{"id":19501,"date":"2024-06-25T10:30:00","date_gmt":"2024-06-25T08:30:00","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=19501"},"modified":"2024-12-10T09:42:29","modified_gmt":"2024-12-10T08:42:29","slug":"estrategia-multicanal","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/estrategia-multicanal\/","title":{"rendered":"Estrategia Multicanal"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19501\" class=\"elementor elementor-19501 elementor-18589\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-737c39e elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"737c39e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6185c81\" data-id=\"6185c81\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfbdbef elementor-widget elementor-widget-text-editor\" data-id=\"dfbdbef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nuestra compa\u00f1era Marta Serrano, ha sido nombrada nueva<strong> directora de Estrategia Multicanal<\/strong>, un nombramiento con el que reforzamos nuestra apuesta por <strong>consolidar nuestra posici\u00f3n en el mercado<\/strong> y <strong>ampliar nuestro alcance en diversos sectores<\/strong>.<\/p><p>Marta trabajar\u00e1 en coordinaci\u00f3n con otras \u00e1reas T&amp;C como <strong>Medios<\/strong>, <strong>Marketing Digital<\/strong> y <strong>Relaciones Institucionales<\/strong>, encarg\u00e1ndose de la prospecci\u00f3n en toda nuestra cadena de valor. Adem\u00e1s, compaginar\u00e1 sus nuevas responsabilidades con sus funciones actuales como directora de cuentas en el <strong>\u00e1rea de Salud<\/strong>.<\/p><p>Licenciada en Ciencias de la Informaci\u00f3n y T\u00e9cnica en Comunicaci\u00f3n Integral por la <a href=\"https:\/\/www.ufv.es\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Universidad Francisco de Vitoria<\/span><\/a><span style=\"text-decoration: underline;\">,<\/span> Marta cuenta con una extensa trayectoria profesional. Comenz\u00f3 su carrera en medios de comunicaci\u00f3n como <strong>Onda Cero, Antena 3 y el grupo Unidad Editorial<\/strong>, y m\u00e1s tarde pas\u00f3 al mundo de la consultor\u00eda y fundar su propia agencia de comunicaci\u00f3n.<\/p><p>Con 15 a\u00f1os de experiencia en el sector Salud, ha trabajado para importantes clientes como <strong>Johnson &amp; Johnson, Cantabria Labs, Heel y Alliance Healthcare<\/strong>. Tambi\u00e9n ha desarrollado estrategias de comunicaci\u00f3n para asociaciones de pacientes y sociedades cient\u00edficas, adem\u00e1s de colaborar con sectores como infraestructuras, gastronom\u00eda y lifestyle.<\/p><p>En este sentido, nuestra presidenta, Paula Carrera, destac\u00f3 as\u00ed la importancia de este nombramiento: <em>\u201cLa amplia experiencia y profundo conocimiento de Marta en el sector Salud, as\u00ed como su capacidad para desenvolverse en diversos \u00e1mbitos de la comunicaci\u00f3n dentro de otros sectores, ser\u00e1n claves para potenciar nuestra estrategia multicanal.\u201d<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nuestra compa\u00f1era Marta Serrano, ha sido nombrada nueva directora de Estrategia Multicanal, un nombramiento con el que reforzamos nuestra apuesta por consolidar nuestra posici\u00f3n en el mercado y ampliar nuestro alcance en diversos sectores. Marta trabajar\u00e1 en coordinaci\u00f3n con otras \u00e1reas T&amp;C como Medios, Marketing Digital y Relaciones Institucionales, encarg\u00e1ndose de la prospecci\u00f3n en toda [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":18595,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357],"tags":[],"class_list":["post-19501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-last-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrategia Multicanal - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/estrategia-multicanal\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategia Multicanal - Torres y Carrera\" \/>\n<meta property=\"og:description\" content=\"Nuestra compa\u00f1era Marta Serrano, ha sido nombrada nueva directora de Estrategia Multicanal, un nombramiento con el que reforzamos nuestra apuesta por consolidar nuestra posici\u00f3n en el mercado y ampliar nuestro alcance en diversos sectores. Marta trabajar\u00e1 en coordinaci\u00f3n con otras \u00e1reas T&amp;C como Medios, Marketing Digital y Relaciones Institucionales, encarg\u00e1ndose de la prospecci\u00f3n en toda [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/torresycarrera.com\/en\/estrategia-multicanal\/\" \/>\n<meta property=\"og:site_name\" content=\"Torres y Carrera\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-25T08:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-10T08:42:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2024\/06\/Marta-Serrano.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Rosa L\u00f3pez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rosa L\u00f3pez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/estrategia-multicanal\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/estrategia-multicanal\\\/\"},\"author\":{\"name\":\"Rosa L\u00f3pez\",\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#\\\/schema\\\/person\\\/56e74752b130d1b24da49eed58281b7b\"},\"headline\":\"Estrategia Multicanal\",\"datePublished\":\"2024-06-25T08:30:00+00:00\",\"dateModified\":\"2024-12-10T08:42:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/estrategia-multicanal\\\/\"},\"wordCount\":253,\"publisher\":{\"@id\":\"http:\\\/\\\/torresycarrera.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/estrategia-multicanal\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/torresycarrera.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/Marta-Serrano.png\",\"articleSection\":[\"Last news\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/estrategia-multicanal\\\/\",\"url\":\"https:\\\/\\\/torresycarrera.com\\\/en\\\/estrategia-multicanal\\\/\",\"name\":\"Estrategia Multicanal - 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