{"id":24269,"date":"2026-06-12T09:28:02","date_gmt":"2026-06-12T07:28:02","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=24269"},"modified":"2026-11-12T10:56:22","modified_gmt":"2026-11-12T09:56:22","slug":"beland-doble-finalista-en-los-ipra-2026","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/beland-doble-finalista-en-los-ipra-2026\/","title":{"rendered":"Beland doble finalista en los IPRA 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24269\" class=\"elementor elementor-24269 elementor-23067\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b0ddad1 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"b0ddad1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cda606\" data-id=\"3cda606\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-05db372 elementor-widget elementor-widget-text-editor\" data-id=\"05db372\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nuestra campa\u00f1a \u201c<strong>Beland, una palabra para cambiar el mundo<\/strong>\u201d es doble finalista en los Golden World Awards for Excellence 2026 de <a href=\"https:\/\/www.ipra.org\/\">IPRA<\/a> (International Public Relations Association) en las categor\u00edas <em>Courage in Communication<\/em> y <em>Corporate Resposability<\/em>.<\/p><p>\u00a0<\/p><p>La iniciativa, impulsada desde la <span style=\"text-decoration: underline;\"><a href=\"https:\/\/fundacionalbatorres.com\/\" target=\"_blank\" rel=\"noopener\">Fundaci\u00f3n Alba Torres Carrera<\/a><\/span>, naci\u00f3 el pasado a\u00f1o con la creaci\u00f3n de una palabra nueva para trasladar un mensaje de esperanza a la humanidad: ante una realidad global cada vez m\u00e1s conflictiva y polarizada, la palabra \u201cBeland\u201d reivindica el derecho universal que tienen todas las personas a tener un lugar donde sentirse en paz.<\/p><p>\u00a0<\/p><p>Desde entonces, Beland se ha consolidado como un movimiento de solidaridad, empat\u00eda y convivencia. En 2025 alcanz\u00f3 su primer reto al recaudar 10.000 euros para <strong>Save the Children<\/strong> y, actualmente, cuenta con el respaldo de la <strong>Fundaci\u00f3n Vicente Ferrer<\/strong> y la colaboraci\u00f3n de diversas entidades sociales con las que se han desarrollado diferentes iniciativas.<\/p><h5>\u00a0<\/h5><h5><strong>Origen de la palabra<\/strong><\/h5><p>Laura Torres y \u00c1lvaro S\u00e1nchez alumbraron la esencia de esta iniciativa. En ingl\u00e9s, el prefijo <em>be<\/em> deriva de la palabra germ\u00e1nica <em>by<\/em>, que significa \u201cen todas las direcciones, de todas las formas, en o a trav\u00e9s de todas sus partes\u201d. En el caso de beland (prefijo <em>be<\/em> +<em> land<\/em>, tierra en ingl\u00e9s), la palabra nos cuenta que todos tenemos una tierra que sentimos como parte de qui\u00e9nes somos, una tierra que vive \u201cen y a trav\u00e9s\u201d de nosotros mismos.<\/p><p><strong>\u00a0<\/strong><\/p><h5><strong>Un libro solidario<\/strong><\/h5><p>Para explicar la palabra, la campa\u00f1a ha contado con una herramienta clave: un cuento solidario. <strong>\u201cBeland, mi lugar en el mundo\u201d<\/strong> (editorial Brau) est\u00e1 escrito por Laura Torres e ilustrado por\u00a0<a href=\"https:\/\/raquelaparicio.com\/\">Raquel Aparicio<\/a>. Entre las dos construyeron un hogar universal, una historia con la que cualquier persona puede sentirse identificada. El libro conecta una experiencia cotidiana \u2013mudarse de casa\u2013 con una realidad global mucho m\u00e1s dura: la de quienes tienen que dejar atr\u00e1s su hogar. \u201cCada ilustraci\u00f3n es una ventana a la infancia y a las emociones de todos nosotros\u201d, explica la autora Laura Torres.<\/p><p>\u00a0<\/p><p>La nominaci\u00f3n a los GWA IPRA 2026 en las categor\u00edas de <em>Courage in Communication<\/em> y <em>Corporate Resposability<\/em> es un impulso a la iniciativa que contin\u00faa proyect\u00e1ndose a nivel internacional. El car\u00e1cter mundial de estos premios, la vocaci\u00f3n ONU de la asociaci\u00f3n &#8211;<a href=\"https:\/\/www.ipra.org\/news\/ipra-and-the-un\/\" target=\"_blank\" rel=\"noopener\">IPRA tiene estatus consultivo en Naciones Unidas<\/a>&#8211; y su peso acad\u00e9mico, tocan muchas de las teclas emocionales que conforman el movimiento Beland.<\/p><p>\u00a0<\/p><p>Desde Torres y Carrera creemos que el mundo actual necesita voluntad de encuentro y de entendimiento. Nuestra visi\u00f3n sobre la comunicaci\u00f3n siempre ha ido m\u00e1s all\u00e1 de la persuasi\u00f3n, de la influencia, del impacto. Defendemos una comunicaci\u00f3n que construya consensos y que contribuya a mejorar el entorno. Precisamente, es la idea central de Beland.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":39,"featured_media":23122,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357],"tags":[],"class_list":["post-24269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-last-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Beland doble finalista en los IPRA 2026 - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/beland-doble-finalista-en-los-ipra-2026\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beland doble finalista en los IPRA 2026 - 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