{"id":14034,"date":"2021-08-04T09:48:20","date_gmt":"2021-08-04T07:48:20","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=14034"},"modified":"2023-03-22T11:57:32","modified_gmt":"2023-03-22T11:57:32","slug":"gwa-a-la-investigacion","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/gwa-a-la-investigacion\/","title":{"rendered":"GWA a la investigaci\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14034\" class=\"elementor elementor-14034 elementor-3448\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10ddc03c elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"10ddc03c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29c4d375\" data-id=\"29c4d375\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-598afdb6 elementor-widget elementor-widget-text-editor\" data-id=\"598afdb6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>La <strong>International Public Relation Asociation<\/strong> ha otorgado el <a href=\"https:\/\/torresycarrera.com\/act\/ganadores-ipra\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>GWA de investigaci\u00f3n de agencia 2021<\/strong><\/a> a <strong>Torres y Carrera<\/strong> por el <a href=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2020\/11\/informe_tyc.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Proyecto Culebras<\/strong><\/a>. El enunciado es potente, pero por detr\u00e1s hay m\u00e1s. Estamos orgullosos de sumar un <strong>nuevo galard\u00f3n<\/strong> de los premios m\u00e1s reputados de nuestro sector. Sumamos cinco desde 2004, para una empresa de nuestro tama\u00f1o compitiendo con gigantes multinacionales no est\u00e1 mal. Pero si algo especial tiene este reconocimiento est\u00e1 en la categor\u00eda en la que ha competido y en la que ha ganado: <strong>investigaci\u00f3n.<\/strong><\/p>\n<p>Espa\u00f1a no es un referente en<strong> I+D+i<\/strong> a nivel mundial. Es algo que debemos trabajar si no queremos perder el tren de la competitividad real (no de la que se apalanca solo en el bajo coste laboral), pero todav\u00eda estamos lejos. Y, mucho peor, est\u00e1 la investigaci\u00f3n en <strong>ciencias sociales<\/strong>. Por eso, pilotar un experimento desarrollado en el plano p\u00fablico-privado, en colaboraci\u00f3n con la <a href=\"https:\/\/ccinformacion.ucm.es\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Universidad Complutense<\/strong><\/a> y con vocaci\u00f3n plurianual nos llena de satisfacci\u00f3n. De verdad, creemos que ese es el camino para llevar al sector a un nivel m\u00e1s elevado.<\/p>\n<p>Por \u00faltimo, avanzar en el infinito mar de las <strong>noticias falsas<\/strong> implicando a los perfiles m\u00e1s <strong>j\u00f3venes<\/strong> de la empresa no tiene precio. Estoy acostumbrado a ser se\u00f1alado como el loco de la monta\u00f1a, as\u00ed que encontrarme rodeado del <strong>talento<\/strong> que gestionamos a trav\u00e9s de <strong>La L\u00ednea Maginot<\/strong> ha sido un premio a\u00f1adido a este reconocimiento. Gracias a esas j\u00f3venes por recordarme, una vez m\u00e1s, que lo mejor siempre est\u00e1 por llegar. De verdad, gracias de coraz\u00f3n.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La International Public Relation Asociation ha otorgado el GWA de investigaci\u00f3n de agencia 2021 a Torres y Carrera por el Proyecto Culebras. El enunciado es potente, pero por detr\u00e1s hay m\u00e1s. Estamos orgullosos de sumar un nuevo galard\u00f3n de los premios m\u00e1s reputados de nuestro sector. Sumamos cinco desde 2004, para una empresa de nuestro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[368,370],"tags":[417,362,363,406,562,364,394,563],"class_list":["post-14034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-corporate","tag-agencias-2","tag-comunicacion-2","tag-fakenews-2","tag-investigacion-social-en","tag-noticias-falsas-en","tag-redes-sociales-2","tag-social-media-2","tag-universidad-complutense-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GWA a la investigaci\u00f3n - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/gwa-a-la-investigacion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GWA a la investigaci\u00f3n - Torres y Carrera\" \/>\n<meta property=\"og:description\" content=\"La International Public Relation Asociation ha otorgado el GWA de investigaci\u00f3n de agencia 2021 a Torres y Carrera por el Proyecto Culebras. El enunciado es potente, pero por detr\u00e1s hay m\u00e1s. Estamos orgullosos de sumar un nuevo galard\u00f3n de los premios m\u00e1s reputados de nuestro sector. Sumamos cinco desde 2004, para una empresa de nuestro [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/torresycarrera.com\/en\/gwa-a-la-investigacion\/\" \/>\n<meta property=\"og:site_name\" content=\"Torres y Carrera\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-04T07:48:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-22T11:57:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2020\/02\/IMG_0424_f.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1125\" \/>\n\t<meta property=\"og:image:height\" content=\"1357\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rosa L\u00f3pez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rosa L\u00f3pez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/gwa-a-la-investigacion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/gwa-a-la-investigacion\\\/\"},\"author\":{\"name\":\"Rosa L\u00f3pez\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#\\\/schema\\\/person\\\/56e74752b130d1b24da49eed58281b7b\"},\"headline\":\"GWA a la investigaci\u00f3n\",\"datePublished\":\"2021-08-04T07:48:20+00:00\",\"dateModified\":\"2023-03-22T11:57:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/gwa-a-la-investigacion\\\/\"},\"wordCount\":285,\"publisher\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/gwa-a-la-investigacion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/IMG_0424_f.jpg\",\"keywords\":[\"agencias\",\"comunicaci\u00f3n\",\"fakenews\",\"Investigaci\u00f3n Social\",\"noticias falsas\",\"redes sociales\",\"social media\",\"Universidad Complutense\"],\"articleSection\":[\"Blog\",\"Corporate\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/gwa-a-la-investigacion\\\/\",\"url\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/gwa-a-la-investigacion\\\/\",\"name\":\"GWA a la investigaci\u00f3n - 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