{"id":17324,"date":"2023-08-24T11:47:29","date_gmt":"2023-08-24T09:47:29","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=17324"},"modified":"2023-08-25T09:19:40","modified_gmt":"2023-08-25T07:19:40","slug":"la-realidad-estimulada","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/la-realidad-estimulada\/","title":{"rendered":"La realidad estimulada"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17324\" class=\"elementor elementor-17324 elementor-17312\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1f5b1f elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"f1f5b1f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac20852\" data-id=\"ac20852\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f6a6325 elementor-widget elementor-widget-text-editor\" data-id=\"f6a6325\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uno de los grandes retos para la comunicaci\u00f3n institucional es sin lugar a dudas la agenda digital. No solamente desde la perspectiva de la escucha que hoy en un gran porcentaje de los casos sigue siendo incipiente, cuantitativa y carente de interpretaciones basadas en metodolog\u00edas probadas o al menos en principios sicosociales o culturales que permitan inferir conductas, h\u00e1bitos o aporten insights para la estrategia de comunicaci\u00f3n, sino tambi\u00e9n en la creaci\u00f3n y gesti\u00f3n de contenidos para las diferentes plataformas que atienden a los p\u00fablicos de una marca, un candidato pol\u00edtico o un gobernante.<\/p><p style=\"font-weight: 400;\">A partir de la pandemia, los cambios en la visualizaci\u00f3n y conexi\u00f3n con los contenidos digitales y tradicionales han tenido un giro inesperado.<\/p><p style=\"font-weight: 400;\">Hoy plataformas con X (antes Twitter), Threads, TikTok e Instagram est\u00e1n privilegiando contenidos cada vez m\u00e1s cercanos a la parte pulsiva de las audiencias y menos al lado racional.<\/p><p style=\"font-weight: 400;\">Pareciera que los usuarios buscan eludir la realidad viendo contenidos que les hagan re\u00edr, excitarse o satisfacer elementos subyacentes en sus psiques o producir contenidos cuyo objetivo \u00fanico es generar tantos seguidores, \u201cme gusta\u201d o interacciones como sea posible.<\/p><p style=\"font-weight: 400;\">Los comunicadores nos vemos cada vez m\u00e1s en complicadas encrucijadas creativas que \u201ctraduzcan\u201d el mensaje que se necesita comunicar en micro-experiencias que estimulen a la audiencia m\u00e1s que convenzan. El concepto de la \u201cexperiencia\u201d audiovisual con un mensaje subyacente constituye cada vez m\u00e1s el m\u00edtico Santo Grial de la nueva comunicaci\u00f3n digital.<\/p><p style=\"font-weight: 400;\">Conquistar a la audiencia supone hoy comprender la afinidad del receptor con la credibilidad del emisor y la naturaleza estimulante del mensaje, m\u00e1s que el contenido racional del mensaje mismo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Uno de los grandes retos para la comunicaci\u00f3n institucional es sin lugar a dudas la agenda digital. No solamente desde la perspectiva de la escucha que hoy en un gran porcentaje de los casos sigue siendo incipiente, cuantitativa y carente de interpretaciones basadas en metodolog\u00edas probadas o al menos en principios sicosociales o culturales que [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":17316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[368],"tags":[],"class_list":["post-17324","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La realidad estimulada - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/la-realidad-estimulada\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La realidad estimulada - Torres y Carrera\" \/>\n<meta property=\"og:description\" content=\"Uno de los grandes retos para la comunicaci\u00f3n institucional es sin lugar a dudas la agenda digital. No solamente desde la perspectiva de la escucha que hoy en un gran porcentaje de los casos sigue siendo incipiente, cuantitativa y carente de interpretaciones basadas en metodolog\u00edas probadas o al menos en principios sicosociales o culturales que [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/torresycarrera.com\/en\/la-realidad-estimulada\/\" \/>\n<meta property=\"og:site_name\" content=\"Torres y Carrera\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-24T09:47:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-25T07:19:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/08\/realidad-estimulada-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Oscar