{"id":14237,"date":"2021-06-08T16:33:40","date_gmt":"2021-06-08T16:33:40","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=14237"},"modified":"2023-03-22T11:45:05","modified_gmt":"2023-03-22T11:45:05","slug":"digital-awards","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/digital-awards\/","title":{"rendered":"Digital Awards"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14237\" class=\"elementor elementor-14237 elementor-3360\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f1275d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"3f1275d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6416668\" data-id=\"6416668\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19f1b39c elementor-widget elementor-widget-text-editor\" data-id=\"19f1b39c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>La campa\u00f1a \u201c<strong>La red invisible\u201d<\/strong>, que desarrollamos en 2020 con la <a href=\"http:\/\/www.astic.net\/page\/homepage\" target=\"_blank\" rel=\"noopener noreferrer\">Asociaci\u00f3n del Trasporte Internacional por Carretera<\/a>, ha sido destacada con una <strong>Menci\u00f3n de Honor en los PR Digital Awards 2021<\/strong>. Estos premios reconocen anualmente las campa\u00f1as digitales m\u00e1s innovadoras a nivel mundial. Seg\u00fan la organizaci\u00f3n, este a\u00f1o se han presentado cientos de campa\u00f1as para competir en las 68 categor\u00edas activadas, entre ellas la <a href=\"https:\/\/www.prnewsonline.com\/go\/2021-digital-pr-awards\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>categor\u00eda Digital PR Campaign<\/strong><\/a><strong>, <\/strong>en la que hemos sido galardonados con una menci\u00f3n de honor en una edici\u00f3n en la que, debido a la incidencia del COVID, se han disparado el n\u00famero de casos presentados.<\/p>\n<p><strong>\u00bfEn qu\u00e9 consisti\u00f3 la campa\u00f1a que conceptualizamos<\/strong>? El objetivo prioritario fue el de poner en valor el sector del transporte por carretera durante la pandemia y hacerlo part\u00edcipe en la toma de decisiones de la Administraci\u00f3n P\u00fablica referidas a log\u00edstica, infraestructuras y sostenibilidad previstas en el calendario 2030 de la Uni\u00f3n Europea. La campa\u00f1a se estructur\u00f3 en cuatro aspectos esenciales de marcado car\u00e1cter <strong>digital<\/strong>: visibilidad de un sector invisible, relanzamiento del orgullo sectorial, visi\u00f3n 360 de la movilidad urbana y prospectiva del sector del transporte por carretera.<\/p>\n<p>En este sentido, en base a nuestra estrategia e implementaci\u00f3n, ASTIC abander\u00f3 la generaci\u00f3n de acciones de <strong>content marketing<\/strong>, <strong>engagement y buzz social en redes sociales<\/strong> y ecosistemas digitales con colectivos estrat\u00e9gicos (sanitarios, polic\u00eda, ej\u00e9rcito\u2026) agradeciendo su desempe\u00f1o. Este planteamiento propici\u00f3 retornos que reconocen a los transportistas como pieza clave en la lucha contra la pandemia desde la perspectiva del flujo log\u00edstico y que visibilizan, especialmente a trav\u00e9s de las <strong>piezas audiovisuales<\/strong>, un merecido homenaje a los conductores profesionales y al sector del transporte por su papel vital durante las semanas m\u00e1s duras del primer confinamiento. Asimismo, los integrantes de la Asociaci\u00f3n adquirieron gran relevancia socioecon\u00f3mica por medio de la visibilidad alcanzada en redes y medios.<\/p>\n<p>A estas acciones se suma la elaboraci\u00f3n de un <a href=\"https:\/\/astic.com.es\/wp-content\/uploads\/2020\/11\/Systemic-Prospective.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">informe de movilidad<\/a> que obtiene gran aceptaci\u00f3n en redes sociales y medios y un <a href=\"https:\/\/torresycarrera.com\/act\/el-futuro-del-transporte-en-el-mundo-informe-prospectivo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Informe Prospectivo del Futuro del Transporte de Mercanc\u00edas<\/a> realizado a trav\u00e9s del m\u00e9todo <strong>Systemic Prospective TYC\u00a9,<\/strong> cuyas conclusiones se presentaron en un <strong>Digital Meeting Point <\/strong>a altos representantes del transporte por carretera, del ferrocarril y del Gobierno de Espa\u00f1a. Como resultado, la campa\u00f1a logr\u00f3 <a href=\"https:\/\/cincodias.elpais.com\/cincodias\/2020\/12\/28\/opinion\/1609169642_581990.html\" target=\"_blank\" rel=\"noopener noreferrer\">un alto impacto en medios digitales y sociales<\/a> y tasas de alcance, visualizaciones y engagement rate e interacciones muy altas.