{"id":14832,"date":"2019-09-18T12:06:41","date_gmt":"2019-09-18T10:06:41","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=14832"},"modified":"2023-03-21T16:49:59","modified_gmt":"2023-03-21T16:49:59","slug":"premio-senda","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/premio-senda\/","title":{"rendered":"Premio SENDA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14832\" class=\"elementor elementor-14832 elementor-7372\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3142165 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"3142165\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0ffb738\" data-id=\"0ffb738\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5496a16 elementor-widget elementor-widget-text-editor\" data-id=\"5496a16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLa campa\u00f1a \u201cTus huesos. Ma\u00f1ana y siempre\u201d, desarrollada por Torres y Carrera, ha sido galardonada con el premio <em>SENDA Salud y Bienestar <\/em>que concede anualmente el Grupo SENDA. La campa\u00f1a, que busca concienciar sobre la osteoporosis y su consecuencia m\u00e1s grave: la fractura, est\u00e1 promovida por la <a href=\"https:\/\/fhoemo.com\/\">Fundaci\u00f3n Hispana de Osteoporosis y Enfermedades Metab\u00f3licas \u00d3seas (FHOEMO)<\/a> junto con la Sociedad Espa\u00f1ola de Investigaci\u00f3n \u00d3sea y Metabolismo Mineral (SEIOMM) y la asociaci\u00f3n de pacientes AECOSAR (Asociaci\u00f3n Espa\u00f1ola con la Osteoporosis y la Artrosis), con la colaboraci\u00f3n de la farmac\u00e9utica biotecnol\u00f3gica Amgen y la biofarmac\u00e9utica UCB.\n\nPara la difusi\u00f3n de los mensajes de concienciaci\u00f3n sobre esta enfermedad silenciosa, se puso en marcha el cortometraje <a href=\"https:\/\/www.youtube.com\/watch?v=N3wY3Q7JoSU\">\u201cMa\u00f1ana y siempre\u201d<\/a> protagonizado por <strong>Concha Velasco<\/strong>, Kira Mir\u00f3, Fran Perea, Irene Soler, Adriana Torrebejano y la peque\u00f1a Paula Apolonio, y dirigido por el hijo de la actriz vallisoletana, <strong>Manuel M. Velasco<\/strong>. De esta manera, la pel\u00edcula narra la historia de mujeres fuertes que hacen frente a la osteoporosis.\n\nEsta campa\u00f1a ha buscado mostrar y sensibilizar sobre la verdadera cara de la osteoporosis y las tr\u00e1gicas consecuencias que pueden derivarse de las fracturas por fragilidad \u00f3sea, ya que hasta el 20% de las personas que sufren una fractura de cadera fallece al a\u00f1o. As\u00ed, el cortometraje ha puesto cara a la enfermedad a trav\u00e9s de una experiencia personal e intimista desde todos los puntos de vista, pero fundamentalmente desde el de las propias afectadas. Todo ello contado con los ojos inocentes de una ni\u00f1a a la que la enfermedad le toca muy de lejos por su edad, pero muy de cerca desde el lado sentimental, pues la sufre una de las personas a las que m\u00e1s quiere: su abuela.\n\nEl Dr. Santiago Palacios, presidente de FHOEMO, comenta: <em>\u201crecibir un reconocimiento de estas caracter\u00edsticas es un orgullo para todas las personas que hemos estado involucradas en este proyecto. Desde el principio la campa\u00f1a se gest\u00f3 como una buena plataforma que daba voz a una enfermedad silenciosa que afecta a m\u00e1s personas de las que creemos\u201d. <\/em>\n<h6><strong>La osteoporosis, un problema de salud p\u00fablica<\/strong><\/h6>\nLa osteoporosis es una enfermedad que afecta a m\u00e1s de 200 millones de personas en todo el mundo. Es una epidemia mundial en mujeres postmenop\u00e1usicas que causa m\u00e1s de 8,9 millones de fracturas al a\u00f1o en todo el mundo, es decir, una fractura cada tres segundos.\n\nEn Espa\u00f1a, cerca de tres millones de personas sufren osteoporosis, la mayor parte de las cuales son mujeres. De hecho, cuatro de cada cinco personas con fractura osteopor\u00f3tica son mujeres. Se estima que una de cada tres mujeres y uno de cada cinco hombres mayores de 50 a\u00f1os sufrir\u00e1 una fractura por osteoporosis en su vida.\n\nAproximadamente, el 20% de pacientes fallece despu\u00e9s de una fractura de cadera, la mayor\u00eda durante el primer a\u00f1o. A pesar de todo ello, la osteoporosis es una de las enfermedades m\u00e1s infradiagnosticadas y menos tratadas: el 80% de las personas que han sufrido, al menos, una fractura por fragilidad no est\u00e1 diagnosticado ni tratado,\n\nEl cortometraje completo se puede ver en la p\u00e1gina web de FHOEMO (<a href=\"http:\/\/www.fhoemo.com\">www.fhoemo.com<\/a>).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a \u201cTus huesos. Ma\u00f1ana y siempre\u201d, desarrollada por Torres y Carrera, ha sido galardonada con el premio SENDA Salud y Bienestar que concede anualmente el Grupo SENDA. La campa\u00f1a, que busca concienciar sobre la osteoporosis y su consecuencia m\u00e1s grave: la fractura, est\u00e1 promovida por la Fundaci\u00f3n Hispana de Osteoporosis y Enfermedades Metab\u00f3licas \u00d3seas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11136,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357],"tags":[],"class_list":["post-14832","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-last-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Premio SENDA - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/premio-senda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Premio SENDA - Torres y Carrera\" \/>\n<meta property=\"og:description\" content=\"La campa\u00f1a \u201cTus huesos. Ma\u00f1ana y siempre\u201d, desarrollada por Torres y Carrera, ha sido galardonada con el premio SENDA Salud y Bienestar que concede anualmente el Grupo SENDA. La campa\u00f1a, que busca concienciar sobre la osteoporosis y su consecuencia m\u00e1s grave: la fractura, est\u00e1 promovida por la Fundaci\u00f3n Hispana de Osteoporosis y Enfermedades Metab\u00f3licas \u00d3seas [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/torresycarrera.com\/en\/premio-senda\/\" \/>\n<meta property=\"og:site_name\" content=\"Torres y Carrera\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-18T10:06:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-21T16:49:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2019\/09\/premios-senda.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rosa L\u00f3pez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rosa L\u00f3pez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/premio-senda\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/premio-senda\\\/\"},\"author\":{\"name\":\"Rosa L\u00f3pez\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#\\\/schema\\\/person\\\/56e74752b130d1b24da49eed58281b7b\"},\"headline\":\"Premio SENDA\",\"datePublished\":\"2019-09-18T10:06:41+00:00\",\"dateModified\":\"2023-03-21T16:49:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/premio-senda\\\/\"},\"wordCount\":552,\"publisher\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/premio-senda\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2019\\\/09\\\/premios-senda.jpg\",\"articleSection\":[\"Last news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/premio-senda\\\/\",\"url\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/premio-senda\\\/\",\"name\":\"Premio SENDA - 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