{"id":14691,"date":"2020-03-06T09:38:00","date_gmt":"2020-03-06T08:38:00","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=14691"},"modified":"2023-03-22T09:43:34","modified_gmt":"2023-03-22T09:43:34","slug":"igualdad-en-redes-sociales","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/igualdad-en-redes-sociales\/","title":{"rendered":"Igualdad en redes sociales"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14691\" class=\"elementor elementor-14691 elementor-2361\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30dc1e1d elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"30dc1e1d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7f0fe2c1\" data-id=\"7f0fe2c1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27597000 elementor-widget elementor-widget-text-editor\" data-id=\"27597000\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con motivo de la celebraci\u00f3n del \u201cD\u00eda Internacional de la Mujer\u201d desde Torres y Carrera hemos llevado a cabo un an\u00e1lisis sobre las conversaciones en redes sociales y medios digitales en torno a la mujer y la igualdad.<\/p><p>El estudio, realizado en los meses de enero y febrero de 2020, analiza 12.000 menciones en redes sociales, blogs y medios digitales y refleja que la <strong>brecha salarial es uno de los temas que mayor conversaci\u00f3n genera en el entorno digital<\/strong>. Asimismo, los usuarios sit\u00faan al Gobierno en el foco de la conversaci\u00f3n en redes sociales sobre mujeres e igualdad. Nuestro estudio revela que el presidente del Gobierno, Pedro S\u00e1nchez, y varias de sus ministras, en especial Irene Montero y Carmen Calvo, han sido las m\u00e1s mencionadas por los usuarios de redes sociales. \u00a0Tambi\u00e9n ha tenido protagonismo Isabel D\u00edaz Ayuso, por su viaje a Arabia Saud\u00ed con motivo de la Supercopa de Espa\u00f1a.<\/p><p>La escucha de redes sociales registra <strong>dos importantes picos de actividad<\/strong> en la conversaci\u00f3n en redes sociales. El primero, en torno al 15 de enero, por la dimisi\u00f3n de Alba Gonz\u00e1lez como directora general de Igualdad de Trato y Diversidad \u00c9tnico Racial y la pol\u00e9mica suscitada por la celebraci\u00f3n de la Supercopa de Espa\u00f1a en Arabia Saud\u00ed. El segundo pico de actividad se registr\u00f3 a finales del mes de febrero, momento en el que han visto la luz diversas iniciativas en materia de igualdad con motivo de la cercan\u00eda de la celebraci\u00f3n del 8 de marzo.<\/p><p>Adem\u00e1s, el estudio revela que, del total de usuarios activos en conversaciones relacionadas con mujeres e igualdad, el 57% son hombres frente al 43% de mujeres. \u00a0Entre los hashtags m\u00e1s empleados se encuentran <strong>#8m #Igualdad #feminismo y #ODS<\/strong> (Objetivos de Desarrollo Sostenible).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Con motivo de la celebraci\u00f3n del \u201cD\u00eda Internacional de la Mujer\u201d desde Torres y Carrera hemos llevado a cabo un an\u00e1lisis sobre las conversaciones en redes sociales y medios digitales en torno a la mujer y la igualdad. El estudio, realizado en los meses de enero y febrero de 2020, analiza 12.000 menciones en redes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11107,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[368],"tags":[475,476,362,477,478,479,375,449,364,394],"class_list":["post-14691","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","tag-8m-en","tag-brecha-salarial-en","tag-comunicacion-2","tag-entorno-digital-en","tag-feminismo-en","tag-igualdad-en","tag-marketing-digital-2","tag-mujeres-en","tag-redes-sociales-2","tag-social-media-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Igualdad en redes sociales - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/igualdad-en-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Igualdad en redes sociales - Torres y Carrera\" \/>\n<meta property=\"og:description\" content=\"Con motivo de la celebraci\u00f3n del \u201cD\u00eda Internacional de la Mujer\u201d desde Torres y Carrera hemos llevado a cabo un an\u00e1lisis sobre las conversaciones en redes sociales y medios digitales en torno a la mujer y la igualdad. El estudio, realizado en los meses de enero y febrero de 2020, analiza 12.000 menciones en redes [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/torresycarrera.com\/en\/igualdad-en-redes-sociales\/\" \/>\n<meta property=\"og:site_name\" content=\"Torres y Carrera\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-06T08:38:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-22T09:43:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2020\/03\/igualdad-RRSS.png\" \/>\n\t<meta property=\"og:image:width\" content=\"729\" \/>\n\t<meta property=\"og:image:height\" content=\"484\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rosa L\u00f3pez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rosa L\u00f3pez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/igualdad-en-redes-sociales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/igualdad-en-redes-sociales\\\/\"},\"author\":{\"name\":\"Rosa L\u00f3pez\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#\\\/schema\\\/person\\\/56e74752b130d1b24da49eed58281b7b\"},\"headline\":\"Igualdad en redes sociales\",\"datePublished\":\"2020-03-06T08:38:00+00:00\",\"dateModified\":\"2023-03-22T09:43:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/igualdad-en-redes-sociales\\\/\"},\"wordCount\":308,\"publisher\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/igualdad-en-redes-sociales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2020\\\/03\\\/igualdad-RRSS.png\",\"keywords\":[\"8m\",\"brecha salarial\",\"comunicaci\u00f3n\",\"entorno digital\",\"feminismo\",\"igualdad\",\"marketing digital\",\"mujeres\",\"redes sociales\",\"social media\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/igualdad-en-redes-sociales\\\/\",\"url\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/igualdad-en-redes-sociales\\\/\",\"name\":\"Igualdad en redes sociales - 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