{"id":19575,"date":"2024-10-08T13:56:54","date_gmt":"2024-10-08T11:56:54","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=19575"},"modified":"2024-12-10T09:55:39","modified_gmt":"2024-12-10T08:55:39","slug":"realidad-o-campana","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/realidad-o-campana\/","title":{"rendered":"\u00bfRealidad o\u00a0campa\u00f1a?\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19575\" class=\"elementor elementor-19575 elementor-19221\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b03663b elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"b03663b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1011102\" data-id=\"1011102\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-51605aa elementor-widget elementor-widget-text-editor\" data-id=\"51605aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">En ocasiones, <strong>distinguir realidad de ficci\u00f3n puede resultar complicado<\/strong>. Recientemente, la influencer Abril Cols fue blanco de numerosas cr\u00edticas por parte de seguidores y otros usuarios de redes sociales, tras publicar un video en TikTok se\u00f1alando el verano de 2024 como el peor de su vida: este verano <em>solo <\/em>hab\u00eda viajado a Andorra, Ibiza y Par\u00eds, habiendo echado en falta visitar Bali, donde s\u00ed estuvo el a\u00f1o pasado.\u00a0 Ella respondi\u00f3 a las cr\u00edticas con un nuevo video, dando a conocer que <strong>todo hab\u00eda sido parte de una campa\u00f1a publicitaria<\/strong>, con la que daba a conocer una plataforma que ofrece planes de viaje exclusivos.\u00a0<\/p><p style=\"font-weight: 400;\">\u00a0<\/p><p style=\"font-weight: 400;\">\u00bfC\u00f3mo medimos el \u00e9xito de esta acci\u00f3n? Muchos medios recogieron el desenlace, se\u00f1alando que el video de Cols formaba parte de una <strong>elaborada estrategia de marketing<\/strong> de la plataforma de viajes para generar ruido. Sin embargo, otros tantos medios apenas comentaron la pol\u00e9mica, centr\u00e1ndose en las \u201cincendiarias\u201d declaraciones de la influencer.<\/p><p style=\"font-weight: 400;\">\u00a0<\/p><p style=\"font-weight: 400;\">Es decir, m\u00e1s all\u00e1 de los resultados inmediatos en t\u00e9rminos de alcance o engagement, existe un riesgo, m\u00e1s o menos elevado, de que el mensaje original quede sepultado, y que lo \u00fanico que recuerde la audiencia sea el &#8220;enga\u00f1o&#8221;. En un contexto de amplia difusi\u00f3n de fake news, donde ser una <em>marca<\/em> clara y confiable (y por marca podr\u00edamos sustituir <em>influencer, periodista<\/em> o<em> compa\u00f1\u00eda<\/em>), arriesgarse a perder la credibilidad puede tener consecuencias a largo o incluso corto-medio plazo.<\/p><p style=\"font-weight: 400;\">\u00a0<\/p><p style=\"font-weight: 400;\">\u00bfMerece la pena realmente arriesgar tu credibilidad como creador de contenido por una campa\u00f1a que luego resulte en un \u00e9xito para la marca? \u00bfEs posible que este tipo de estrategias da\u00f1en m\u00e1s que lo que aportan?<\/p><p style=\"font-weight: 400;\">Resulta dif\u00edcil responder a estas preguntas, aunque s\u00ed que puede afirmarse que, <strong>en la era de la comunicaci\u00f3n digital, la transparencia resulta, m\u00e1s que nunca, clave para ganarse la confianza de espectadores, lectores y usuarios<\/strong>.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>En ocasiones, distinguir realidad de ficci\u00f3n puede resultar complicado. Recientemente, la influencer Abril Cols fue blanco de numerosas cr\u00edticas por parte de seguidores y otros usuarios de redes sociales, tras publicar un video en TikTok se\u00f1alando el verano de 2024 como el peor de su vida: este verano solo hab\u00eda viajado a Andorra, Ibiza y [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":19227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[368],"tags":[],"class_list":["post-19575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfRealidad o\u00a0campa\u00f1a?\u00a0 - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/realidad-o-campana\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfRealidad o\u00a0campa\u00f1a?\u00a0 - Torres y Carrera\" \/>\n<meta property=\"og:description\" content=\"En ocasiones, distinguir realidad de ficci\u00f3n puede resultar complicado. 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