{"id":14664,"date":"2020-03-23T09:22:53","date_gmt":"2020-03-23T08:22:53","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=14664"},"modified":"2023-03-22T10:14:49","modified_gmt":"2023-03-22T10:14:49","slug":"por-capitulos","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/por-capitulos\/","title":{"rendered":"Por cap\u00edtulos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14664\" class=\"elementor elementor-14664 elementor-2390\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f10c500 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"f10c500\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0dff59f\" data-id=\"0dff59f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4641777 elementor-widget elementor-widget-text-editor\" data-id=\"4641777\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPor segunda vez en esta crisis creo que se ha desaprovechado una oportunidad \u00fanica de tratar a la sociedad como lo que somos, ciudadanos conscientes que, m\u00e1s que nunca, necesitamos certezas. La comparecencia del presidente del Gobierno para anunciar que lo peor est\u00e1 por llegar, deber\u00eda de haberse acompa\u00f1ado del anuncio de la medida que todos est\u00e1bamos esperando y de la que nos enteramos esa misma ma\u00f1ana por los medios de comunicaci\u00f3n (15 d\u00edas m\u00e1s de confinamiento). Del mismo modo, el anuncio del estado de alarma tendr\u00eda que ir de la mano de la comunicaci\u00f3n de las medidas adoptadas. Es como si hubiesen decidido contarnos la realidad por cap\u00edtulos para que seamos capaces de digerirla.\n\nS\u00e9 que no es el momento de hacer cr\u00edtica pero s\u00ed de reflexionar sobre la importancia de la comunicaci\u00f3n en tiempos de crisis.\u00a0 En momentos excepcionales como \u00e9ste, la forma y el fondo de las acciones comunicativas cobra una\u00a0 gran importancia.\n\nParece evidente que en este caso se ha apostado por la estrategia de la transparencia pero me atrever\u00eda a decir que en realidad lo que tratan de conseguir es una sensaci\u00f3n de transparencia con m\u00faltiples comparecencias informativas y numerosos portavoces, en mi opini\u00f3n excesivos, que no entran a la letra peque\u00f1a de las medidas anunciadas. No pongo en duda que s\u00e9 est\u00e9 haciendo todo lo posible, sino que tal y c\u00f3mo se est\u00e1 contando, se est\u00e1 produciendo saturaci\u00f3n y la saturaci\u00f3n lleva a la desinformaci\u00f3n.\n\nAdem\u00e1s me preocupa que bajo el estado de alarma se est\u00e9n desarrollando pr\u00e1cticas comunicativas poco democr\u00e1ticas como las comparencencias con preguntas filtradas por el propio gobierno que todos hemos aceptado, por estar en una situaci\u00f3n excepcional, pero que nos llevan al control del relato de lo que se est\u00e1 transmitiendo a la sociedad lo que choca frontalmente con la supuesta transparencia.\n\nEl mando \u00fanico, de libro en la gesti\u00f3n de una crisis, deber\u00eda trasladarse tambi\u00e9n al manejo comunicativo de la crisis y adem\u00e1s de ordenar y reducir las comparecencias y portavoces, las intervenciones deber\u00edan de hacerse no s\u00f3lo para relatar el punto en el que estamos sino para poner sobre la mesa c\u00f3mo lo vamos a abordar y responder a las preguntas que en este momento se est\u00e1n haciendo los \u00a0ciudadanos.\n\nEn un momento como \u00e9ste, tan importante es la gesti\u00f3n en s\u00ed misma como el manejo de la percepci\u00f3n de una sociedad asustada y aislada que, m\u00e1s que nunca, necesita informaci\u00f3n veraz.\n\nEmma Cid,\n\nVicepresidenta de Torres y Carrera\n\n<a href=\"https:\/\/twitter.com\/emmacidp\">@emmacidp<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Por segunda vez en esta crisis creo que se ha desaprovechado una oportunidad \u00fanica de tratar a la sociedad como lo que somos, ciudadanos conscientes que, m\u00e1s que nunca, necesitamos certezas. La comparecencia del presidente del Gobierno para anunciar que lo peor est\u00e1 por llegar, deber\u00eda de haberse acompa\u00f1ado del anuncio de la medida que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[368,369],"tags":[362,480,416,412,471,485,486,496,497,498],"class_list":["post-14664","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-communication","tag-comunicacion-2","tag-coronavirus-en","tag-corporativo-2","tag-covid19-2","tag-crisis-en","tag-cuarentena-en","tag-estado-de-alarma-en","tag-gobierno-en","tag-relato-en","tag-transparencia-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por cap\u00edtulos - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/por-capitulos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por cap\u00edtulos - Torres y Carrera\" \/>\n<meta property=\"og:description\" content=\"Por