<\/p>\n<p>Esta campa\u00f1a, junto a nuestro <a href=\"https:\/\/torresycarrera.com\/act\/mas-del-70-de-la-sociedad-considera-que-las-redes-sociales-mienten\/\" target=\"_blank\" rel=\"noopener noreferrer\">Proyecto Culebras<\/a>, es tambi\u00e9n finalista en los <a href=\"https:\/\/sabre.provokemedia.com\/emea\/index\" target=\"_blank\" rel=\"noopener noreferrer\">SABRE EMEA Awards 2021<\/a>, seleccionada de entre las 2.000 candidaturas presentadas este a\u00f1o. Se trata de un certamen que reconoce cada a\u00f1o a las mejores campa\u00f1as de comunicaci\u00f3n de Europa, Oriente Medio y \u00c1frica por su nivel de planificaci\u00f3n, estrategia, creatividad y resultados.<\/p>\n<p>Como compa\u00f1\u00eda podemos decir, con orgullo y humildad, que contamos con <strong>m\u00e1s de 40 reconocimientos a nivel nacional e internacional<\/strong> y, s\u00f3lo en los dos \u00faltimos a\u00f1os, hemos recibido alrededor de una decena, entre los que destaca el\u00a0<a href=\"https:\/\/torresycarrera.com\/es\/act\/torres-y-carrera-ganadora-en-los-ipra-golden-world-awards-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">IPRA Golden World Award<\/a>\u00a0por nuestro documental \u201c<a href=\"https:\/\/www.youtube.com\/watch?v=JS8cnZ-xK5w\" target=\"_blank\" rel=\"noopener noreferrer\">K\u00f3moda, la vida sin energ\u00eda<\/a>\u201d que pivot\u00f3 sobre una gran campa\u00f1a digital. Esta \u00e1rea de negocio, la de <strong>marketing digital<\/strong>, es, para nuestra empresa, clave en nuestro desarrollo empresarial y profesional actual y futuro. As\u00ed, Torres y Carrera opera en la actualidad campa\u00f1as de social media, publicidad digital y performance, gesti\u00f3n CRM y digital commerce marketing ayudando a sus clientes en los procesos de transformaci\u00f3n digital y en la consecuci\u00f3n de objetivos desde fases de atracci\u00f3n hasta la conversi\u00f3n y fidelizaci\u00f3n.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a \u201cLa red invisible\u201d, que desarrollamos en 2020 con la Asociaci\u00f3n del Trasporte Internacional por Carretera, ha sido destacada con una Menci\u00f3n de Honor en los PR Digital Awards 2021. Estos premios reconocen anualmente las campa\u00f1as digitales m\u00e1s innovadoras a nivel mundial. Seg\u00fan la organizaci\u00f3n, este a\u00f1o se han presentado cientos de campa\u00f1as para [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10971,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357],"tags":[362,360,376,477,437,375,359,364,394,572],"class_list":["post-14237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-last-news","tag-comunicacion-2","tag-comunicacion-digital","tag-digital-2","tag-entorno-digital-en","tag-marketing-de-contenidos","tag-marketing-digital-2","tag-premios-2","tag-redes-sociales-2","tag-social-media-2","tag-transporte-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Awards - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/digital-awards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Awards - Torres y Carrera\" \/>\n<meta property=\"og:description\" content=\"La campa\u00f1a \u201cLa red invisible\u201d, que desarrollamos en 2020 con la Asociaci\u00f3n del Trasporte Internacional por Carretera, ha sido destacada con una Menci\u00f3n de Honor en los PR Digital Awards 2021. Estos premios reconocen anualmente las campa\u00f1as digitales m\u00e1s innovadoras a nivel mundial. Seg\u00fan la organizaci\u00f3n, este a\u00f1o se han presentado cientos de campa\u00f1as para [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/torresycarrera.com\/en\/digital-awards\/\" \/>\n<meta property=\"og:site_name\" content=\"Torres y Carrera\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-08T16:33:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-22T11:45:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2021\/06\/MicrosoftTeams-image-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura M\u00aa V\u00e1zquez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura M\u00aa V\u00e1zquez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/digital-awards\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/digital-awards\\\/\"},\"author\":{\"name\":\"Laura