{"id":14763,"date":"2020-01-29T12:04:32","date_gmt":"2020-01-29T12:04:32","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=14763"},"modified":"2023-03-22T09:34:08","modified_gmt":"2023-03-22T09:34:08","slug":"lo-que-no-sera-tendencia","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/lo-que-no-sera-tendencia\/","title":{"rendered":"Lo que no ser\u00e1 tendencia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14763\" class=\"elementor elementor-14763 elementor-2257\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7b49f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"a7b49f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50317edb\" data-id=\"50317edb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-297c7573 elementor-widget elementor-widget-text-editor\" data-id=\"297c7573\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Salir con maletas de casa para atraer viajes, entrar en\u00a0casa\u00a0con el pie derecho\u00a0para\u00a0un buen a\u00f1o,\u00a0usar ropa interior\u00a0de\u00a0colores para atraer\u00a0energ\u00edas positivas\u2026 La llegada de un nuevo a\u00f1o es momento ideal para las promesas y los buenos deseos y se convierte en momento perfecto para que todos los <em>gur\u00fas<\/em> saquen \u201csu bola de pensar\u201d y nos ilustren, no solo con sus prop\u00f3sitos de a\u00f1o nuevo, sino con lo que <em>de verdad<\/em> ser\u00e1 tendencia en el a\u00f1o nuevo.<\/p><p>\u00bfCansado de leer posts sobre tendencias de marketing digital en 2020? Yo tambi\u00e9n, la b\u00fasqueda devuelve en Google m\u00e1s de 47 millones de resultados. Cambiando de tercio, te voy a contar lo que no ser\u00e1 tendencia este a\u00f1o 2020. \u00bfMe acompa\u00f1as?<\/p><h5><span style=\"font-size: 16px;\"><strong>El community manager ya no est\u00e1 de moda<\/strong>.<\/span><\/h5><p>No te enfades si trabajas como community manager, soy super fan de tu trabajo, pero tienes que evolucionar conforme el grado de madurez que las redes sociales han alcanzado y las pautas que marcan sus algoritmos. Los consumidores abogan por un uso sostenible\u00a0de las tecnolog\u00edas y las redes sociales, escucha y <a href=\"https:\/\/torresycarrera.com\/social-media\/dime-que-escuchas\/\" target=\"_blank\" rel=\"noopener noreferrer\">pasa a la acci\u00f3n.<\/a><\/p><h5><span style=\"font-size: 16px;\"><strong>Ser <em>mainstream<\/em>, no funciona. <\/strong><\/span><\/h5><p>Publicar mensajes para todos los p\u00fablicos es como matar moscas a ca\u00f1onazos. No intentes hablar para toda tu comunidad, no te van a escuchar. Apoyarte en herramientas como Facebook o Instagram Ads te permitir\u00e1 generar audiencias muy precisas. Piensa que en estas redes existen m\u00e1s de 500 criterios de segmentaci\u00f3n, juega con los intereses espec\u00edficos, segmenta por dispositivo de acceso o por acciones en tu web. \u00a1Pero no te quedes hablando solo! 2020 ser\u00e1 un a\u00f1o hist\u00f3rico, la inversi\u00f3n publicitaria digital superar\u00e1 al 50% de toda la inversi\u00f3n publicitaria global.<\/p><h5><span style=\"font-size: 16px;\">El SEO ha muerto.<\/span><\/h5><p><strong>Los algoritmos se alejan de los principios del SEO <\/strong>y est\u00e1n encumbrando a los sitios con mejor contenido. Ten presente que los usuarios ya no googlean, hablan con sus dispositivos m\u00f3viles. Enf\u00f3cate en tus usuarios y aseg\u00farate de que tus textos contienen frases escalables para los asistentes de voz, as\u00ed lograr\u00e1s audio engagement. Y, hablando de audio, el podcast es uno de los formatos que seguir\u00e1 creciendo en 2020 por su capacidad de llegar a audiencias altamente cualificadas.<\/p><h5><span style=\"font-size: 16px;\"><strong>El tama\u00f1o ya no importa<\/strong>.<\/span><\/h5><p>No elijas influencers con millones de seguidores para tus campa\u00f1as, apuesta por perfiles de nanoinfluencers y microinfluencers para lograr mayor influencia. Y no olvides incluir a los empleados de tu organizaci\u00f3n dentro de tu plan de influenciadores, \u00a1ellos son tu mejor marca personal!<\/p><h5><span style=\"font-size: 16px;\"><strong>No cuentes historietas<\/strong>, habla de verdad.<\/span><\/h5><p>\u00bfQu\u00e9 quieres hacer sentir al p\u00fablico? \u00bfQu\u00e9 emociones quieres provocar? Aseg\u00farate de que transmites valores reales, que est\u00e9n en el ADN de tu marca u organizaci\u00f3n. La sociedad de emiceptores en la que vivimos conf\u00eda m\u00e1s en los prosumidores, nacidos en ecosistemas digitales, que generan contenidos y trasladan sus opiniones a sus esferas personales, que en los prescriptores salidos de grupos de inter\u00e9s. Las expectativas defraudadas y las <a href=\"https:\/\/torresycarrera.com\/comunicacion\/la-comunicacion-de-la-decada\/\" target=\"_blank\" rel=\"noopener noreferrer\"><u>noticias falsas<\/u><\/a> se penalizan en marketing digital m\u00e1s que nunca.<\/p><p>Bueno, vale, al final me he puesto un poco visionaria yo tambi\u00e9n. Y ahora te toca a ti, \u00bfcu\u00e1les son tus \u201cno\u201d tendencias para el nuevo a\u00f1o\u2026? \u00a1Cu\u00e9ntame!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Salir con maletas de casa para atraer viajes, entrar en\u00a0casa\u00a0con el pie derecho\u00a0para\u00a0un buen a\u00f1o,\u00a0usar ropa interior\u00a0de\u00a0colores para atraer\u00a0energ\u00edas positivas\u2026 La llegada de un nuevo a\u00f1o es momento ideal para las promesas y los buenos deseos y se convierte en momento perfecto para que todos los gur\u00fas saquen \u201csu bola de pensar\u201d y nos ilustren, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":11099,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[368,372],"tags":[],"class_list":["post-14763","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2","category-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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