Kaufmann\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Oscar Kaufmann\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/la-realidad-estimulada\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/la-realidad-estimulada\\\/\"},\"author\":{\"name\":\"Oscar Kaufmann\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#\\\/schema\\\/person\\\/211c59bd2d355024a19d5bd32b37e264\"},\"headline\":\"La realidad estimulada\",\"datePublished\":\"2023-08-24T09:47:29+00:00\",\"dateModified\":\"2023-08-25T07:19:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/la-realidad-estimulada\\\/\"},\"wordCount\":290,\"publisher\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/la-realidad-estimulada\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/realidad-estimulada-1.jpg\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/la-realidad-estimulada\\\/\",\"url\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/la-realidad-estimulada\\\/\",\"name\":\"La realidad estimulada - Torres y Carrera\",\"isPartOf\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/la-realidad-estimulada\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/la-realidad-estimulada\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/realidad-estimulada-1.jpg\",\"datePublished\":\"2023-08-24T09:47:29+00:00\",\"dateModified\":\"2023-08-25T07:19:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/la-realidad-estimulada\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/torresycarrera.com\\\/en\\\/la-realidad-estimulada\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/la-realidad-estimulada\\\/#primaryimage\",\"url\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/realidad-estimulada-1.jpg\",\"contentUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/realidad-estimulada-1.jpg\",\"width\":2250,\"height\":1500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/la-realidad-estimulada\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La realidad estimulada\"}]},{\"@type\":\"WebSite\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#website\",\"url\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/\",\"name\":\"Torres y Carrera\",\"description\":\"Consultora especializada en innovaci\u00f3n social\",\"publisher\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#organization\",\"name\":\"Torres y Carrera\",\"url\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Logo-TorresyCarrera.png\",\"contentUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/Logo-TorresyCarrera.png\",\"width\":300,\"height\":130,\"caption\":\"Torres y Carrera\"},\"image\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#\\\/schema\\\/person\\\/211c59bd2d355024a19d5bd32b37e264\",\"name\":\"Oscar Kaufmann\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/67c99d0d83a028b0030fcaac2b5c9880bd73f3c6195e1cbc14fa0a95978a78a8?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/67c99d0d83a028b0030fcaac2b5c9880bd73f3c6195e1cbc14fa0a95978a78a8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/67c99d0d83a028b0030fcaac2b5c9880bd73f3c6195e1cbc14fa0a95978a78a8?s=96&d=mm&r=g\",\"caption\":\"Oscar Kaufmann\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La realidad estimulada - Torres y Carrera","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/torresycarrera.com\/en\/la-realidad-estimulada\/","og_locale":"en_US","og_type":"article","og_title":"La realidad estimulada - Torres y Carrera","og_description":"Uno de los grandes retos para la comunicaci\u00f3n institucional es sin lugar a dudas la agenda digital. No solamente desde la perspectiva de la escucha que hoy en un gran porcentaje de los casos sigue siendo incipiente, cuantitativa y carente de interpretaciones basadas en metodolog\u00edas probadas o al menos en principios sicosociales o culturales que [&hellip;]","og_url":"https:\/\/torresycarrera.com\/en\/la-realidad-estimulada\/","og_site_name":"Torres y Carrera","article_published_time":"2023-08-24T09:47:29+00:00","article_modified_time":"2023-08-25T07:19:40+00:00","og_image":[{"width":2250,"height":1500,"url":"https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/08\/realidad-estimulada-1.jpg","type":"image\/jpeg"}],"author":"Oscar Kaufmann","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Oscar