{"id":14442,"date":"2020-08-06T10:36:59","date_gmt":"2020-08-06T08:36:59","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=14442"},"modified":"2023-03-22T11:19:31","modified_gmt":"2023-03-22T11:19:31","slug":"realidad-inkomoda","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/realidad-inkomoda\/","title":{"rendered":"Realidad Ink\u00f3moda"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14442\" class=\"elementor elementor-14442 elementor-2745\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d59990d elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"d59990d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1c0460\" data-id=\"b1c0460\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5db2aa7 elementor-widget elementor-widget-text-editor\" data-id=\"5db2aa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAntes de familiarizarnos con la sem\u00e1ntica y la semi\u00f3tica del COVID19 \u00e9ramos una sociedad cansada. En concreto, seg\u00fan nuestros estudios demosc\u00f3picos, 7 de cada 10 espa\u00f1oles se declaraba cansado o muy cansado. Tengo la sensaci\u00f3n de que en la mal llamada nueva normalidad la sensaci\u00f3n es de agotamiento. En la esfera pol\u00edtica, por un rifirrafe vocinglero y con nulo sentido de Estado. En la econ\u00f3mica, por un miedo cierto a un modelo (turismo y ladrillo) zombi. En lo social, por la certeza de que nos morimos, de que la muerte no es cosa de otros y de que no hay avance tecnol\u00f3gico que cubra las verg\u00fcenzas de una existencia limitada y depredadora para con el planeta. Morimos y destruimos. Y nunca lo hab\u00edamos visto tan claro como ahora.\n\nEn medio de este marem\u00e1gnum hemos recibido un premio por <strong>K\u00f3moda, la vida sin energ\u00eda<\/strong>. No es un premio cualquiera. Es un IPRA GWA, el considerado como \u00d3scar del sector de la comunicaci\u00f3n a nivel global.&nbsp; Presentamos la candidatura hace meses, antes de la pandemia, cuando presentarse a premios era lo normal. Ahora resulta un poco obsceno. Es una prueba m\u00e1s de como la vida sigue pese a arrastrar miles de muertos y miles de llantos an\u00f3nimos y silenciosos.\n\nLa pregunta que nos formulamos entre sombras de reuniones siempre es la misma \u00bfdespu\u00e9s del COVID19 la sociedad ser\u00e1 la misma? No necesito jugar a augur. La respuesta est\u00e1 encima de nosotros, en modo de mascarilla, de distancia f\u00edsica (le llaman social), de trabajo desde casa (le llaman teletrabajo), de negaci\u00f3n de la realidad (le llaman inmunidad de grupo). Quien pregunta est\u00e1 ciego y quien responde que todo volver\u00e1 a ser como antes vive en un mundo paralelo.\n\nY en ese territorio, el que se extiende entre la duda y la negaci\u00f3n, ubico K\u00f3moda. Una reflexi\u00f3n integral e \u00edntegra sobre la fatiga que asola a una sociedad sobrexpuesta a la seguridad tecnol\u00f3gica, a los populismos de recurrencia hist\u00f3rica y al colapso del mercado libre de la sociedad global. Todo suma en una reflexi\u00f3n que indaga sobre la singularidad social, sobre ese peque\u00f1o hecho llamado a convertirse en un cambio de rotaci\u00f3n total. Pasa con el #BlackLivesMatter. Y pasar\u00e1 con tantas otras respuestas no previstas por la agenda del poder y que se siguen cociendo a fuego lento en el seno de una sociedad cansada, muy cansada\u2026 de todo.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Antes de familiarizarnos con la sem\u00e1ntica y la semi\u00f3tica del COVID19 \u00e9ramos una sociedad cansada. En concreto, seg\u00fan nuestros estudios demosc\u00f3picos, 7 de cada 10 espa\u00f1oles se declaraba cansado o muy cansado. Tengo la sensaci\u00f3n de que en la mal llamada nueva normalidad la sensaci\u00f3n es de agotamiento. En la esfera pol\u00edtica, por un rifirrafe [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":11155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[368,370],"tags":[362,544,527],"class_list":["post-14442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-corporate","tag-comunicacion-2","tag-covid-19","tag-sociedad-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Realidad Ink\u00f3moda - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/realidad-inkomoda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Realidad Ink\u00f3moda - Torres y Carrera\" \/>\n<meta property=\"og:description\" content=\"Antes de familiarizarnos con la sem\u00e1ntica y la semi\u00f3tica del COVID19 \u00e9ramos una sociedad cansada. En concreto, seg\u00fan nuestros estudios demosc\u00f3picos, 7 de cada 10 espa\u00f1oles se declaraba cansado o muy cansado. Tengo la sensaci\u00f3n de que en la mal llamada nueva normalidad la sensaci\u00f3n es de agotamiento. 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