{"id":14029,"date":"2021-08-23T10:23:06","date_gmt":"2021-08-23T08:23:06","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=14029"},"modified":"2023-03-22T11:57:59","modified_gmt":"2023-03-22T11:57:59","slug":"dia-del-hashtag","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/dia-del-hashtag\/","title":{"rendered":"D\u00eda del hashtag"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14029\" class=\"elementor elementor-14029 elementor-3454\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-375ecadb elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"375ecadb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51090661\" data-id=\"51090661\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c449c80 elementor-widget elementor-widget-text-editor\" data-id=\"6c449c80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>La irrupci\u00f3n del &#8216;hashtag&#8217; en nuestras vidas, se le atribuye a Chris Messina, entonces usuario del famoso chat IRC, que el 23 de agosto de 2007 propuso, a trav\u00e9s de un tuit, que se usara el sistema de almohadillas en Twitter para identificar tem\u00e1ticas espec\u00edficas.<\/p>\n<p>De cualquier forma, fue en octubre de 2007 cuando se expandi\u00f3 el uso del &#8216;hashtag&#8217; a ra\u00edz de un incendio en California (EE. UU.), contexto en el que la comunidad decidi\u00f3 utilizar la etiqueta &#8216;<strong>#sandiegofires<\/strong>&#8216; para agrupar la conversaci\u00f3n. Ya para 2009, el &#8216;hashtag&#8217; fue la primera tendencia en Google dando muestras claras de un desarrollo imparable y, entonces, Twitter decidi\u00f3 darle cabida de forma oficial creando enlaces a todos los hashtags usados en la plataforma. M\u00e1s tarde, ya en 2010, Twitter recogi\u00f3 en su p\u00e1gina de inicio los \u2018<strong>Trending Topics<\/strong>\u2019 #TTs, mostrando los temas m\u00e1s populares del momento. El \u00e9xito fue imparable y, posteriormente, se fueron sumando a su uso otras redes sociales como Instagram o Facebook.<\/p>\n<p>Pero, \u00bfqu\u00e9 objetivo cumplen los hashtags en la actualidad?<\/p>\n<ul>\n<li>Permite conocer las inquietudes actuales y participar activamente aportando nuestra perspectiva, conocimiento y recursos propios.<\/li>\n<li>Un hashtag nos ayuda a conformar una personalidad dentro de un mundo de millones de usuarios, facilitando encontrar personas que hablan de los temas que nos interesan y formar una comunidad.<\/li>\n<li>Para las empresas y marcas, permite expresar su creatividad y definir su presencia en las redes sociales, permiti\u00e9ndoles movilizar, sumar, medir, valorar y construir marca.<\/li>\n<\/ul>\n<p>En l\u00ednea con los objetivos y usos que acabo de explicar, los hashtags que utilizamos en Torres y Carrera guardan estrecha relaci\u00f3n con nuestros valores corporativos. \u00a1Te invitamos a repasar los m\u00e1s candentes!<\/p>\n<ul>\n<li><strong>#An\u00e1lisDeBulos<\/strong> como herramienta para combatir las fake news. Nuestro experimento social <a href=\"https:\/\/torresycarrera.com\/act\/3046\/\" target=\"_blank\" rel=\"noopener noreferrer\">Proyecto Culebras<\/a>, recientemente <a href=\"https:\/\/torresycarrera.com\/act\/ganadores-ipra\/\" target=\"_blank\" rel=\"noopener noreferrer\">galardonado con un IPRA<\/a>, y realizado en colaboraci\u00f3n con la Universidad Complutense de Madrid se sumerge en el universo de los bulos desde su creaci\u00f3n y viralizaci\u00f3n a los motivos por los que son tan atractivos para la sociedad.<\/li>\n<li><strong>#ExploraradoresCreativos<\/strong>, es el hashtag que mejor refleja la identidad y valores de TYC. Lo acu\u00f1amos en 2017 mientras desarroll\u00e1bamos \u201c<a href=\"https:\/\/torresycarrera.com\/act\/profit-publica-en-tiempo-de-dragones\/\" target=\"_blank\" rel=\"noopener noreferrer\">En Tiempo de Dragones<\/a>\u201d, proyecto que analiza el impacto de la revoluci\u00f3n tecnol\u00f3gica en nuestra sociedad y habla de nuestra inquietud por contribuir a construir un nuevo mundo, un mundo mejor. Evolucionamos porque somos curiosos, exploramos porque buscamos cosas nuevas y llegamos porque emprendemos el camino.<\/li>\n<li><strong>#ExtraordinariamenteNormal<\/strong>. Una <a href=\"https:\/\/www.youtube.com\/watch?v=0HA9OeG9lOQ\" target=\"_blank\" rel=\"noopener noreferrer\">campa\u00f1a orientada a apreciar lo cotidiano<\/a>, a poner en valor cada momento, a concienciarnos del <a href=\"https:\/\/torresycarrera.com\/corporativo\/el-valor-de-lo-normal\/\" target=\"_blank\" rel=\"noopener noreferrer\">valor de lo normal<\/a> despu\u00e9s de la pandemia. La normalidad est\u00e1 ah\u00ed, agazapada, esperando simplemente a que nos percat\u00e1ramos de lo obvio, esto es, que tenerla no es poseerla.<\/li>\n<li><strong>#Komoda<\/strong> es el hashtag de nuestra plataforma de salud, nutrici\u00f3n, bienestar y estilo de vida, <a href=\"https:\/\/komoda.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Komoda News<\/a>, que surge para combatir la desinformaci\u00f3n en estas \u00e1reas y aportar reflexiones basadas en el rigor profesional. Es un spin off de \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=Jv4wOo3eLw4\" target=\"_blank\" rel=\"noopener noreferrer\">K\u00f3moda, la vida sin energ\u00eda<\/a>\u201d.<\/li>\n<\/ul>\n<p>Lo cierto es que en estos tiempos donde el contacto f\u00edsico ha disminuido, los hashtags son el hilo invisible de uni\u00f3n de millones de conciencias, el reflejo de m\u00faltiples ideas para la construcci\u00f3n del futuro. \u00bfCu\u00e1l es tu hashtag?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La irrupci\u00f3n del &#8216;hashtag&#8217; en nuestras vidas, se le atribuye a Chris Messina, entonces usuario del famoso chat IRC, que el 23 de agosto de 2007 propuso, a trav\u00e9s de un tuit, que se usara el sistema de almohadillas en Twitter para identificar tem\u00e1ticas espec\u00edficas. De cualquier forma, fue en octubre de 2007 cuando se [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10919,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[368,370],"tags":[362,375,394],"class_list":["post-14029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-corporate","tag-comunicacion-2","tag-marketing-digital-2","tag-social-media-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00eda del hashtag - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/dia-del-hashtag\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00eda del hashtag - Torres y Carrera\" \/>\n<meta property=\"og:description\" content=\"La irrupci\u00f3n del &#8216;hashtag&#8217; en nuestras vidas, se le atribuye a Chris Messina, entonces usuario del famoso chat IRC, que el 23 de agosto de 2007 propuso, a trav\u00e9s de un tuit, que se usara el sistema de almohadillas en Twitter para identificar tem\u00e1ticas espec\u00edficas. 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