segunda vez en esta crisis creo que se ha desaprovechado una oportunidad \u00fanica de tratar a la sociedad como lo que somos, ciudadanos conscientes que, m\u00e1s que nunca, necesitamos certezas. La comparecencia del presidente del Gobierno para anunciar que lo peor est\u00e1 por llegar, deber\u00eda de haberse acompa\u00f1ado del anuncio de la medida que [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/torresycarrera.com\/en\/por-capitulos\/\" \/>\n<meta property=\"og:site_name\" content=\"Torres y Carrera\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-23T08:22:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-22T10:14:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2020\/03\/emma_2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rosa L\u00f3pez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rosa L\u00f3pez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/por-capitulos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/por-capitulos\\\/\"},\"author\":{\"name\":\"Rosa L\u00f3pez\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#\\\/schema\\\/person\\\/56e74752b130d1b24da49eed58281b7b\"},\"headline\":\"Por cap\u00edtulos\",\"datePublished\":\"2020-03-23T08:22:53+00:00\",\"dateModified\":\"2023-03-22T10:14:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/por-capitulos\\\/\"},\"wordCount\":453,\"publisher\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/por-capitulos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/emma_2-1.jpg\",\"keywords\":[\"comunicaci\u00f3n\",\"coronavirus\",\"corporativo\",\"COVID19\",\"crisis\",\"cuarentena\",\"estado de alarma\",\"gobierno\",\"relato\",\"transparencia\"],\"articleSection\":[\"Blog\",\"Communication\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/por-capitulos\\\/\",\"url\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/por-capitulos\\\/\",\"name\":\"Por cap\u00edtulos - Torres y Carrera\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/por-capitulos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/por-capitulos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/emma_2-1.jpg\",\"datePublished\":\"2020-03-23T08:22:53+00:00\",\"dateModified\":\"2023-03-22T10:14:49+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/por-capitulos\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/torresycarrera.com\\\/en\\\/por-capitulos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/por-capitulos\\\/#primaryimage\",\"url\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/emma_2-1.jpg\",\"contentUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/emma_2-1.jpg\",\"width\":2250,\"height\":1500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/por-capitulos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Por cap\u00edtulos\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#website\",\"url\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/\",\"name\":\"Torres y Carrera\",\"description\":\"Consultora especializada en innovaci\u00f3n social\",\"publisher\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#organization\",\"name\":\"Torres y Carrera\",\"url\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Logo-TorresyCarrera.png\",\"contentUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Logo-TorresyCarrera.png\",\"width\":300,\"height\":130,\"caption\":\"Torres y Carrera\"},\"image\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#\\\/schema\\\/person\\\/56e74752b130d1b24da49eed58281b7b\",\"name\":\"Rosa L\u00f3pez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cd8f85ebf3067237295a0832ab960124b0f87d5d5859b180eedaaa4100562d3c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cd8f85ebf3067237295a0832ab960124b0f87d5d5859b180eedaaa4100562d3c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cd8f85ebf3067237295a0832ab960124b0f87d5d5859b180eedaaa4100562d3c?s=96&d=mm&r=g\",\"caption\":\"Rosa L\u00f3pez\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Por cap\u00edtulos - Torres y Carrera","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/torresycarrera.com\/en\/por-capitulos\/","og_locale":"en_US","og_type":"article","og_title":"Por cap\u00edtulos - Torres y Carrera","og_description":"Por segunda vez en esta crisis creo que se ha desaprovechado una oportunidad \u00fanica de tratar a la sociedad como lo que somos, ciudadanos conscientes que, m\u00e1s que nunca, necesitamos certezas. La comparecencia del presidente del Gobierno para anunciar que lo peor est\u00e1 por llegar, deber\u00eda de haberse acompa\u00f1ado del anuncio de la medida que [&hellip;]","og_url":"https:\/\/torresycarrera.com\/en\/por-capitulos\/","og_site_name":"Torres y