{"id":14709,"date":"2020-02-26T09:58:09","date_gmt":"2020-02-26T08:58:09","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=14709"},"modified":"2023-03-22T09:42:36","modified_gmt":"2023-03-22T09:42:36","slug":"profecia-de-ceo","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/profecia-de-ceo\/","title":{"rendered":"Profec\u00eda de CEO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14709\" class=\"elementor elementor-14709 elementor-2336\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b44d137 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"7b44d137\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25b51338\" data-id=\"25b51338\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e9741e0 elementor-widget elementor-widget-text-editor\" data-id=\"1e9741e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>La L\u00ednea Maginot es el taller creativo de Torres y Carrera<\/strong><\/li><li><strong>En los dos \u00faltimos a\u00f1os, la primera generaci\u00f3n desarroll\u00f3 el proyecto En Tiempo de Dragones<\/strong><\/li><li><strong>El nuevo trabajo analiza el impacto social, econ\u00f3mico y pol\u00edtico del empresario<\/strong><\/li><\/ul><p>La Profec\u00eda de CEO es el segundo gran proyecto de La L\u00ednea Maginot. La segunda generaci\u00f3n del taller creativo de Torres y Carrera ha seleccionado un tema controvertido en el que aparentemente nadie quiere sacar conclusiones constructivas: el impacto social, econ\u00f3mico y pol\u00edtico del empresario. \u201cParece que la relaci\u00f3n empresario y sociedad debe interpretarse espec\u00edficamente en t\u00e9rminos laborales o de actividad sectorial -indica Xurxo Torres, socio fundador de Torres y Carrera-, pero a nosotros lo que nos interesa es la idiosincrasia del empresario, o lo que es lo mismo: qu\u00e9 lleva a una persona a emprender y c\u00f3mo aborda los numerosos retos a los que nos enfrentamos como individuos y como sociedad\u201d.<\/p><p>El primer trabajo de la L\u00ednea fue publicado en 2019 bajo el t\u00edtulo En Tiempo de Dragones por la editorial Profit. En este proyecto se analizaba la cartograf\u00eda comunicativa de una sociedad marcada por las secuelas de la crisis econ\u00f3mica, la revoluci\u00f3n tecnol\u00f3gica y la globalizaci\u00f3n. La segunda generaci\u00f3n de La L\u00ednea Maginot, aunque focaliza su estudio en un colectivo concreto (los empresarios), cruza este an\u00e1lisis con los distintos vectores que se entrelazan en nuestro mapa social: desde el cambio clim\u00e1tico a los sistemas de educaci\u00f3n y salud, pasando por los nuevos modelos de desarrollo e inversi\u00f3n (startup) o de consumo.<\/p><p>La L\u00ednea Maginot es el taller creativo de Torres y Carrera, consultora de marketing y comunicaci\u00f3n especializada en innovaci\u00f3n social. Esta iniciativa se activ\u00f3 en 2018 con el doble objetivo de explorar nuevos \u00e1mbitos comunicativos y fomentar el talento joven. El taller proporciona una plataforma en la que j\u00f3venes consultores exploran -junto el equipo senior de la compa\u00f1\u00eda- facetas menos visibles del sector de la comunicaci\u00f3n como los nuevos modelos de gesti\u00f3n de contenidos, las nuevas arquitecturas de ventas o el an\u00e1lisis prospectivo de los comportamientos de consumo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La L\u00ednea Maginot es el taller creativo de Torres y Carrera En los dos \u00faltimos a\u00f1os, la primera generaci\u00f3n desarroll\u00f3 el proyecto En Tiempo de Dragones El nuevo trabajo analiza el impacto social, econ\u00f3mico y pol\u00edtico del empresario La Profec\u00eda de CEO es el segundo gran proyecto de La L\u00ednea Maginot. La segunda generaci\u00f3n del [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357],"tags":[362,416,465,430,466,467,433,468,469,470],"class_list":["post-14709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-last-news","tag-comunicacion-2","tag-corporativo-2","tag-creatividad-en","tag-empresa-2","tag-empresario-en","tag-iniciativa-en","tag-innovacion-2","tag-jovenes-en","tag-taller-en","tag-torres-y-carrera-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Profec\u00eda de CEO - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/profecia-de-ceo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Profec\u00eda de CEO - Torres y Carrera\" \/>\n<meta property=\"og:description\" content=\"La L\u00ednea Maginot es el taller creativo de Torres y Carrera En los dos \u00faltimos a\u00f1os, la primera generaci\u00f3n desarroll\u00f3 el proyecto En Tiempo de Dragones El nuevo trabajo analiza el impacto social, econ\u00f3mico y pol\u00edtico del empresario La Profec\u00eda de CEO es el segundo gran proyecto de La L\u00ednea Maginot. 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