{"id":19967,"date":"2025-02-19T12:30:07","date_gmt":"2025-02-19T11:30:07","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=19967"},"modified":"2025-02-20T10:33:24","modified_gmt":"2025-02-20T09:33:24","slug":"la-negacion-como-esperanza","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/la-negacion-como-esperanza\/","title":{"rendered":"La negaci\u00f3n como esperanza"},"content":{"rendered":"\t\t
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Redacci\u00f3n period\u00edstica. Modulo 1. Las frases nunca pueden empezar con un NO.<\/strong> O\u00eddo cocina: NO. NO. NO. No una sino tres veces. Es el t\u00edtulo de la revista NO corporativa de T&C que elabor\u00f3 el equipo m\u00e1s junior de la compa\u00f1\u00eda para compartirla con toda la plantilla en el encuentro de diciembre 2024. \u00bfPor qu\u00e9 el NO? Para llamar la atenci\u00f3n. Bueno, s\u00ed. Todas estas iniciativas tienen un poco de postureo. Pero, como siempre en T&C, el iceberg apenas asoma en el mar. La reivindicaci\u00f3n del NO arranca de la proliferaci\u00f3n del S\u00cd social en el que aparentemente estamos instalados. Es el sector de la comunicaci\u00f3n y m\u00e1s en particular las relaciones p\u00fablicas y el marketing no son una excepci\u00f3n. M\u00e1s bien lo contrario. En una sociedad donde la notoriedad gana a la reputaci\u00f3n toca, tal vez, replantearse seg\u00fan que cosas. Ejemplos: NO a las fake news. NO a la falta de discernimiento y rigor. NO a la injusticia social. NO.NO.NO deja de ser postureo cuando te sumerges en ella. En ella hay verdad. Hay rigor. Hay empat\u00eda. Hemos hecho una oda a la esperanza desde la negaci\u00f3n.<\/strong> Y, para qu\u00e9 disimularlo, estamos muy contentos con el resultado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDescarga la Revista NO, NO, NO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Redacci\u00f3n period\u00edstica. Modulo 1. Las frases nunca pueden empezar con un NO. O\u00eddo cocina: NO. NO. NO. No una sino tres veces. Es el t\u00edtulo de la revista NO corporativa de T&C que elabor\u00f3 el equipo m\u00e1s junior de la compa\u00f1\u00eda para compartirla con toda la plantilla en el encuentro de diciembre 2024. \u00bfPor qu\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":19944,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357],"tags":[],"class_list":["post-19967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-last-news"],"yoast_head":"\nLa negaci\u00f3n como esperanza - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/la-negacion-como-esperanza\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La negaci\u00f3n como esperanza - Torres y Carrera\" \/>\n<meta property=\"og:description\" content=\"Redacci\u00f3n period\u00edstica. Modulo 1. Las frases nunca pueden empezar con un NO. O\u00eddo cocina: NO. NO. NO. No una sino tres veces. 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