Carrera","article_published_time":"2020-03-23T08:22:53+00:00","article_modified_time":"2023-03-22T10:14:49+00:00","og_image":[{"width":2250,"height":1500,"url":"https:\/\/torresycarrera.com\/wp-content\/uploads\/2020\/03\/emma_2-1.jpg","type":"image\/jpeg"}],"author":"Rosa L\u00f3pez","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Rosa L\u00f3pez","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/torresycarrera.com\/en\/por-capitulos\/#article","isPartOf":{"@id":"https:\/\/torresycarrera.com\/en\/por-capitulos\/"},"author":{"name":"Rosa L\u00f3pez","@id":"http:\/\/torresycarrera.com\/en\/#\/schema\/person\/56e74752b130d1b24da49eed58281b7b"},"headline":"Por cap\u00edtulos","datePublished":"2020-03-23T08:22:53+00:00","dateModified":"2023-03-22T10:14:49+00:00","mainEntityOfPage":{"@id":"https:\/\/torresycarrera.com\/en\/por-capitulos\/"},"wordCount":453,"publisher":{"@id":"http:\/\/torresycarrera.com\/en\/#organization"},"image":{"@id":"https:\/\/torresycarrera.com\/en\/por-capitulos\/#primaryimage"},"thumbnailUrl":"https:\/\/torresycarrera.com\/wp-content\/uploads\/2020\/03\/emma_2-1.jpg","keywords":["comunicaci\u00f3n","coronavirus","corporativo","COVID19","crisis","cuarentena","estado de alarma","gobierno","relato","transparencia"],"articleSection":["Blog","Communication"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/torresycarrera.com\/en\/por-capitulos\/","url":"https:\/\/torresycarrera.com\/en\/por-capitulos\/","name":"Por cap\u00edtulos - Torres y Carrera","isPartOf":{"@id":"http:\/\/torresycarrera.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/torresycarrera.com\/en\/por-capitulos\/#primaryimage"},"image":{"@id":"https:\/\/torresycarrera.com\/en\/por-capitulos\/#primaryimage"},"thumbnailUrl":"https:\/\/torresycarrera.com\/wp-content\/uploads\/2020\/03\/emma_2-1.jpg","datePublished":"2020-03-23T08:22:53+00:00","dateModified":"2023-03-22T10:14:49+00:00","breadcrumb":{"@id":"https:\/\/torresycarrera.com\/en\/por-capitulos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/torresycarrera.com\/en\/por-capitulos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/torresycarrera.com\/en\/por-capitulos\/#primaryimage","url":"https:\/\/torresycarrera.com\/wp-content\/uploads\/2020\/03\/emma_2-1.jpg","contentUrl":"https:\/\/torresycarrera.com\/wp-content\/uploads\/2020\/03\/emma_2-1.jpg","width":2250,"height":1500},{"@type":"BreadcrumbList","@id":"https:\/\/torresycarrera.com\/en\/por-capitulos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/torresycarrera.com\/en\/"},{"@type":"ListItem","position":2,"name":"Por cap\u00edtulos"}]},{"@type":"WebSite","@id":"http:\/\/torresycarrera.com\/en\/#website","url":"http:\/\/torresycarrera.com\/en\/","name":"Torres y Carrera","description":"Consultora especializada en innovaci\u00f3n social","publisher":{"@id":"http:\/\/torresycarrera.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/torresycarrera.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/torresycarrera.com\/en\/#organization","name":"Torres y Carrera","url":"http:\/\/torresycarrera.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/torresycarrera.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/torresycarrera.com\/wp-content\/uploads\/2022\/11\/Logo-TorresyCarrera.png","contentUrl":"https:\/\/torresycarrera.com\/wp-content\/uploads\/2022\/11\/Logo-TorresyCarrera.png","width":300,"height":130,"caption":"Torres y Carrera"},"image":{"@id":"http:\/\/torresycarrera.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"http:\/\/torresycarrera.com\/en\/#\/schema\/person\/56e74752b130d1b24da49eed58281b7b","name":"Rosa L\u00f3pez","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/cd8f85ebf3067237295a0832ab960124b0f87d5d5859b180eedaaa4100562d3c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cd8f85ebf3067237295a0832ab960124b0f87d5d5859b180eedaaa4100562d3c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cd8f85ebf3067237295a0832ab960124b0f87d5d5859b180eedaaa4100562d3c?s=96&d=mm&r=g","caption":"Rosa L\u00f3pez"}}]}},"_links":{"self":[{"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/posts\/14664","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/comments?post=14664"}],"version-history":[{"count":7,"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/posts\/14664\/revisions"}],"predecessor-version":[{"id":14674,"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/posts\/14664\/revisions\/14674"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/media\/11166"}],"wp:attachment":[{"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/media?parent=14664"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/categories?post=14664"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/tags?post=14664"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}