{"id":20560,"date":"2025-02-26T15:09:27","date_gmt":"2025-02-26T14:09:27","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=20560"},"modified":"2025-06-11T16:07:37","modified_gmt":"2025-06-11T14:07:37","slug":"mario-seoane-chief-digital-data-officer","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/mario-seoane-chief-digital-data-officer\/","title":{"rendered":"Mario Seoane, Chief Digital &amp; Data Officer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">En Torres y Carrera damos la bienvenida a Mario Seoane como <strong>Chief Digital &amp; Data Officer<\/strong>, en el marco de nuestra estrategia de crecimiento en el \u00e1mbito del <strong>negocio digital<\/strong> y el <strong>business intelligence<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Mario Seoane<\/strong> (Bilbao, 1981) es licenciado en Publicidad y RRPP por la Universit\u00e9 Bordeaux Montaigne y Licenciado en Investigaci\u00f3n y T\u00e9cnicas de Marketing por la UPV-EHU. Tambi\u00e9n cuenta con dos Masters, uno de Marketing y Direcci\u00f3n Comercial (UPV-EHU) y otro de Big Data y Business Intelligence (ENEB). Su incorporaci\u00f3n a Torres y Carrera se produce en el marco de nuestro<strong> plan de negocio 2025-2030<\/strong> en el que nos enfocamos en dos l\u00edneas de trabajo estrat\u00e9gico: por un lado, optimizar nuestra <strong>transformaci\u00f3n digital <\/strong>y por otro, potenciar nuestra capacidad en el desarrollo del <strong>business intelligence<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con m\u00e1s de 15 a\u00f1os de experiencia, Mario aplica el business intelligence, la<strong> automatizaci\u00f3n de marketing<\/strong> y la <strong>gesti\u00f3n del dato <\/strong>para construir estrategias data driven marketing con las que puede inferir estad\u00edsticamente tendencias de mercado para maximizar los esfuerzos de venta. Mario Seoane procede de la Fundaci\u00f3n CESEFOR dedicada a la investigaci\u00f3n de las estrategias bioecon\u00f3micas y de econom\u00eda circular susceptibles de ser empleadas en la cadena de valor del sector forestal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Los objetivos que Mario pretende alcanzar en T&amp;C, como Chief Digital &amp; Data Officer, los resume de la siguiente manera: \u201cMi intenci\u00f3n es <strong>impulsar estrategias de comunicaci\u00f3n de marca <\/strong>y fomentar una cultura de mejora continua a trav\u00e9s de la utilizaci\u00f3n de datos para la toma de decisiones estrat\u00e9gicas\u201d.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nuestra directora general, B\u00e1rbara Navarro ratifica esta declaraci\u00f3n de intenciones y ampl\u00eda la argumentaci\u00f3n: \u201cMario amplifica nuestro foco empresarial y profesional al incorporar una visi\u00f3n del mercado basada en el resultado. Estoy convencida de que este enfoque redundar\u00e1 en beneficio de nuestros clientes y, por supuesto, tambi\u00e9n en nuestra cuenta de explotaci\u00f3n en el marco del plan 2025-2030\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En Torres y Carrera damos la bienvenida a Mario Seoane como Chief Digital &amp; Data Officer, en el marco de nuestra estrategia de crecimiento en el \u00e1mbito del negocio digital y el business intelligence. Mario Seoane (Bilbao, 1981) es licenciado en Publicidad y RRPP por la Universit\u00e9 Bordeaux Montaigne y Licenciado en Investigaci\u00f3n y T\u00e9cnicas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":20000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357],"tags":[],"class_list":["post-20560","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-last-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mario Seoane, Chief Digital &amp; Data Officer - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/mario-seoane-chief-digital-data-officer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mario Seoane, Chief Digital &amp; Data Officer - Torres y Carrera\" \/>\n<meta property=\"og:description\" content=\"En Torres y Carrera damos la bienvenida a Mario Seoane como Chief Digital &amp; Data Officer, en el marco de nuestra estrategia de crecimiento en el \u00e1mbito del negocio digital y el business intelligence. 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