{"id":14848,"date":"2019-02-13T12:07:14","date_gmt":"2019-02-13T11:07:14","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=14848"},"modified":"2023-03-21T16:53:27","modified_gmt":"2023-03-21T16:53:27","slug":"nueva-directora-digital","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/nueva-directora-digital\/","title":{"rendered":"Nueva Directora Digital"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14848\" class=\"elementor elementor-14848 elementor-7374\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62b3b54 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"62b3b54\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e112b4d\" data-id=\"e112b4d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3ad1c6 elementor-widget elementor-widget-text-editor\" data-id=\"b3ad1c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLaura V\u00e1zquez se suma a nuestro equipo como directora del \u00e1rea de Marketing Digital. Laura cuenta con m\u00e1s de doce a\u00f1os de experiencia en la conceptualizaci\u00f3n y desarrollo de estrategias de comunicaci\u00f3n y marketing globales y est\u00e1 especializada en marketing online orientado a la generaci\u00f3n de influencia social y engagement.\n\nAntes de su incorporaci\u00f3n al departamento de marketing digital de Torres y Carrera, Laura V\u00e1zquez trabaj\u00f3 en agencias como la multinacional&nbsp;Havas, donde ejerci\u00f3 como Head of Social Media y PR Digital, en la agencia&nbsp;Best, donde trabaj\u00f3 como Consultora Senior de Comunicaci\u00f3n y Social Media y en la agencia&nbsp;Roi Scroll, donde desarroll\u00f3 su labor profesional como Chief Marketing Officer y Directora de Servicios al Cliente.\n\nAdem\u00e1s, es profesora en varias universidades y Escuelas de Negocio, como la Universidad Complutense, la Universidad de Santiago de Compostela, INESDI, ICEMD o la Escuela Internacional de Marketing, miembro de la Asociaci\u00f3n Executivas de Galicia y DIRCOM y ponente habitual en foros de comunicaci\u00f3n y marketing digital.\n\nLaura V\u00e1zquez es licenciada en Publicidad y Relaciones P\u00fablicas, fue galardonada con un doble premio extraordinario fin de carrera de la Xunta de Galicia y la Universidad de Vigo, y curs\u00f3 en la Universidad de Barcelona un postgrado en Search y Social Media Marketing.\n\n<strong>Estrategia de mercado<\/strong>\n\nLa apuesta por el \u00e1rea de Marketing Digital representa un ejemplo claro de la estrategia de mercado que seguimos en Torres y Carrera. \u201c<em>La consultor\u00eda tradicional, basada en relacionar esferas de poder con grupos de inter\u00e9s, est\u00e1 dando paso a un ejercicio comunicativo transversal en el que la sociedad y los ciudadanos son el eje motriz de cualquier campa\u00f1a. Una parte fundamental de la imagen de marca se construye a trav\u00e9s de la interacci\u00f3n directa con la sociedad en los ecosistemas digitales<\/em>\u201d explica Emma Cid, vicepresidenta de la compa\u00f1\u00eda.\n\nPara Cid, este nuevo escenario demanda la integraci\u00f3n de factores como los c\u00f3digos audiovisuales, el dise\u00f1o transmedia o el marketing digital. \u201c<em>En Laura hemos encontrado un perfil que a\u00fana conocimiento y experiencia en la gesti\u00f3n de proyectos integrales, sumamente interesante para nuestra compa\u00f1\u00eda<\/em>\u201d.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Laura V\u00e1zquez se suma a nuestro equipo como directora del \u00e1rea de Marketing Digital. Laura cuenta con m\u00e1s de doce a\u00f1os de experiencia en la conceptualizaci\u00f3n y desarrollo de estrategias de comunicaci\u00f3n y marketing globales y est\u00e1 especializada en marketing online orientado a la generaci\u00f3n de influencia social y engagement. Antes de su incorporaci\u00f3n al [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357],"tags":[],"class_list":["post-14848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-last-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nueva Directora Digital - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/nueva-directora-digital\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nueva Directora Digital - Torres y Carrera\" \/>\n<meta property=\"og:description\" content=\"Laura V\u00e1zquez se suma a nuestro equipo como directora del \u00e1rea de Marketing Digital. 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