{"id":17812,"date":"2023-11-14T12:24:20","date_gmt":"2023-11-14T11:24:20","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=17812"},"modified":"2024-02-07T10:34:57","modified_gmt":"2024-02-07T09:34:57","slug":"european-excellence-awards","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/european-excellence-awards\/","title":{"rendered":"European Excellence Awards"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17812\" class=\"elementor elementor-17812 elementor-17624\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8235844 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"8235844\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d2aa07\" data-id=\"8d2aa07\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a421cbf elementor-widget elementor-widget-text-editor\" data-id=\"a421cbf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nuestra campa\u00f1a <strong><a href=\"https:\/\/torresycarrera.com\/al-norte-por-la-verdad\/\">\u201cAl norte por la verdad\u201d <\/a><\/strong>es finalista de los <span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.excellence-awards.com\/shortlist\/\">European Excellence Awards 2023<\/a><\/strong><\/span> en la categor\u00eda de <strong>Responsabilidad Social Corporativa<\/strong>. Se trata de un trabajo de compromiso corporativo e investigaci\u00f3n en torno al <strong>impacto de la mentira<\/strong> en el inicio y desarrollo de la guerra de Ucrania.<\/p><p>Esta campa\u00f1a 360\u00ba combina <strong>escuchas digitales<\/strong> en ocho pa\u00edses de la UE (adem\u00e1s de Rusia y Ucrania) con<strong> an\u00e1lisis demosc\u00f3picos<\/strong> realizados por Eurostat en esos mismos territorios y con <strong>entrevistas con pensadores europeos<\/strong> afines y cr\u00edticos con la invasi\u00f3n rusa. Adem\u00e1s, en paralelo, un equipo de T&amp;C realiz\u00f3 un viaje a la frontera de Medyka, en Polonia, para <strong>pulsar la realidad de los desplazados por la guerra y activar ayuda humanitaria sobre el terreno<\/strong>.<\/p><p>As\u00ed, las conclusiones de esa primera fase de trabajo sirvieron para implicar a la <a href=\"https:\/\/www.ucm.es\/\">Universidad Complutense de Madrid<\/a> en un <strong>estudio de clima<\/strong> entre la comunidad universitaria. En dicho estudio se analiza el peligro que representa la post verdad y el negacionismo para la reputaci\u00f3n de la Academia y los hechos contrastados sobre evidencias cient\u00edficas. El conjunto del proyecto se present\u00f3 en junio de 2022 en la oficina del Parlamento Europeo en Madrid.<\/p><p>&#8220;Al Norte por la Verdad&#8221; tambi\u00e9n es finalista en la categor\u00eda Responsabilidad Corporativa de los premios de la <strong><a href=\"https:\/\/www.ipra.org\/\">Asociaci\u00f3n Internacional de Relaciones P\u00fablicas<\/a> (IPRA), Golden World Awards 2023.<\/strong> Y obtiene una Menci\u00f3n de Honor en los premios <strong>ESG 2023 de la plataforma americana <a href=\"https:\/\/torresycarrera.com\/social-impact-awards-reconocimiento-tyc\/\">PR News<\/a><\/strong> de este a\u00f1o.<\/p><h6><strong>Sobre los European Excellence Awards<\/strong><\/h6><p>La campa\u00f1a \u201cAl norte por la verdad\u201d es nuestro cuarto trabajo finalista en los European Excellence Awards. Previamente fueron reconocidas las campa\u00f1as <strong>\u201cMonte es vida\u201d, \u201cNo me paro\u201d <\/strong>y <strong><a href=\"https:\/\/torresycarrera.com\/komoda-el-documental\/\">\u201cK\u00f3moda, la vida sin energ\u00eda\u201d<\/a><\/strong>. Seg\u00fan los organizadores de los European Excellence Awards, cuya ceremonia 2023 se celebrar\u00e1 en Berl\u00edn el 8 de diciembre, estos galardones combinan la dimensi\u00f3n internacional de la comunicaci\u00f3n en la era digital con una creatividad e innovaci\u00f3n excepcionales en las Relaciones P\u00fablicas.<\/p><p><strong>La selecci\u00f3n como finalista en 2023 de los European Excellence Awards nos sit\u00faa como una de las firmas espa\u00f1olas de comunicaci\u00f3n m\u00e1s premiadas internacionalmente<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":17649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357],"tags":[],"class_list":["post-17812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-last-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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