{"id":24254,"date":"2026-10-02T10:31:53","date_gmt":"2026-10-02T08:31:53","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=24254"},"modified":"2026-11-12T10:46:47","modified_gmt":"2026-11-12T09:46:47","slug":"dia-del-cine-espanol-con-el-icaa","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/dia-del-cine-espanol-con-el-icaa\/","title":{"rendered":"D\u00eda del Cine Espa\u00f1ol con el ICAA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24254\" class=\"elementor elementor-24254 elementor-24078\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76d8cf1 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"76d8cf1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da6e854\" data-id=\"da6e854\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25688c5 elementor-widget elementor-widget-text-editor\" data-id=\"25688c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-weight: 400;\">Hay proyectos que, por su naturaleza, plantean un reto especial. Trabajar para la cultura es uno de ellos. Y hacerlo para el cine, probablemente, todav\u00eda m\u00e1s. Desde el pasado mes de julio estamos trabajando para el <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.cultura.gob.es\/cultura\/areas\/cine\/inicio.html\" target=\"_blank\" rel=\"noopener\"><strong>Instituto de la Cinematograf\u00eda y las Artes Audiovisuales (ICAA)<\/strong><\/a><\/span>, organismo dependiente del <strong>Ministerio de Cultura <\/strong>responsable de las pol\u00edticas p\u00fablicas de apoyo a la cinematograf\u00eda y al sector audiovisual.<\/p><p style=\"font-weight: 400;\">Ganamos la licitaci\u00f3n p\u00fablica que nos convierte en su agencia de dise\u00f1o gr\u00e1fico durante los dos pr\u00f3ximos a\u00f1os y nos estrenamos con la imagen del <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.cultura.gob.es\/eu\/actualidad\/2026\/09\/260920-presentacion-dia-cine-espanol-2026.html\"><strong>D\u00eda del Cine Espa\u00f1ol 2026<\/strong><\/a><\/span> que se celebra el 6 de octubre. La propuesta visual trabaja sobre la diversidad de miradas y sobre la capacidad del cine para reunir en un mismo espacio a personas, generaciones y realidades diferentes. Una creatividad concebida para trasladarse a distintos formatos y acompa\u00f1ar una celebraci\u00f3n que quiere acercar el cine espa\u00f1ol cada vez a m\u00e1s p\u00fablicos y territorios.<\/p><p style=\"font-weight: 400;\">Han sido meses de mucho trabajo con el equipo del ICAA. Se trata de un proyecto que nuestro departamento de Arte y Creatividad asume con responsabilidad, pero tambi\u00e9n con una especial ilusi\u00f3n. Un proyecto que nos acerca a\u00fan m\u00e1s a un territorio que forma parte de nuestra manera de entender la creatividad: la cultura.<\/p><p style=\"font-weight: 400;\">Porque dise\u00f1ar para la cultura significa trabajar sobre algo que ya pertenece a todos. Sobre referencias, im\u00e1genes y c\u00f3digos que forman parte de nuestra memoria colectiva. La creatividad, en este contexto, no consiste \u00fanicamente en construir una imagen atractiva. Exige comprender aquello que se est\u00e1 contando, encontrar una mirada propia y ser capaces de hacerlo relevante para p\u00fablicos muy diferentes. Y el cine es quiz\u00e1 uno de los mejores ejemplos.<\/p><p style=\"font-weight: 400;\"><strong>\u00a0<\/strong><\/p><h5 style=\"font-weight: 400;\">El cine como territorio creativo<\/h5><p style=\"font-weight: 400;\">El cine construye imaginarios. Nos permite reconocernos, descubrir otras realidades y conservar historias que explican qui\u00e9nes somos y c\u00f3mo hemos cambiado. Nuestro trabajo junto al ICAA parte precisamente de ah\u00ed, buscar lenguajes visuales contempor\u00e1neos capaces de dialogar con el cine espa\u00f1ol sin recurrir necesariamente a sus c\u00f3digos m\u00e1s evidentes. Un equilibrio entre reconocimiento y sorpresa, entre instituci\u00f3n y creatividad, entre la historia del cine y las nuevas formas de consumir y relacionarnos con la cultura.<\/p><p style=\"font-weight: 400;\">\u00abTrabajar para una instituci\u00f3n como el ICAA implica entender que cada decisi\u00f3n gr\u00e1fica tiene una responsabilidad a\u00f1adida. No estamos construyendo \u00fanicamente una campa\u00f1a o una pieza visual: estamos trabajando con algo que pertenece a nuestro patrimonio cultural. Y precisamente ah\u00ed est\u00e1 lo m\u00e1s interesante del reto: encontrar una mirada contempor\u00e1nea respetando todo lo que hay detr\u00e1s\u00bb, explica Bel\u00e9n Rodr\u00edguez, directora de Arte de Torres y Carrera.<\/p><p style=\"font-weight: 400;\">Para Rosa L\u00f3pez, dise\u00f1adora del departamento de Arte y Creatividad, \u00abel cine es un territorio maravilloso para trabajar desde el dise\u00f1o porque est\u00e1 lleno de referencias, de lenguajes y de posibilidades. Poder acercarnos a \u00e9l desde nuestro trabajo y contribuir a la forma en la que se comunica y llega a nuevos p\u00fablicos es un proyecto que nos hace especial ilusi\u00f3n\u00bb.<\/p><p style=\"font-weight: 400;\">En Torres y Carrera entendemos el dise\u00f1o como un ejercicio en el que fondo y forma deben avanzar juntos. En cultura, esa relaci\u00f3n adquiere todav\u00eda m\u00e1s sentido.<\/p><p style=\"font-weight: 400;\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":39,"featured_media":24081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357],"tags":[],"class_list":["post-24254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-last-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>D\u00eda del Cine Espa\u00f1ol con el ICAA - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/dia-del-cine-espanol-con-el-icaa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00eda del Cine Espa\u00f1ol con el ICAA - Torres y Carrera\" \/>\n<meta property=\"og:url\" content=\"https:\/\/torresycarrera.com\/en\/dia-del-cine-espanol-con-el-icaa\/\" \/>\n<meta property=\"og:site_name\" content=\"Torres y Carrera\" \/>\n<meta property=\"article:published_time\" content=\"2026-10-02T08:31:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-12T09:46:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2026\/10\/DCE-ICAA.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Torres &amp; 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