{"id":12670,"date":"2021-10-22T08:20:47","date_gmt":"2021-10-22T06:20:47","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=12670"},"modified":"2023-02-13T09:36:25","modified_gmt":"2023-02-13T09:36:25","slug":"platinum-pr-awards","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/platinum-pr-awards\/","title":{"rendered":"Platinum PR Awards"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Torres y Carrera ha resultado&nbsp;<strong>finalista<\/strong>&nbsp;en los&nbsp;<a href=\"https:\/\/www.prnewsonline.com\/go\/2021-platinum-pr-awards\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Platinum PR Awards 2021<\/strong><\/a>&nbsp;con la primera fase del&nbsp;<a href=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2020\/11\/informe_tyc.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>Proyecto Culebras<\/em><\/strong><\/a>, una iniciativa puesta en marcha con la colaboraci\u00f3n de la&nbsp;<strong>Universidad Complutense de Madrid&nbsp;<\/strong>para analizar el comportamiento de las noticias falsas en&nbsp;<strong>redes sociales<\/strong>. Y lo ha sido por partida doble. Su candidatura ha sido elegida para formar para de las&nbsp;<em>shortlist<\/em>&nbsp;de dos categor\u00edas diferentes:&nbsp;<strong>Community Engagement<\/strong>&nbsp;y&nbsp;<strong>Campa\u00f1a del A\u00f1o en Educaci\u00f3n<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta primera fase del&nbsp;<em>Proyecto Culebras<\/em>&nbsp;se centra en las&nbsp;<strong>Fake News<\/strong>&nbsp;y en su vida \u00fatil a trav\u00e9s de la creaci\u00f3n, dinamizaci\u00f3n y an\u00e1lisis de cuatro bulos lanzados en las redes durante el&nbsp;<a href=\"https:\/\/torresycarrera.com\/act\/torres-y-carrera-y-la-universidad-complutense-de-madrid-analizan-el-fenomeno-de-las-noticias-falsas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>verano de 2020<\/strong><\/a>. Como continuaci\u00f3n a este trabajo, en 2021 hemos desarrollado la segunda etapa del proyecto, centr\u00e1ndonos en estudiar las razones que inducen a la sociedad a crear y creer en las noticias falsas, con un foco espec\u00edfico en la denominada&nbsp;<a href=\"https:\/\/prnoticias.com\/2021\/06\/30\/el-shippeo-de-la-gen-z-y-las-redes-sociales\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Generaci\u00f3n Z<\/strong><\/a>. En 2022, Torres y Carrera y la UCM continuar\u00e1n colaborando para ampliar este proyecto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los Platinum PR Awards de PR News reconocen las iniciativas y programas de comunicaci\u00f3n internacionales m\u00e1s destacados del a\u00f1o en todas las \u00e1reas de las relaciones p\u00fablicas. Los ganadores se dar\u00e1n a conocer durante una gala virtual el pr\u00f3ximo 16 de noviembre, momento en el que sabremos si este reconocimiento se suma a los galardones que Torres y Carrera ya ha obtenido con el Proyecto Culebras este a\u00f1o, como el prestigioso&nbsp;<a href=\"https:\/\/torresycarrera.com\/act\/ganadores-ipra\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Golden World Awards 2021 de IPRA<\/strong><\/a>&nbsp;y la nominaci\u00f3n de finalistas en los&nbsp;<a href=\"https:\/\/torresycarrera.com\/act\/doblemente-finalistas\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>SABRE EMEA Awards 2021<\/strong><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Nadia Segura<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Directora de Cuentas<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/twitter.com\/NadiaSeguraB\" target=\"_blank\" rel=\"noreferrer noopener\">@NadiaSeguraB<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Torres y Carrera ha resultado&nbsp;finalista&nbsp;en los&nbsp;Platinum PR Awards 2021&nbsp;con la primera fase del&nbsp;Proyecto Culebras, una iniciativa puesta en marcha con la colaboraci\u00f3n de la&nbsp;Universidad Complutense de Madrid&nbsp;para analizar el comportamiento de las noticias falsas en&nbsp;redes sociales. Y lo ha sido por partida doble. Su candidatura ha sido elegida para formar para de las&nbsp;shortlist&nbsp;de dos categor\u00edas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[370,357],"tags":[362,416,405,375,364,365],"class_list":["post-12670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate","category-last-news","tag-comunicacion-2","tag-corporativo-2","tag-fake-news-en","tag-marketing-digital-2","tag-redes-sociales-2","tag-relaciones-publicas-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Platinum PR Awards - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/platinum-pr-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Platinum PR Awards - Torres y Carrera\" \/>\n<meta property=\"og:description\" content=\"Torres y Carrera ha resultado&nbsp;finalista&nbsp;en los&nbsp;Platinum PR Awards 2021&nbsp;con la primera fase del&nbsp;Proyecto Culebras, una iniciativa puesta en marcha con la colaboraci\u00f3n de la&nbsp;Universidad Complutense de Madrid&nbsp;para analizar el comportamiento de las noticias falsas en&nbsp;redes sociales. 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Su candidatura ha sido elegida para formar para de las&nbsp;shortlist&nbsp;de dos categor\u00edas [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/torresycarrera.com\/en\/platinum-pr-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"Torres y Carrera\" \/>\n<meta property=\"article:published_time\" content=\"2021-10-22T06:20:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-13T09:36:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2021\/10\/PlatinumPRAwards.png\" \/>\n\t<meta property=\"og:image:width\" content=\"925\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rosa L\u00f3pez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rosa L\u00f3pez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/platinum-pr-awards\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/platinum-pr-awards\\\/\"},\"author\":{\"name\":\"Rosa L\u00f3pez\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#\\\/schema\\\/person\\\/56e74752b130d1b24da49eed58281b7b\"},\"headline\":\"Platinum PR Awards\",\"datePublished\":\"2021-10-22T06:20:47+00:00\",\"dateModified\":\"2023-02-13T09:36:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/platinum-pr-awards\\\/\"},\"wordCount\":300,\"publisher\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/platinum-pr-awards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2021\\\/10\\\/PlatinumPRAwards.png\",\"keywords\":[\"comunicaci\u00f3n\",\"corporativo\",\"fake news\",\"marketing digital\",\"redes sociales\",\"relaciones p\u00fablicas\"],\"articleSection\":[\"Corporate\",\"Last news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/platinum-pr-awards\\\/\",\"url\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/platinum-pr-awards\\\/\",\"name\":\"Platinum PR Awards - 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