{"id":14066,"date":"2021-07-06T09:52:42","date_gmt":"2021-07-06T07:52:42","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=14066"},"modified":"2023-03-22T11:48:03","modified_gmt":"2023-03-22T11:48:03","slug":"el-valor-de-lo-normal","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/el-valor-de-lo-normal\/","title":{"rendered":"El valor de lo normal"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14066\" class=\"elementor elementor-14066 elementor-3402\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cd8f35a elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"cd8f35a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-abf9966\" data-id=\"abf9966\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0216b2c elementor-widget elementor-widget-text-editor\" data-id=\"0216b2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>En la carrera de <strong>rebrotes y vacunas<\/strong> parece que las vacunas ganan. O mejor, gana nuestro deseo de que las vacunas ganen. Suena hasta rid\u00edculo, pero hay que recordarlo. La carrera contra la <strong>pandemia<\/strong> no ha acabado. No acabar\u00e1 hasta que todo el planeta est\u00e9 inoculado y hasta que nuestro comportamiento social deje de estar secuestrado por el s\u00edndrome de NO FUTURE.<\/p>\n<p>Hemos pasado un a\u00f1o y medio horrible. Olvidarse de esta <strong>realidad<\/strong> es malo. No hace justicia a los que se fueron ni a los que quedamos. En este caso, la <strong>memoria<\/strong> de pez es un s\u00edntoma de autocomplacencia. Pero lo importante es saber que ganaremos, que volveremos a la normalidad, ahora ya convertida en <strong>extraordinaria normalidad<\/strong>. En <strong>TYC<\/strong>, desde el primer d\u00eda, hemos sumado esfuerzos para no perder amarras con esa singular rareza que es la normalidad. Apenas apreciada cuando la disfrutas, anhelada al extremo cuando se trastoca.<\/p>\n<p>Nunca hab\u00edamos tenido la oportunidad de ponerla tanto en valor como ahora. Y eso es lo que toca, mimarla en su recuperaci\u00f3n, ser conscientes de que las cosas requieren su tiempo. Y que no verla -de inmediato- que no sentirla -de manifiesto- no significa que no est\u00e9 o que no se la espere. <strong>La normalidad est\u00e1 ah\u00ed<\/strong>. Siempre lo ha estado. Agazapada, esperando simplemente a que nos percat\u00e1ramos de lo obvio: tenerla no es poseerla. La normalidad se gana con rutina, esfuerzo y mucha, mucha ilusi\u00f3n. La aventura del d\u00eda a d\u00eda se merece todo nuestro respeto. Tenemos que cuidarla con la sensibilidad de <strong>#exploradorescreativos<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n\n\n\n<iframe src=\"https:\/\/www.youtube.com\/embed\/0HA9OeG9lOQ\" title=\"YouTube video player\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\" width=\"750\" height=\"422\" frameborder=\"0\"><\/iframe>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En la carrera de rebrotes y vacunas parece que las vacunas ganan. O mejor, gana nuestro deseo de que las vacunas ganen. Suena hasta rid\u00edculo, pero hay que recordarlo. La carrera contra la pandemia no ha acabado. No acabar\u00e1 hasta que todo el planeta est\u00e9 inoculado y hasta que nuestro comportamiento social deje de estar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10922,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[368,370],"tags":[417,362,431,360,456,437,375,364,394,515],"class_list":["post-14066","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-corporate","tag-agencias-2","tag-comunicacion-2","tag-comunicacion-corporativa-2","tag-comunicacion-digital","tag-consultoria-en","tag-marketing-de-contenidos","tag-marketing-digital-2","tag-redes-sociales-2","tag-social-media-2","tag-trabajo-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El valor de lo normal - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/el-valor-de-lo-normal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El valor de lo normal - Torres y Carrera\" \/>\n<meta property=\"og:description\" content=\"En la carrera de rebrotes y vacunas parece que las vacunas ganan. O mejor, gana nuestro deseo de que las vacunas ganen. Suena hasta rid\u00edculo, pero hay que recordarlo. La carrera contra la pandemia no ha acabado. No acabar\u00e1 hasta que todo el planeta est\u00e9 inoculado y hasta que nuestro comportamiento social deje de estar [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/torresycarrera.com\/en\/el-valor-de-lo-normal\/\" \/>\n<meta property=\"og:site_name\" content=\"Torres y Carrera\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-06T07:52:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-22T11:48:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2021\/07\/iStock-521463640-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rosa L\u00f3pez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rosa L\u00f3pez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/el-valor-de-lo-normal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/el-valor-de-lo-normal\\\/\"},\"author\":{\"name\":\"Rosa L\u00f3pez\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#\\\/schema\\\/person\\\/56e74752b130d1b24da49eed58281b7b\"},\"headline\":\"El valor de lo normal\",\"datePublished\":\"2021-07-06T07:52:42+00:00\",\"dateModified\":\"2023-03-22T11:48:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/el-valor-de-lo-normal\\\/\"},\"wordCount\":272,\"publisher\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/el-valor-de-lo-normal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/iStock-521463640-scaled-1.jpg\",\"keywords\":[\"agencias\",\"comunicaci\u00f3n\",\"comunicaci\u00f3n corporativa\",\"comunicaci\u00f3n digital\",\"consultor\u00eda\",\"marketing de contenidos\",\"marketing digital\",\"redes sociales\",\"social media\",\"trabajo\"],\"articleSection\":[\"Blog\",\"Corporate\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/el-valor-de-lo-normal\\\/\",\"url\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/el-valor-de-lo-normal\\\/\",\"name\":\"El valor de lo normal - Torres y Carrera\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/el-valor-de-lo-normal\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/el-valor-de-lo-normal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/iStock-521463640-scaled-1.jpg\",\"datePublished\":\"2021-07-06T07:52:42+00:00\",\"dateModified\":\"2023-03-22T11:48:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/el-valor-de-lo-normal\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/torresycarrera.com\\\/en\\\/el-valor-de-lo-normal\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/el-valor-de-lo-normal\\\/#primaryimage\",\"url\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/iStock-521463640-scaled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/iStock-521463640-scaled-1.jpg\",\"width\":2560,\"height\":1788,\"caption\":\"Dreams of travel! 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