{"id":14307,"date":"2021-03-26T11:00:38","date_gmt":"2021-03-26T10:00:38","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=14307"},"modified":"2023-03-22T11:41:03","modified_gmt":"2023-03-22T11:41:03","slug":"camuflaje-sostenible","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/camuflaje-sostenible\/","title":{"rendered":"Camuflaje sostenible"},"content":{"rendered":"\t\t
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Una mano de pintura planetaria, as\u00ed es como veo el D\u00eda Mundial del Planeta. Hoy se apagar\u00e1 la luz el\u00e9ctrica durante una hora<\/strong> y muchos sentir\u00e1n que han hecho los deberes sostenibles del d\u00eda. Los gestos hilvanan la historia. Son necesarios. Nos motivan. Pero tienen un recorrido corto. En 2007, cuando se cre\u00f3 la idea de apagar el planeta durante una hora est\u00e1bamos muy lejos del actual deterioro. Quiero decir, cada a\u00f1o el planeta va m\u00e1s apurado, pero nosotros no aumentamos la duraci\u00f3n o el alcance del apag\u00f3n.<\/p>\n

Seg\u00fan la OMS, los desastres naturales asociados al cambio clim\u00e1tico<\/strong> han provocado m\u00e1s de 600 mil muertes (95% se registran en pa\u00edses pobres). El Banco mundial traduce las p\u00e9rdidas econ\u00f3micas en m\u00e1s de 520 mil millones de d\u00f3lares. Con estas cifras me parece que lo de apagar la luz un d\u00eda se ha quedado como un gesto sin sentido.<\/p>\n

En 2015, en el marco de la conferencia COP21 sobre el cambio clim\u00e1tico, 195 firmaron el Acuerdo de Par\u00eds y se fijaron las bases de la agenda de sostenibilidad 2030 en torno a 17 objetivos de desarrollo sostenible.<\/strong> Aunque los ODS forman parte de la cultura empresarial de todo el mundo, la base del tratado sigue siendo d\u00e9bil. El primero en mostrarlo fue el expresidente Trump al retirar a los EEUU de los compromisos adquiridos. Fue p\u00fablico y notorio. Muy Trump. Pero otros comportamientos, mucho menos visibles, tambi\u00e9n atentan contra esa entente global contra el cambio clim\u00e1tico. Gigantes como China o India no est\u00e1n dispuestos a demorar su eclosi\u00f3n como nuevas potencias econ\u00f3micas con limitaciones ecol\u00f3gicas. Y el agravio hist\u00f3rico que las acompa\u00f1a les da parte de raz\u00f3n.<\/p>\n

Tal vez, \u00e9se sea el verdadero problema. Todos nosotros, como individuos, como sociedad, como empresas, como Estados\u2026 Todos tenemos alguna raz\u00f3n concreta y parcial para cuestionar la necesidad de cambiar la interacci\u00f3n entre el ser humano y el planeta. M\u00e1s que nunca se puede hablar del \u00e1rbol que cada cual porta para que se nos impida ver el bosque.<\/p>\n

El \u201cgreen deal\u201d <\/strong>que acu\u00f1\u00f3 la UE como refrendo de la agenda 2030 de la sostenibilidad, que a su vez activ\u00f3 la agenda 2030 de la digitalizaci\u00f3n son hojas de ruta incompletas. S\u00ed, el futuro ser\u00e1 verde -o no ser\u00e1-. Y tambi\u00e9n: la digitalizaci\u00f3n es clave para la transici\u00f3n ecol\u00f3gica de la industria. Pero falta lo m\u00e1s importante: la voluntad del ser humano de replantear no s\u00f3lo su existencia sino la manera en la que la gestiona respecto al entorno. Si los mecanismos que mueven nuestro sentido de la vida siguen siendo b\u00e1sicamente los acu\u00f1ados en la revoluci\u00f3n industrial c\u00f3mo podemos esperar que nuestra interacci\u00f3n sea responsable y sostenible.<\/p>\n

El bosque ni se enciende ni se apaga durante una hora una vez al a\u00f1o. Esa fina capa de camuflaje, ese t\u00edmido \u00e1rbol que todos portamos, no alcanza a ocultar que el bosque lleva d\u00e9cadas ardiendo y que cada vez nos queda menos agua y menos aire. Ahora vamos a apagar la luz.<\/strong><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":8,"featured_media":10925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[368,370],"tags":[419,362,420,571,423,376,424,591,592,425],"class_list":["post-14307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-corporate","tag-cambio-climatico-2","tag-comunicacion-2","tag-desarollo-2","tag-desarrollo-en","tag-desarrollo-sostenible-2","tag-digital-2","tag-economia-2","tag-luz-en","tag-planeta-en","tag-sostenibilidad-2"],"yoast_head":"\nCamuflaje sostenible - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/camuflaje-sostenible\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Camuflaje sostenible - 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