un an\u00e1lisis proyectivo sobre el binomio sociedad-mentira y rinde homenaje a Valle-Incl\u00e1n y al esperpento<\/strong><\/p>\n

Es el tercer IPRA GWA consecutivo que gana la empresa fundada en 2003 por Paula Carrera y Xurxo Torres<\/strong><\/p>\n

Hace poco m\u00e1s de cien a\u00f1os, Ram\u00f3n Mar\u00eda del Valle-Incl\u00e1n escribi\u00f3 una obra de teatro por entregas conocida como \u201cLuces de bohemia\u201d. El universal autor gallego inaugur\u00f3 con ella el g\u00e9nero del esperpento, definido por su propio protagonista como una forma distinta de ver el mundo. \u201c\u201cLos h\u00e9roes cl\u00e1sicos reflejados en los espejos c\u00f3ncavos dan el Esperpento. El sentido tr\u00e1gico de la vida espa\u00f1ola s\u00f3lo puede darse con una est\u00e9tica sistem\u00e1ticamente deformada.\u201d <\/strong>La afirmaci\u00f3n de Valle-Incl\u00e1n representa el eje de la campa\u00f1a \u201cRealidad deformada\u201d<\/strong><\/a> que acaba de ser galardonada con un IPRA GWA<\/a> (considerado el equivalente del \u00d3scar de comunicaci\u00f3n) como mejor investigaci\u00f3n social en su edici\u00f3n de 2022. Este trabajo, realizado en colaboraci\u00f3n con la UCM, analiza la relaci\u00f3n que se establece entre la sociedad espa\u00f1ola y los bulos de la denominada post verdad.<\/p>\n

https:\/\/torresycarrera.com\/wp-content\/uploads\/2022\/08\/IPRA_winner.jp<\/a><\/p>\n

Desarrollada a lo largo de 2021, la investigaci\u00f3n se estructur\u00f3 en tres fases. En la primera, se cotej\u00f3 sobre una base demosc\u00f3pica, que la mentira tiene mayor entrada en la sociedad cu\u00e1nto m\u00e1s joven es el segmento analizado<\/strong>. La fotograf\u00eda final mostraba a una generaci\u00f3n Z especialmente alejada de los medios de comunicaci\u00f3n tradicionales, nucleada informativamente en torno a las redes sociales y con muy poca preocupaci\u00f3n sobre la recepci\u00f3n y difusi\u00f3n de bulos siempre que encajen en su c\u00f3digo comunicativo. La segunda fase se centr\u00f3 en j\u00f3venes de 18 a\u00f1os trabajando grupos de universitarios y de no universitarios de forma cualitativa. Entre los primeros primaba la sensaci\u00f3n de control <\/strong>sobre los bulos y un conocimiento amplio sobre los retos que enfrenta nuestra sociedad. Los segundos mostraron m\u00e1s respeto sobre el impacto de la mentira <\/strong>en nuestra evoluci\u00f3n social y una sensibilidad muy pegada a la realidad en su interpretaci\u00f3n de los problemas que enfrentan a diario. Finalmente, la tercera fase se convirti\u00f3 en una inmersi\u00f3n entre alumnos de 12 a\u00f1os de IES Pedro Salinas de Aluche (Madrid) para evidenciar la ausencia de una alfabetizaci\u00f3n medi\u00e1tica <\/strong>que prepare a los ni\u00f1os de hoy al desembarco inminente en redes sociales. El resumen de la investigaci\u00f3n se concentr\u00f3 en un formato revista que bajo la cabecera El Esperpento<\/strong> se difundi\u00f3 en diciembre de 2021.<\/p>\n

Torres y Carrera tiene en su haber seis IPRA GWA desde su fundaci\u00f3n en 2003<\/strong>, los tres \u00faltimos conseguidos de forma consecutiva desde 2020 y todos en la categor\u00eda de investigaci\u00f3n social. En 2020, el premio fue para el documental K\u00f3moda, la vida sin energ\u00eda<\/strong>. En 2021, para el Proyecto Culebras<\/strong>. Y en 2022 ha sido para la campa\u00f1a Realidad deformada<\/strong>. La compa\u00f1\u00eda se ha posicionado en el terreno de la innovaci\u00f3n social para adecuar las estrategias comunicativas a un entorno en permanente cambio. De ah\u00ed su apuesta por la investigaci\u00f3n y la importancia que se le concede a esta concatenaci\u00f3n de premios. En palabras de su director general, Xurxo Torres: \u201cPoder rescatar la visi\u00f3n cr\u00edtica de Valle-Incl\u00e1n un siglo despu\u00e9s de escribir Luces de Bohemia ha sido liberador. Valle sosten\u00eda que en Espa\u00f1a el m\u00e9rito no era premiado. Hoy, a\u00fan a costa de revisarlo, podemos afirmar que el m\u00e9rito si ha sido premiado y nos sentimos doblemente orgullosos: por nuestra visi\u00f3n y nuestro trabajo y por la reivindicaci\u00f3n de una voz de cr\u00edtica social que mantiene toda su vigencia\u201d.<\/p>\n

 <\/p>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":7895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357],"tags":[],"class_list":["post-11671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-last-news"],"yoast_head":"\nGanadores IPRA 2022 - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/ganadores-ipra-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ganadores IPRA 2022 - Torres y Carrera\" \/>\n<meta property=\"og:url\" content=\"https:\/\/torresycarrera.com\/en\/ganadores-ipra-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Torres y Carrera\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-29T10:18:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-01T11:09:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2022\/07\/realidad-deformada.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rosa L\u00f3pez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rosa L\u00f3pez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/ganadores-ipra-2022\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/ganadores-ipra-2022\\\/\"},\"author\":{\"name\":\"Rosa L\u00f3pez\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#\\\/schema\\\/person\\\/56e74752b130d1b24da49eed58281b7b\"},\"headline\":\"Ganadores IPRA 2022\",\"datePublished\":\"2022-07-29T10:18:47+00:00\",\"dateModified\":\"2023-02-01T11:09:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/ganadores-ipra-2022\\\/\"},\"wordCount\":654,\"publisher\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/ganadores-ipra-2022\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/realidad-deformada.jpg\",\"articleSection\":[\"Last news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/ganadores-ipra-2022\\\/\",\"url\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/ganadores-ipra-2022\\\/\",\"name\":\"Ganadores IPRA 2022 - 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