{"id":14092,"date":"2021-07-01T09:07:49","date_gmt":"2021-07-01T07:07:49","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=14092"},"modified":"2023-03-22T11:47:15","modified_gmt":"2023-03-22T11:47:15","slug":"finalistas-gwa-ipra","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/finalistas-gwa-ipra\/","title":{"rendered":"Finalistas GWA &#8211; IPRA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14092\" class=\"elementor elementor-14092 elementor-3385\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e23a542 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"e23a542\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e286e57\" data-id=\"e286e57\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b327db6 elementor-widget elementor-widget-text-editor\" data-id=\"b327db6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>En Torres y Carrera hemos resultado finalistas, con nuestro <a href=\"https:\/\/torresycarrera.com\/act\/3046\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>Proyecto Culebras<\/em> <\/strong><\/a>en los<a href=\"https:\/\/prnoticias.com\/2021\/07\/01\/torres-y-carrera-finalista-en-los-gwa-2021-de-ipra\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong> Golden World Awards 2021<\/strong><\/a>, los premios que organiza anualmente la <a href=\"https:\/\/www.ipra.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Asociaci\u00f3n Internacional de Relaciones P\u00fablicas (IPRA)<\/a> para reconocer la <strong>excelencia en comunicaci\u00f3n y relaciones p\u00fablicas<\/strong> a nivel global y de los que pronto sabremos si somos ganadores. Nuestro <em>Proyecto Culebras<\/em>, desarrollado en colaboraci\u00f3n con la <strong>Universidad Complutense de Madrid<\/strong>, se configura como el primer experimento social registrado en nuestro pa\u00eds sobre la g\u00e9nesis y propagaci\u00f3n de las<strong> <em>fake news<\/em><\/strong>.<\/p>\n<p>El pasado verano, viendo como en medio del drama de la pandemia y la consiguiente crisis econ\u00f3mica proliferaban los bulos y las noticias falsas, en <strong>Torres y Carrera<\/strong> sentimos que no pod\u00edamos permanecer impasibles.<\/p>\n<p>Y con este fin, el de luchar contra las <em>fakes news<\/em> desde el conocimiento, activamos cuatro bulos en <strong>redes sociales<\/strong> para diseccionar su comportamiento org\u00e1nico, garantizando por parte de la <strong>Facultad de Ciencias de la Informaci\u00f3n de la UCM<\/strong> su desarrollo en el marco del rigor cient\u00edfico.<\/p>\n<p>Esta fue la primera fase del <em>Proyecto Culebras,<\/em> que este a\u00f1o hemos continuado con una Fase 2, en la que hemos analizado la relaci\u00f3n entre la sociedad y los bulos, combinando un estudio demosc\u00f3pico a nivel nacional y un <a href=\"https:\/\/torresycarrera.com\/act\/generacion-z-bulos-y-rrss\/\" target=\"_blank\" rel=\"noopener noreferrer\">an\u00e1lisis m\u00e1s en profundidad de la <strong>Generaci\u00f3n Z<\/strong> a trav\u00e9s de din\u00e1micas de grupo<\/a>.<\/p>\n<p>De entre los <strong>m\u00e1s de 40 reconocimientos nacionales e internacionales<\/strong> que hemos recibido en Torres y Carrera, 4 de ellos son IPRA Golden World Awards y 6 veces hemos sido finalistas.<\/p>\n<p>El primer GWA lo ganamos en 2004, con la campa\u00f1a <em>Pasi\u00f3n por Vigo<\/em>, un <em>think tank<\/em> ciudadano desarrollado para el centro de PSA Peugeot Citro\u00ebn ubicado en esa ciudad. En 2011 recibimos el segundo con la campa\u00f1a desarrollada para la Universidad de Santiago de Compostela <em>Campus Vida<\/em> y en 2016 recibimos el tercer GWA con la Memoria corporativa realizada para Cepsa <em>Eficiencia t\u00e9cnica<\/em>.<\/p>\n<p>Nuestro cuarto reconocimiento GWA lo recibimos hace apenas un a\u00f1o por nuestro proyecto <a href=\"https:\/\/komoda.es\/2021\/01\/torres-y-carrera-ganadora-en-los-ipra-gwa-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong><em>K\u00f3moda, la vida sin energ\u00eda<\/em><\/strong><\/a>, un trabajo de investigaci\u00f3n social que analizaba desde diversas perspectivas el fen\u00f3meno de la fatiga en nuestra sociedad y que se materializ\u00f3 en un documental conducido por el actor <strong>Nicol\u00e1s Coronado<\/strong> y una campa\u00f1a 360\u00ba que combinaba sistemas de comunicaci\u00f3n tradicionales con las m\u00e1s innovadoras t\u00e9cnicas de <strong>marketing<\/strong> <strong>digital<\/strong> y de <strong>branded corporativo<\/strong>.<\/p>\n\n\n\n<p><strong>Nadia Segura<\/strong><\/p>\n\n\n\n<p>Directora de Cuentas<\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/NadiaSeguraB\" target=\"_blank\" rel=\"noreferrer noopener\">@NadiaSeguraB<\/a><\/p>\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En Torres y Carrera hemos resultado finalistas, con nuestro Proyecto Culebras en los Golden World Awards 2021, los premios que organiza anualmente la Asociaci\u00f3n Internacional de Relaciones P\u00fablicas (IPRA) para reconocer la excelencia en comunicaci\u00f3n y relaciones p\u00fablicas a nivel global y de los que pronto sabremos si somos ganadores. Nuestro Proyecto Culebras, desarrollado en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[368,370],"tags":[581,362,360,374,437,359,364,365,563],"class_list":["post-14092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-corporate","tag-branded-content","tag-comunicacion-2","tag-comunicacion-digital","tag-marketing-2","tag-marketing-de-contenidos","tag-premios-2","tag-redes-sociales-2","tag-relaciones-publicas-2","tag-universidad-complutense-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Finalistas GWA - IPRA - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/finalistas-gwa-ipra\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finalistas GWA - IPRA - Torres y Carrera\" \/>\n<meta property=\"og:description\" content=\"En Torres y Carrera hemos resultado finalistas, con nuestro Proyecto Culebras en los Golden World Awards 2021, los premios que organiza anualmente la Asociaci\u00f3n Internacional de Relaciones P\u00fablicas (IPRA) para reconocer la excelencia en comunicaci\u00f3n y relaciones p\u00fablicas a nivel global y de los que pronto sabremos si somos ganadores. 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