{"id":19496,"date":"2024-06-17T14:24:53","date_gmt":"2024-06-17T12:24:53","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=19496"},"modified":"2024-12-10T09:39:18","modified_gmt":"2024-12-10T08:39:18","slug":"finalistas-ipra-2024","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/finalistas-ipra-2024\/","title":{"rendered":"Finalistas IPRA 2024"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19496\" class=\"elementor elementor-19496 elementor-18449\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7374272 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"7374272\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97459ef\" data-id=\"97459ef\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b09cb0 elementor-widget elementor-widget-text-editor\" data-id=\"4b09cb0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nuestra campa\u00f1a <b>&#8220;Silencio, se piensa&#8221; <\/b>ha sido nominada a los <b>IPRA GWA 2024 <\/b>en dos categor\u00edas:<b> comunicaci\u00f3n corporativa<\/b> y<b> compromiso con la comunidad. <\/b>Estas nominaciones nos convierten en finalistas, por quinto a\u00f1o consecutivo, del premio m\u00e1s prestigioso de nuestro sector a nivel global.<\/p><p>\u201cSilencio, se piensa\u201d inici\u00f3 su andadura hace justo un a\u00f1o con el apagado online de T&amp;C. Un gesto encaminado a reivindicar la importancia de la desconexi\u00f3n digital, la recuperaci\u00f3n de los momentos de pausa y los mejores lugares cotidianos para activar la reflexi\u00f3n. Durante seis semanas nuestra p\u00e1gina web, nuestras redes sociales y los <span style=\"color: var(--qode-main-color);\">blogs T&amp;C pasaron a fundido en negro. La campa\u00f1a culmin\u00f3 con la reactivaci\u00f3n del entorno digital, semanas despu\u00e9s, coincidiendo con el lanzamiento de \u201cUn mundo de mentira\u201d, el \u00faltimo libro de nuestro director general, Xurxo Torres.<\/span><\/p><p>As\u00ed, como indica nuestra presidenta y socia fundadora de T&amp;C, Paula Carrera: \u201cla campa\u00f1a fue planteada en tres fases: la del apagado digital, que funcion\u00f3 como un redoble de tambores para captar la atenci\u00f3n, la del fin del teaser, cuando desvelamos el libro de Xurxo y la del <em>on the road<\/em>, cuando nos dedicamos a difundir por toda Espa\u00f1a la necesidad de reactivar el Pensamiento Cr\u00edtico\u201d.<\/p><h6>Finalistas de los IPRA GWA en ediciones anteriores<\/h6><p>El actual ciclo ganador de T&amp;C en los IPRA GWA se inici\u00f3 en 2020, cuando este certamen premi\u00f3 nuestra campa\u00f1a: <span style=\"text-decoration: underline;\">&#8220;<a href=\"https:\/\/torresycarrera.com\/komoda-el-documental\/\"><strong>K\u00f3moda, el documental&#8221;.<\/strong><\/a><\/span> Sigui\u00f3 en 2021 con el <span style=\"text-decoration: underline;\">&#8220;<a href=\"https:\/\/torresycarrera.com\/mas-del-70-de-la-sociedad-considera-que-las-redes-sociales-mienten\/\"><strong>Proyecto Culebras&#8221;<\/strong><\/a><\/span> y en 2022 con<span style=\"text-decoration: underline;\"> &#8220;<a href=\"https:\/\/torresycarrera.com\/el-esperpento\/\"><strong>El Esperpento: realidad deformada&#8221;<\/strong><\/a><\/span>.<\/p><p>En 2023, fuimos finalistas con <a href=\"https:\/\/torresycarrera.com\/al-norte-por-la-verdad\/\"><strong>\u201cAl norte por la verdad\u201d<\/strong><\/a>, pero finalmente la campa\u00f1a no se hizo con el premio. \u201cSer finalista tiene un m\u00e9rito enorme. Hablamos de los \u00fanicos premios de comunicaci\u00f3n que son realmente globales y que cuentan con una configuraci\u00f3n de jurado ejemplar. Si se gana ser\u00e1 fant\u00e1stico, pero llegar hasta aqu\u00ed por quinto a\u00f1o consecutivo ya es motivo de celebraci\u00f3n\u201d concluye Paula Carrera.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nuestra campa\u00f1a &#8220;Silencio, se piensa&#8221; ha sido nominada a los IPRA GWA 2024 en dos categor\u00edas: comunicaci\u00f3n corporativa y compromiso con la comunidad. Estas nominaciones nos convierten en finalistas, por quinto a\u00f1o consecutivo, del premio m\u00e1s prestigioso de nuestro sector a nivel global. \u201cSilencio, se piensa\u201d inici\u00f3 su andadura hace justo un a\u00f1o con el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18451,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357],"tags":[],"class_list":["post-19496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-last-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Finalistas IPRA 2024 - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/finalistas-ipra-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finalistas IPRA 2024 - Torres y Carrera\" \/>\n<meta property=\"og:description\" content=\"Nuestra campa\u00f1a &#8220;Silencio, se piensa&#8221; ha sido nominada a los IPRA GWA 2024 en dos categor\u00edas: comunicaci\u00f3n corporativa y compromiso con la comunidad. 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