M\u00aa V\u00e1zquez\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#\\\/schema\\\/person\\\/2d17befd3c7f65b042b0e8c147180161\"},\"headline\":\"Digital Awards\",\"datePublished\":\"2021-06-08T16:33:40+00:00\",\"dateModified\":\"2023-03-22T11:45:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/digital-awards\\\/\"},\"wordCount\":626,\"publisher\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/digital-awards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/MicrosoftTeams-image-4.jpg\",\"keywords\":[\"comunicaci\u00f3n\",\"comunicaci\u00f3n digital\",\"digital\",\"entorno digital\",\"marketing de contenidos\",\"marketing digital\",\"premios\",\"redes sociales\",\"social media\",\"transporte\"],\"articleSection\":[\"Last news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/digital-awards\\\/\",\"url\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/digital-awards\\\/\",\"name\":\"Digital Awards - Torres y Carrera\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/digital-awards\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/digital-awards\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/MicrosoftTeams-image-4.jpg\",\"datePublished\":\"2021-06-08T16:33:40+00:00\",\"dateModified\":\"2023-03-22T11:45:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/digital-awards\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/torresycarrera.com\\\/en\\\/digital-awards\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/digital-awards\\\/#primaryimage\",\"url\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/MicrosoftTeams-image-4.jpg\",\"contentUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/MicrosoftTeams-image-4.jpg\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/digital-awards\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Digital Awards\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#website\",\"url\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/\",\"name\":\"Torres y Carrera\",\"description\":\"Consultora especializada en innovaci\u00f3n social\",\"publisher\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#organization\",\"name\":\"Torres y Carrera\",\"url\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Logo-TorresyCarrera.png\",\"contentUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Logo-TorresyCarrera.png\",\"width\":300,\"height\":130,\"caption\":\"Torres y Carrera\"},\"image\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#\\\/schema\\\/person\\\/2d17befd3c7f65b042b0e8c147180161\",\"name\":\"Laura M\u00aa V\u00e1zquez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/19c5f72a75788cb9b1a298578487d1d0304168caa6b674d5d8bcf3762c25c732?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/19c5f72a75788cb9b1a298578487d1d0304168caa6b674d5d8bcf3762c25c732?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/19c5f72a75788cb9b1a298578487d1d0304168caa6b674d5d8bcf3762c25c732?s=96&d=mm&r=g\",\"caption\":\"Laura M\u00aa V\u00e1zquez\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital Awards - Torres y Carrera","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/torresycarrera.com\/en\/digital-awards\/","og_locale":"en_US","og_type":"article","og_title":"Digital Awards - Torres y Carrera","og_description":"La campa\u00f1a \u201cLa red invisible\u201d, que desarrollamos en 2020 con la Asociaci\u00f3n del Trasporte Internacional por Carretera, ha sido destacada con una Menci\u00f3n de Honor en los PR Digital Awards 2021. Estos premios reconocen anualmente las campa\u00f1as digitales m\u00e1s innovadoras a nivel mundial. Seg\u00fan la organizaci\u00f3n, este a\u00f1o se han presentado cientos de campa\u00f1as para [&hellip;]","og_url":"https:\/\/torresycarrera.com\/en\/digital-awards\/","og_site_name":"Torres y Carrera","article_published_time":"2021-06-08T16:33:40+00:00","article_modified_time":"2023-03-22T11:45:05+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/torresycarrera.com\/wp-content\/uploads\/2021\/06\/MicrosoftTeams-image-4.jpg","type":"image\/jpeg"}],"author":"Laura M\u00aa V\u00e1zquez","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Laura M\u00aa V\u00e1zquez","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/torresycarrera.com\/en\/digital-awards\/#article","isPartOf":{"@id":"https:\/\/torresycarrera.com\/en\/digital-awards\/"},"author":{"name":"Laura