{"id":14696,"date":"2020-03-03T10:37:12","date_gmt":"2020-03-03T10:37:12","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=14696"},"modified":"2023-03-22T09:43:10","modified_gmt":"2023-03-22T09:43:10","slug":"y-ahora-que","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/y-ahora-que\/","title":{"rendered":"\u00bfY ahora qu\u00e9?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14696\" class=\"elementor elementor-14696 elementor-2354\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-795c67fa elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"795c67fa\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6e838f\" data-id=\"6e838f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-582f06d7 elementor-widget elementor-widget-text-editor\" data-id=\"582f06d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Los diarios digitales est\u00e1n apostando casi sin excepci\u00f3n por los muros de pago para poder generar ingresos y garantizar su viabilidad.<\/p><p>Uno de los pioneros, el New York Times ha reducido en los \u00faltimos ocho a\u00f1os en un 75% las noticias gratuitas a las que los usuarios tienen acceso. En Espa\u00f1a, de las grandes cabeceras nacionales, ha sido El Mundo la que ha dado ese paso. Lo hizo coincidiendo con su 30 aniversario, ofreciendo a los usuarios de la edici\u00f3n digital la posibilidad de suscribirse para acceder a un paquete de contenidos de pago, entre ellos, la secci\u00f3n de opini\u00f3n, y a una serie de ventajas. <strong>El Pa\u00eds ha comenzado a cobrar por sus informaciones esta semana.<\/strong><\/p><p>En los planes de El Pa\u00eds y La Vanguardia tambi\u00e9n figura comenzar a cobrar por sus informaciones. En el caso del primero, el paso previo ha sido la instauraci\u00f3n de un mecanismo obligatorio de registro de lectores para acceder a determinados contenidos, pero ya han anunciado que en las pr\u00f3ximas semanas se har\u00e1 totalmente efectivo \u201cpara garantizar su futuro period\u00edstico\u201d.<\/p><p>La prensa regional sin embargo ya est\u00e1 aplicando en Espa\u00f1a modelos directos para cobrar por sus noticias. Vocento y Prensa Ib\u00e9rica incluyen un &#8220;muro de pago&#8221; en muchas de sus cabeceras y La Voz de Galicia ha sido el \u00faltimo de los diarios regionales en apostar por este modelo.<\/p><p>\u00bfC\u00f3mo va a afectar esta situaci\u00f3n a las empresas que s\u00f3lo se sirven de los medios de comunicaci\u00f3n para que sus mensajes lleguen a sus audiencias clave? <strong>Con este nuevo sistema es probable que se encuentren con un \u201cmuro\u201d a la hora de transmitir sus mensajes<\/strong> porque, aunque el medio publique sus informaciones es muy probable que la mayor parte de sus audiencias no llegue a leerlo por ser contenidos a los que solo se puede acceder bajo suscripci\u00f3n.<\/p><p>En este contexto y sin restar importancia a los medios de comunicaci\u00f3n, <strong>es fundamental que las empresas apuesten por el desarrollo de medios propios en los que puedan transmitir de forma directa sus mensajes al exterior<\/strong> y al mismo tiempo refuercen los canales de comunicaci\u00f3n interna con el desarrollo de nuevas herramientas que les permitan llegar de forma directa a sus trabajadores.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Los diarios digitales est\u00e1n apostando casi sin excepci\u00f3n por los muros de pago para poder generar ingresos y garantizar su viabilidad. Uno de los pioneros, el New York Times ha reducido en los \u00faltimos ocho a\u00f1os en un 75% las noticias gratuitas a las que los usuarios tienen acceso. En Espa\u00f1a, de las grandes cabeceras [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":11106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[368,369],"tags":[446,362,473,430,392,374,393,474,472],"class_list":["post-14696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-communication","tag-agencia-en","tag-comunicacion-2","tag-diarios-digitales-en","tag-empresa-2","tag-estrategia-2","tag-marketing-2","tag-medios-de-comunicacion-2","tag-prensa-en","tag-usuarios-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfY ahora qu\u00e9? - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/y-ahora-que\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfY ahora qu\u00e9? - Torres y Carrera\" \/>\n<meta property=\"og:description\" content=\"Los diarios digitales est\u00e1n apostando casi sin excepci\u00f3n por los muros de pago para poder generar ingresos y garantizar su viabilidad. 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