{"id":14261,"date":"2021-05-25T10:39:20","date_gmt":"2021-05-25T08:39:20","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=14261"},"modified":"2023-03-22T11:44:07","modified_gmt":"2023-03-22T11:44:07","slug":"doblemente-finalistas","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/doblemente-finalistas\/","title":{"rendered":"Doblemente finalistas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14261\" class=\"elementor elementor-14261 elementor-3311\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a006ae elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"6a006ae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd5c82a\" data-id=\"dd5c82a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef05f0b elementor-widget elementor-widget-text-editor\" data-id=\"ef05f0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Torres y Carrera se encuentra entre los finalistas de los <a href=\"https:\/\/sabre.provokemedia.com\/emea\/index\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>SABRE EMEA Awards 2021<\/strong><\/a> por partida doble. Sus candidaturas <strong><em>Proyecto Culebras<\/em><\/strong>, desarrollado en colaboraci\u00f3n con la Universidad Complutense de Madrid, y <strong><em>La Red Invisible<\/em><\/strong>, llevado a cabo para la Asociaci\u00f3n Internacional de Transporte Internacional por Carretera (ASTIC), han pasado a formar parte de los <a href=\"https:\/\/www.topcomunicacion.com\/cuales-son-las-agencias-espanolas-finalistas-de-los-sabre-awards-emea-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">cinco mejores proyectos internacionales<\/a> en sus respectivas categor\u00edas.&nbsp;<\/p>\n<p>El <a href=\"https:\/\/torresycarrera.com\/es\/act\/3046\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Proyecto Culebras<\/em><\/a>, que toma su nombre del vocabulario period\u00edstico que empleaba el t\u00e9rmino \u201cculebras de verano\u201d para referirse a noticias singulares y sensacionalistas que afloraban con la llegada de las vacaciones estivales, se estructura como un <strong>experimento social concebido para luchar contra la mentira <\/strong>desde el conocimiento.<\/p>\n<p>Con este fin se activaron cuatro bulos en redes sociales para diseccionar su comportamiento org\u00e1nico, garantizando por parte de la Facultad de Ciencias de la Informaci\u00f3n de la UCM su desarrollo en el marco del rigor cient\u00edfico.<\/p>\n<p>Por su parte, la <a href=\"https:\/\/www.europapress.tv\/economia\/526564\/1\/empresas-transporte-administracion-actores-claves-vertebracion-europa\" target=\"_blank\" rel=\"noopener noreferrer\">campa\u00f1a <em>La red invisible<\/em><\/a> desarrollada para ASTIC, se superpone a la comunicaci\u00f3n tradicional de la asociaci\u00f3n y se centra en cuatro momentos esenciales: proporcionar visibilidad a un sector invisible, relanzamiento del orgullo sectorial, visi\u00f3n 360 de la movilidad urbana y creaci\u00f3n de una prospectiva del sector del transporte por carretera.<\/p>\n<p>Estos proyectos han resultado <strong>seleccionados de entre las 2.000 candidaturas presentadas<\/strong> a los EMEA SABRE Awards 2021, un certamen que reconoce cada a\u00f1o a las mejores campa\u00f1as de comunicaci\u00f3n de Europa, Oriente Medio y \u00c1frica por su nivel de planificaci\u00f3n, estrategia, creatividad y resultados. El 9 de junio sabremos si las candidaturas de Torres y Carrera se encuentran entre los proyectos ganadores, en la gala de entrega de premios que se celebrar\u00e1 de forma online.&nbsp;&nbsp;<\/p>\n<p>Torres y Carrera cuenta con m\u00e1s de 40 reconocimientos a nivel nacional e internacional. En los dos \u00faltimos a\u00f1os, la consultora ha recibido alrededor de una decena de premios entre los que destaca el <a href=\"https:\/\/torresycarrera.com\/es\/act\/torres-y-carrera-ganadora-en-los-ipra-golden-world-awards-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">IPRA Golden World Award<\/a> por su documental &#8220;K\u00f3moda, la vida sin energ\u00eda&#8221;.&nbsp;<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Torres y Carrera se encuentra entre los finalistas de los SABRE EMEA Awards 2021 por partida doble. Sus candidaturas Proyecto Culebras, desarrollado en colaboraci\u00f3n con la Universidad Complutense de Madrid, y La Red Invisible, llevado a cabo para la Asociaci\u00f3n Internacional de Transporte Internacional por Carretera (ASTIC), han pasado a formar parte de los cinco [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357],"tags":[362,360,456,424,361,507,359,366,394,572],"class_list":["post-14261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-last-news","tag-comunicacion-2","tag-comunicacion-digital","tag-consultoria-en","tag-economia-2","tag-educacion-2","tag-finalista-en","tag-premios-2","tag-sabre-2","tag-social-media-2","tag-transporte-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Doblemente finalistas - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/doblemente-finalistas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doblemente finalistas - Torres y Carrera\" \/>\n<meta property=\"og:description\" content=\"Torres y Carrera se encuentra entre los finalistas de los SABRE EMEA Awards 2021 por partida doble. Sus candidaturas Proyecto Culebras, desarrollado en colaboraci\u00f3n con la Universidad Complutense de Madrid, y La Red Invisible, llevado a cabo para la Asociaci\u00f3n Internacional de Transporte Internacional por Carretera (ASTIC), han pasado a formar parte de los cinco [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/torresycarrera.com\/en\/doblemente-finalistas\/\" \/>\n<meta property=\"og:site_name\" content=\"Torres y Carrera\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-25T08:39:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-22T11:44:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2022\/11\/Sabre_awards.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rosa L\u00f3pez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rosa L\u00f3pez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/doblemente-finalistas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/doblemente-finalistas\\\/\"},\"author\":{\"name\":\"Rosa L\u00f3pez\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#\\\/schema\\\/person\\\/56e74752b130d1b24da49eed58281b7b\"},\"headline\":\"Doblemente finalistas\",\"datePublished\":\"2021-05-25T08:39:20+00:00\",\"dateModified\":\"2023-03-22T11:44:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/doblemente-finalistas\\\/\"},\"wordCount\":343,\"publisher\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/doblemente-finalistas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Sabre_awards.jpg\",\"keywords\":[\"comunicaci\u00f3n\",\"comunicaci\u00f3n digital\",\"consultor\u00eda\",\"econom\u00eda\",\"educaci\u00f3n\",\"finalista\",\"premios\",\"SABRE\",\"social media\",\"transporte\"],\"articleSection\":[\"Last news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/doblemente-finalistas\\\/\",\"url\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/doblemente-finalistas\\\/\",\"name\":\"Doblemente finalistas - 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