{"id":17806,"date":"2023-09-22T15:21:43","date_gmt":"2023-09-22T13:21:43","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=17806"},"modified":"2024-02-07T10:25:25","modified_gmt":"2024-02-07T09:25:25","slug":"un-mundo-de-mentira","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/un-mundo-de-mentira\/","title":{"rendered":"Un mundo de mentira"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17806\" class=\"elementor elementor-17806 elementor-17428\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe146f7 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"fe146f7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-694ac0c\" data-id=\"694ac0c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e04b1d elementor-widget elementor-widget-text-editor\" data-id=\"5e04b1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Xurxo Torres, director general de T&amp;C, acaba de presentar <strong>&#8220;Un mundo de mentira&#8221;<\/strong>\u00a0(Editorial Gesti\u00f3n 2000), en el que analiza los<strong> c\u00f3digos ocultos de la comunicaci\u00f3n y su impacto en nuestra sociedad<\/strong>, desde su punto de vista como periodista y consultor de comunicaci\u00f3n, y en el que revela c\u00f3mo nos hemos vuelto una sociedad tonta, cansada y mentirosa.<\/p><p>La obra invita a reflexionar sobre <strong>el poder de las <em>fake news<\/em> o bulos<\/strong> y nos muestra su influencia en la democracia o en eventos actuales como las elecciones o la guerra de Ucrania. Xurxo, tras d\u00e9cadas analizando los <strong>procesos comunicativos<\/strong> desde diferentes perspectivas y su repercusi\u00f3n en la evoluci\u00f3n de la sociedad, ofrece en este libro un an\u00e1lisis certero que permitir\u00e1 al lector entender c\u00f3mo y por qu\u00e9 nos hemos convertido en lo que somos.<\/p><p>&#8220;Un mundo de mentira&#8221; nos sumerge en un entorno tan impactante como desconocido, en el que se muestran las claves para detectar nuestras propias mentiras y las de otros, al tiempo que se analizan las variables que explican <strong>la evoluci\u00f3n y alcance de los bulos en redes sociales y medios de comunicaci\u00f3n<\/strong>.<\/p><p>Se trata de un texto con un triple objetivo: despertar el <strong>pensamiento cr\u00edtico<\/strong> o al menos, la lectura cr\u00edtica, as\u00ed como reclamar al Estado m\u00e1s <strong>herramientas que refuercen la democracia<\/strong> y exigir a las empresas tecnol\u00f3gicas un <strong>mayor control<\/strong> de perfiles falsos, l\u00edmites a la reproducci\u00f3n de mensajes masivos y m\u00e1s inversi\u00f3n en personal que filtre y contraste.<\/p><h6>&#8220;Un mundo de mentira&#8221; formula preguntas como \u00bfpor qu\u00e9 somos una sociedad tan mentirosa? o \u00bfqu\u00e9 tipo de liderazgo se puede construir desde la posverdad?<\/h6><p>\u201dNunca antes hemos estamos m\u00e1s conectados y a la vez tan solos. La conectividad no es necesariamente sin\u00f3nimo de conexi\u00f3n\u201d. Esta es una de las diferentes paradojas que se abordan. \u00a0\u201cSe ha favorecido la multiplicaci\u00f3n de canales, pero tambi\u00e9n ha tenido un reverso que ha propiciado el aislamiento, una <strong>soledad urbana<\/strong>. Nos hemos alejado del contacto interpersonal y hemos perdido empat\u00eda. Queremos regodearnos en aquellas ideas que nos placen o en aquellos perfiles que coinciden con nuestra manera de ver el mundo, lo que provoca una p\u00e9rdida de perspectiva y matices\u201d, destac\u00f3 Xurxo durante la presentaci\u00f3n. \u00a0\u00a0\u00a0<\/p><p>\u201cEn los \u00faltimos a\u00f1os se ha acelerado tanto el flujo de informaci\u00f3n como el de desinformaci\u00f3n. Tenemos acceso a mucha informaci\u00f3n, en algunos casos correcta, pero en otros no. Las noticias falsas no son casuales: su objetivo es enga\u00f1ar, generar desinformaci\u00f3n y manipular la opini\u00f3n p\u00fablica. Pero \u00bfc\u00f3mo hemos llegado a esta situaci\u00f3n? y \u00bfhasta qu\u00e9 punto estamos dispuestos a mentirnos a nosotros mismos? La confusi\u00f3n que acompa\u00f1a a la <strong>revoluci\u00f3n tecnol\u00f3gica<\/strong>, la <strong>globalizaci\u00f3n<\/strong> y las <strong>redes sociales<\/strong>, la fatiga que se produce como consecuencia del <strong>estr\u00e9s<\/strong> de una sociedad cada vez m\u00e1s desequilibrada o la falta de esperanza en el futuro son factores que, sumados, nos conducen a la necesidad de creer en algo, en lo que sea, aunque no siempre sea cierto\u201d, explic\u00f3.<\/p><h6>El papel de los medios de comunicaci\u00f3n<\/h6><p>La obra tambi\u00e9n analiza el papel de los <strong>medios de comunicaci\u00f3n<\/strong> en la propagaci\u00f3n de las campa\u00f1as de desinformaci\u00f3n. \u201cLos medios empezaron a partir del a\u00f1o 2000 a volverse locos con las ediciones digitales. Apenas hab\u00edan llegado a dar con un modelo de negocio y llegaron las redes sociales. El problema de todo es que los medios han perdido criterio muchas veces, v\u00edctimas de la inmediatez que obligan las redes. Antes eran centros de reflexi\u00f3n y ahora prima m\u00e1s el clic. Y esta inmediatez puede jugar en nuestra contra. Tienen que evitar perder su esencia, porque si no se pueden convertir en sicarios de las redes\u201d, afirm\u00f3 Torres.<\/p><p>Para Crist\u00f3bal Fern\u00e1ndez, Vicedecano de Comunicaci\u00f3n y Relaciones Institucionales de la Facultad de Ciencias de la Informaci\u00f3n de la Universidad Complutense de Madrid -instituci\u00f3n que ha participado en las diferentes investigaciones realizadas en este \u00e1mbito-, que acompa\u00f1\u00f3 a Xurxo en la presentaci\u00f3n del libro, \u201c<strong>la mentira ha estado presente durante toda la historia de la humanidad<\/strong>, pero en la actualidad circula con mucha m\u00e1s facilidad y rapidez que nunca. Las noticias falsas generan sorpresa mientras que las verdaderas se mueven entre la previsibilidad y la tristeza. Se ha observado en diversos estudios que los individuos en ocasiones ignoran los hechos porque no se adaptan a lo que ya piensan. La verdad no siempre importa\u201d, concluy\u00f3 Fern\u00e1ndez.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":17430,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357],"tags":[],"class_list":["post-17806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-last-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un mundo de mentira - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/un-mundo-de-mentira\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un mundo de mentira - 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