{"id":12717,"date":"2021-09-27T11:39:00","date_gmt":"2021-09-27T09:39:00","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=12717"},"modified":"2023-03-22T11:59:32","modified_gmt":"2023-03-22T11:59:32","slug":"innovacion-social","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/innovacion-social\/","title":{"rendered":"Innovaci\u00f3n social"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12717\" class=\"elementor elementor-12717 elementor-3492\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26111e98 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"26111e98\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b23a663\" data-id=\"4b23a663\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1dc0eea8 elementor-widget elementor-widget-text-editor\" data-id=\"1dc0eea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Con la eclosi\u00f3n de la <strong>web 2.0<\/strong> y la consolidaci\u00f3n de los <a href=\"https:\/\/torresycarrera.com\/corporativo\/big-data-etica-y-seguridad\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>ecosistemas digitales<\/strong><\/a>, la forma en que las marcas se comunican con sus <strong>clientes<\/strong> y <strong>stakeholders<\/strong> cambi\u00f3 para siempre. Los avances en la rapidez y alcance de la conexi\u00f3n m\u00f3vil han significado mejoras en la cuenta de resultados de muchos negocios, el caldo de cultivo perfecto para la visibilidad corporativa y la relaci\u00f3n directa con los clientes, y nuevas posibilidades de expansi\u00f3n a mercados antes no explorados. Hasta el punto de que muchas empresas, incluso, no cuentan ya con presencia f\u00edsica y tienen un modelo empresarial 100% <strong>digital<\/strong>, que normalmente pivota sobre un <strong>ecommerce<\/strong>.<\/p>\n<p>En este sentido, el <strong>comercio electr\u00f3nico<\/strong> y el <a href=\"https:\/\/torresycarrera.com\/que-hacemos-marketing-digital\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>marketing digital<\/strong><\/a> han evolucionado de la mano de la transformaci\u00f3n digital. Y es que los avances que permite la <strong>hiperconectividad<\/strong> han ido democratizando el acceso a mejores herramientas tecnol\u00f3gicas que, combinadas con una buena estrategia de negocio, comunicaci\u00f3n y marketing, se traducen en m\u00faltiples posibilidades corporativas para ofrecer a los p\u00fablicos una experiencia relevante y memorable.<\/p>\n<p>La pandemia ha sido un acelerante de un proceso que estaba en marcha antes de su aparici\u00f3n, de hecho, la mejor evidencia la tenemos en las agendas 2030 de transformaci\u00f3n digital previas al <a href=\"https:\/\/www.linkedin.com\/pulse\/comunicaci%C3%B3n-en-tiempos-de-covid-laura-m%C2%AA-v%C3%A1zquez-via%C3%B1o\/\" target=\"_blank\" rel=\"noopener noreferrer\">COVID<\/a>. En este sentido, y precisamente auspiciadas por las posibilidades que nos traen los avances tecnol\u00f3gicos, las<strong> empresas<\/strong> necesitan reforzar sus estrategias de <strong>omnicanalidad<\/strong> para tratar de garantizar una experiencia de cliente \u00fanica y consistente, independiente del canal en que se inicie la interacci\u00f3n. Lo necesitan precisamente, por el aumento transgeneracional del tiempo de conexi\u00f3n e intensidad de relaci\u00f3n de los p\u00fablicos con el medio digital. Los profesionales del marketing y la comunicaci\u00f3n tenemos la capacidad de gestionar el <strong>customer experience <\/strong>desde todos los puntos de contacto del <strong>buyer journey<\/strong>, y esto es un fen\u00f3meno de \u201chiperconectividad omnicanal\u201d que nos abre las puertas a posibilidades infinitas para <a href=\"https:\/\/www.linkedin.com\/pulse\/el-v%C3%ADdeo-en-redes-sociales-y-las-de-video-laura-m%C2%AA-v%C3%A1zquez-via%C3%B1o\/\" target=\"_blank\" rel=\"noopener noreferrer\">ser creativos<\/a> y anticiparnos a las tendencias.\u00a0<\/p>\n<p>As\u00ed las cosas, el customer experience, seguir\u00e1 siendo el eje principal de toda estrategia de marketing digital y realizar campa\u00f1as de experiencia inmersiva donde se puedan apreciar los productos por todas sus dimensiones y hasta experimentar su uso, haciendo al usuario participe en la creaci\u00f3n de marca y su promotor, es una tendencia que ha llegado para consolidarse, siendo vital para impulsar el \u00e9xito de los ecommerce. \u00a0\u00a0<\/p>\n<p>Desde el punto de vista de <a href=\"https:\/\/torresycarrera.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>innovaci\u00f3n social<\/strong><\/a>, el marketing digital tiene un compromiso ineludible de comunicar aportando valor e invitando a la reflexi\u00f3n, ello implica: simpatizar con prop\u00f3sitos sociales, humanizar las marcas, valorar las necesidades emocionales del cliente y, en definitiva, evolucionar con el p\u00fablico y sus necesidades.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Con la eclosi\u00f3n de la web 2.0 y la consolidaci\u00f3n de los ecosistemas digitales, la forma en que las marcas se comunican con sus clientes y stakeholders cambi\u00f3 para siempre. Los avances en la rapidez y alcance de la conexi\u00f3n m\u00f3vil han significado mejoras en la cuenta de resultados de muchos negocios, el caldo de [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[368,370],"tags":[362,465,376,436,430,374,437,375,364,394],"class_list":["post-12717","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-corporate","tag-comunicacion-2","tag-creatividad-en","tag-digital-2","tag-ecommerce-2","tag-empresa-2","tag-marketing-2","tag-marketing-de-contenidos","tag-marketing-digital-2","tag-redes-sociales-2","tag-social-media-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Innovaci\u00f3n social - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/innovacion-social\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovaci\u00f3n social - Torres y Carrera\" \/>\n<meta property=\"og:description\" content=\"Con la eclosi\u00f3n de la web 2.0 y la consolidaci\u00f3n de los ecosistemas digitales, la forma en que las marcas se comunican con sus clientes y stakeholders cambi\u00f3 para siempre. 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