{"id":24244,"date":"2025-06-12T15:02:48","date_gmt":"2025-06-12T13:02:48","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=24244"},"modified":"2026-11-12T10:30:52","modified_gmt":"2026-11-12T09:30:52","slug":"doble-finalistas-en-los-ipra","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/doble-finalistas-en-los-ipra\/","title":{"rendered":"Doble finalistas en los IPRA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24244\" class=\"elementor elementor-24244 elementor-20607\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9655ec elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"c9655ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66d129f\" data-id=\"66d129f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf27e75 elementor-widget elementor-widget-text-editor\" data-id=\"bf27e75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Estamos de enhorabuena. Volvemos a estar entre los finalistas de los\u00a0<b>IPRA Golden World Awards\u00a0<\/b>y esta vez por partida doble. International Public Relations Association ha seleccionado dos campa\u00f1as de Torres y Carrera en los GWA 2025 cuyos ganadores se dar\u00e1n a conocer durante el pr\u00f3ximo mes. Competimos en las categor\u00edas de\u00a0<i>Healthcare<\/i>\u00a0y\u00a0<i>Fake News<\/i>\u00a0con las campa\u00f1as \u201cEl coraz\u00f3n no se cura por arte de magia\u201d y \u201cK\u00f3moda News\u201d. Son proyectos que combinan creatividad, compromiso social y rigor profesional.<\/p><p>\u00a0<\/p><p>En el \u00e1mbito de la salud, la campa\u00f1a\u00a0<b>\u201cEl coraz\u00f3n no se cura por arte de magia\u201d<\/b>, desarrollada junto a la biotecnol\u00f3gica Amgen, utiliza el ilusionismo como herramienta para sensibilizar sobre la prevenci\u00f3n secundaria tras un infarto. Protagonizada por Fernando Garc\u00eda, paciente y mago profesional, la acci\u00f3n transforma un mensaje m\u00e9dico complejo en una experiencia emocional con impacto real.<\/p><p>\u00a0<\/p><p>En la categor\u00eda dedicada a la lucha contra la desinformaci\u00f3n,\u00a0<span style=\"text-decoration: underline;\"><a href=\"https:\/\/komoda.es\" target=\"_blank\" rel=\"noopener\"><b>K\u00f3moda News<\/b><\/a><\/span>, la plataforma de divulgaci\u00f3n cient\u00edfica impulsada por Torres y Carrera, destaca por su labor en la difusi\u00f3n de contenidos rigurosos y accesibles en salud, nutrici\u00f3n y estilos de vida. Su comit\u00e9 editorial especializado y su enfoque divulgativo la han consolidado como un espacio de referencia frente a las\u00a0<i>fake news<\/i>.<\/p><p>\u00a0<\/p><p>Estos reconocimientos refuerzan el compromiso de T&amp;C con la excelencia \u00a1Enhorabuena a todos!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":39,"featured_media":20609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357],"tags":[],"class_list":["post-24244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-last-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Doble finalistas en los IPRA - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/doble-finalistas-en-los-ipra\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Doble finalistas en los IPRA - Torres y Carrera\" \/>\n<meta property=\"og:url\" content=\"https:\/\/torresycarrera.com\/en\/doble-finalistas-en-los-ipra\/\" \/>\n<meta property=\"og:site_name\" content=\"Torres y Carrera\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-12T13:02:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-12T09:30:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2025\/06\/equipo-IPRA25.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Torres &amp; 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