{"id":14701,"date":"2020-02-27T09:32:05","date_gmt":"2020-02-27T08:32:05","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=14701"},"modified":"2023-03-22T09:42:54","modified_gmt":"2023-03-22T09:42:54","slug":"crisis-de-comunicacion","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/crisis-de-comunicacion\/","title":{"rendered":"Crisis de comunicaci\u00f3n"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14701\" class=\"elementor elementor-14701 elementor-2350\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91b5e48 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"91b5e48\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ec568b8\" data-id=\"ec568b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-71a69c9 elementor-widget elementor-widget-text-editor\" data-id=\"71a69c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTodos sabemos que la eclosi\u00f3n de las redes sociales ha multiplicado las posibilidades de sufrir una crisis de comunicaci\u00f3n corporativa. Hoy en d\u00eda los 25 millones de usuarios de redes sociales en Espa\u00f1a tienen la capacidad de generar una crisis de comunicaci\u00f3n desde el sof\u00e1 de su casa. Todas las empresas cometen errores pero, al contrario de lo que suced\u00eda en la d\u00e9cada de los 90, es muy complicado que estas faltas no lleguen a nuestras audiencias en tiempo real ya que lo m\u00e1s probable es que incluso sea la propia sociedad la que denuncie cualquier actitud o comportamiento que considere inadecuado.\n\nEs fundamental monitorizar en tiempo real qu\u00e9 est\u00e1 sucediendo en redes sociales para poder detectar cualquier comentario susceptible de convertirse en una crisis y para tener la capacidad incluso de anticiparnos a sentimientos o climas que se est\u00e9n generando y que puedan afectarnos en el futuro. <strong>La chispa que puede hacer saltar una crisis se produce en segundos y se puede extender y convertirse en un aut\u00e9ntico incendio en minutos.<\/strong>\n\nSin embargo, la velocidad con la que afrontamos nuestro d\u00eda a d\u00eda hace que las crisis de comunicaci\u00f3n sean m\u00e1s vol\u00e1tiles. Los tiempos l\u00edquidos a los que se refer\u00eda el fil\u00f3sofo Zygmunt Bauman lo son a\u00fan m\u00e1s en el universo digital. La inmediatez, la obsesi\u00f3n por el aqu\u00ed y ahora, nos llevan como sociedad a perder inter\u00e9s por el an\u00e1lisis y por el seguimiento de los temas, <strong>no nos interesa seguir hablando de algo que ocurri\u00f3 hace unos d\u00edas porque nos estar\u00edamos perdiendo lo que est\u00e1 pasando ahora.&nbsp; <\/strong>\n\nCuando un tema, por muy relevante que sea, se extiende en el tiempo perdemos inter\u00e9s, nos inmunizamos ante esa informaci\u00f3n y ya no le prestamos atenci\u00f3n. Pero adem\u00e1s la revoluci\u00f3n tecnol\u00f3gica nos proyecta invariablemente al futuro. Como se se\u00f1alaba en el ensayo <a href=\"https:\/\/www.periodistadigital.com\/periodismo\/20190618\/dragones-libro-entender-futuro-noticia-689403892603\/\"><em>En tiempo de Dragones<\/em><\/a>, <strong>vivimos una \u00e9poca en la que la memoria est\u00e1 camino del olvido subyugada por el ma\u00f1ana<\/strong>.\n\nPor tanto, a la hora de enfrentarnos a una posible crisis de comunicaci\u00f3n en redes sociales tenemos que ser conscientes de que resulta mucho m\u00e1s estrat\u00e9gico comenzar a dedicar esfuerzos a evitar que sucedan, a detectar tendencias y climas para, en la medida de lo posible, anticiparnos a su explosi\u00f3n.\n\nEmma Cid\n\nVicepresidenta de Torres y Carrera\n\n<a href=\"https:\/\/twitter.com\/emmacidp\">@emmacidp<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Todos sabemos que la eclosi\u00f3n de las redes sociales ha multiplicado las posibilidades de sufrir una crisis de comunicaci\u00f3n corporativa. Hoy en d\u00eda los 25 millones de usuarios de redes sociales en Espa\u00f1a tienen la capacidad de generar una crisis de comunicaci\u00f3n desde el sof\u00e1 de su casa. Todas las empresas cometen errores pero, al [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[368,370],"tags":[446,362,416,471,376,430,375,364,394,472],"class_list":["post-14701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-corporate","tag-agencia-en","tag-comunicacion-2","tag-corporativo-2","tag-crisis-en","tag-digital-2","tag-empresa-2","tag-marketing-digital-2","tag-redes-sociales-2","tag-social-media-2","tag-usuarios-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Crisis de comunicaci\u00f3n - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/crisis-de-comunicacion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crisis de comunicaci\u00f3n - Torres y Carrera\" \/>\n<meta property=\"og:description\" content=\"Todos sabemos que la eclosi\u00f3n de las redes sociales ha multiplicado las posibilidades de sufrir una crisis de comunicaci\u00f3n corporativa. Hoy en d\u00eda los 25 millones de usuarios de redes sociales en Espa\u00f1a tienen la capacidad de generar una crisis de comunicaci\u00f3n desde el sof\u00e1 de su casa. Todas las empresas cometen errores pero, al [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/torresycarrera.com\/en\/crisis-de-comunicacion\/\" \/>\n<meta property=\"og:site_name\" content=\"Torres y Carrera\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-27T08:32:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-22T09:42:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2020\/02\/crisis-comunicacion.png\" \/>\n\t<meta property=\"og:image:width\" content=\"795\" \/>\n\t<meta property=\"og:image:height\" content=\"536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rosa L\u00f3pez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rosa L\u00f3pez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/crisis-de-comunicacion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/crisis-de-comunicacion\\\/\"},\"author\":{\"name\":\"Rosa L\u00f3pez\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#\\\/schema\\\/person\\\/56e74752b130d1b24da49eed58281b7b\"},\"headline\":\"Crisis de comunicaci\u00f3n\",\"datePublished\":\"2020-02-27T08:32:05+00:00\",\"dateModified\":\"2023-03-22T09:42:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/crisis-de-comunicacion\\\/\"},\"wordCount\":420,\"publisher\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/crisis-de-comunicacion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2020\\\/02\\\/crisis-comunicacion.png\",\"keywords\":[\"agencia\",\"comunicaci\u00f3n\",\"corporativo\",\"crisis\",\"digital\",\"empresa\",\"marketing digital\",\"redes sociales\",\"social media\",\"usuarios\"],\"articleSection\":[\"Blog\",\"Corporate\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/crisis-de-comunicacion\\\/\",\"url\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/crisis-de-comunicacion\\\/\",\"name\":\"Crisis de comunicaci\u00f3n - 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