Kaufmann","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/torresycarrera.com\/en\/la-realidad-estimulada\/#article","isPartOf":{"@id":"https:\/\/torresycarrera.com\/en\/la-realidad-estimulada\/"},"author":{"name":"Oscar Kaufmann","@id":"http:\/\/torresycarrera.com\/en\/#\/schema\/person\/211c59bd2d355024a19d5bd32b37e264"},"headline":"La realidad estimulada","datePublished":"2023-08-24T09:47:29+00:00","dateModified":"2023-08-25T07:19:40+00:00","mainEntityOfPage":{"@id":"https:\/\/torresycarrera.com\/en\/la-realidad-estimulada\/"},"wordCount":290,"publisher":{"@id":"http:\/\/torresycarrera.com\/en\/#organization"},"image":{"@id":"https:\/\/torresycarrera.com\/en\/la-realidad-estimulada\/#primaryimage"},"thumbnailUrl":"https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/08\/realidad-estimulada-1.jpg","articleSection":["Blog"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/torresycarrera.com\/en\/la-realidad-estimulada\/","url":"https:\/\/torresycarrera.com\/en\/la-realidad-estimulada\/","name":"La realidad estimulada - Torres y Carrera","isPartOf":{"@id":"http:\/\/torresycarrera.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/torresycarrera.com\/en\/la-realidad-estimulada\/#primaryimage"},"image":{"@id":"https:\/\/torresycarrera.com\/en\/la-realidad-estimulada\/#primaryimage"},"thumbnailUrl":"https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/08\/realidad-estimulada-1.jpg","datePublished":"2023-08-24T09:47:29+00:00","dateModified":"2023-08-25T07:19:40+00:00","breadcrumb":{"@id":"https:\/\/torresycarrera.com\/en\/la-realidad-estimulada\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/torresycarrera.com\/en\/la-realidad-estimulada\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/torresycarrera.com\/en\/la-realidad-estimulada\/#primaryimage","url":"https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/08\/realidad-estimulada-1.jpg","contentUrl":"https:\/\/torresycarrera.com\/wp-content\/uploads\/2023\/08\/realidad-estimulada-1.jpg","width":2250,"height":1500},{"@type":"BreadcrumbList","@id":"https:\/\/torresycarrera.com\/en\/la-realidad-estimulada\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/torresycarrera.com\/en\/"},{"@type":"ListItem","position":2,"name":"La realidad estimulada"}]},{"@type":"WebSite","@id":"http:\/\/torresycarrera.com\/en\/#website","url":"http:\/\/torresycarrera.com\/en\/","name":"Torres y Carrera","description":"Consultora especializada en innovaci\u00f3n social","publisher":{"@id":"http:\/\/torresycarrera.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/torresycarrera.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"http:\/\/torresycarrera.com\/en\/#organization","name":"Torres y Carrera","url":"http:\/\/torresycarrera.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/torresycarrera.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/torresycarrera.com\/wp-content\/uploads\/2022\/11\/Logo-TorresyCarrera.png","contentUrl":"https:\/\/torresycarrera.com\/wp-content\/uploads\/2022\/11\/Logo-TorresyCarrera.png","width":300,"height":130,"caption":"Torres y Carrera"},"image":{"@id":"http:\/\/torresycarrera.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"http:\/\/torresycarrera.com\/en\/#\/schema\/person\/211c59bd2d355024a19d5bd32b37e264","name":"Oscar Kaufmann","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/67c99d0d83a028b0030fcaac2b5c9880bd73f3c6195e1cbc14fa0a95978a78a8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/67c99d0d83a028b0030fcaac2b5c9880bd73f3c6195e1cbc14fa0a95978a78a8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/67c99d0d83a028b0030fcaac2b5c9880bd73f3c6195e1cbc14fa0a95978a78a8?s=96&d=mm&r=g","caption":"Oscar Kaufmann"}}]}},"_links":{"self":[{"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/posts\/17324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/comments?post=17324"}],"version-history":[{"count":4,"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/posts\/17324\/revisions"}],"predecessor-version":[{"id":17328,"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/posts\/17324\/revisions\/17328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/media\/17316"}],"wp:attachment":[{"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/media?parent=17324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/categories?post=17324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/torresycarrera.com\/en\/wp-json\/wp\/v2\/tags?post=17324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}