M\u00aa V\u00e1zquez","@id":"http:\/\/torresycarrera.com\/en\/#\/schema\/person\/2d17befd3c7f65b042b0e8c147180161"},"headline":"Digital Awards","datePublished":"2021-06-08T16:33:40+00:00","dateModified":"2023-03-22T11:45:05+00:00","mainEntityOfPage":{"@id":"https:\/\/torresycarrera.com\/en\/digital-awards\/"},"wordCount":626,"publisher":{"@id":"http:\/\/torresycarrera.com\/en\/#organization"},"image":{"@id":"https:\/\/torresycarrera.com\/en\/digital-awards\/#primaryimage"},"thumbnailUrl":"https:\/\/torresycarrera.com\/wp-content\/uploads\/2021\/06\/MicrosoftTeams-image-4.jpg","keywords":["comunicaci\u00f3n","comunicaci\u00f3n digital","digital","entorno digital","marketing de contenidos","marketing digital","premios","redes sociales","social media","transporte"],"articleSection":["Last news"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/torresycarrera.com\/en\/digital-awards\/","url":"https:\/\/torresycarrera.com\/en\/digital-awards\/","name":"Digital Awards - Torres y Carrera","isPartOf":{"@id":"http:\/\/torresycarrera.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/torresycarrera.com\/en\/digital-awards\/#primaryimage"},"image":{"@id":"https:\/\/torresycarrera.com\/en\/digital-awards\/#primaryimage"},"thumbnailUrl":"https:\/\/torresycarrera.com\/wp-content\/uploads\/2021\/06\/MicrosoftTeams-image-4.jpg","datePublished":"2021-06-08T16:33:40+00:00","dateModified":"2023-03-22T11:45:05+00:00","breadcrumb":{"@id":"https:\/\/torresycarrera.com\/en\/digital-awards\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/torresycarrera.com\/en\/digital-awards\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/torresycarrera.com\/en\/digital-awards\/#primaryimage","url":"https:\/\/torresycarrera.com\/wp-content\/uploads\/2021\/06\/MicrosoftTeams-image-4.jpg","contentUrl":"https:\/\/torresycarrera.com\/wp-content\/uploads\/2021\/06\/MicrosoftTeams-image-4.jpg","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/torresycarrera.com\/en\/digital-awards\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/torresycarrera.com\/en\/"},{"@type":"ListItem","position":2,"name":"Digital Awards"}]},{"@type":"WebSite","@id":"http:\/\/torresycarrera.com\/en\/#website","url":"http:\/\/torresycarrera.com\/en\/","name":"Torres y Carrera","description":"Consultora especializada en innovaci\u00f3n social","publisher":{"@id":"http:\/\/torresycarrera.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/torresycarrera.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/torresycarrera.com\/en\/#organization","name":"Torres y Carrera","url":"http:\/\/torresycarrera.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/torresycarrera.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/torresycarrera.com\/wp-content\/uploads\/2022\/11\/Logo-TorresyCarrera.png","contentUrl":"https:\/\/torresycarrera.com\/wp-content\/uploads\/2022\/11\/Logo-TorresyCarrera.png","width":300,"height":130,"caption":"Torres y Carrera"},"image":{"@id":"http:\/\/torresycarrera.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"http:\/\/torresycarrera.com\/en\/#\/schema\/person\/2d17befd3c7f65b042b0e8c147180161","name":"Laura M\u00aa V\u00e1zquez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/19c5f72a75788cb9b1a298578487d1d0304168caa6b674d5d8bcf3762c25c732?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/19c5f72a75788cb9b1a298578487d1d0304168caa6b674d5d8bcf3762c25c732?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/19c5f72a75788cb9b1a298578487d1d0304168caa6b674d5d8bcf3762c25c732?s=96&d=mm&r=g","caption":"Laura M\u00aa V\u00e1zquez"}}]}},"_links":{"self":[{"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/posts\/14237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/comments?post=14237"}],"version-history":[{"count":4,"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/posts\/14237\/revisions"}],"predecessor-version":[{"id":14241,"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/posts\/14237\/revisions\/14241"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/media\/10971"}],"wp:attachment":[{"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/media?parent=14237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/categories?post=14237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/tags?post=14237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}