{"id":24271,"date":"2026-05-20T13:18:25","date_gmt":"2026-05-20T11:18:25","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=24271"},"modified":"2026-11-12T10:58:02","modified_gmt":"2026-11-12T09:58:02","slug":"systemic-prospective-ia-e-inteligencia-colaborativa","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/systemic-prospective-ia-e-inteligencia-colaborativa\/","title":{"rendered":"Systemic\u00a0Prospective, IA e inteligencia colaborativa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24271\" class=\"elementor elementor-24271 elementor-22728\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3df2536 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"3df2536\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6af44c\" data-id=\"a6af44c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9964fe elementor-widget elementor-widget-text-editor\" data-id=\"e9964fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"none\">En\u00a0<\/span><b><span data-contrast=\"auto\">Torres y Carrera<\/span><\/b><span data-contrast=\"none\">\u00a0hemos\u00a0implementado\u00a0nuevas herramientas tecnol\u00f3gicas para\u00a0nuestros\u00a0informes prospectivos. En concreto,\u00a0hemos\u00a0apostado por el empleo de la inteligencia colaborativa digital a trav\u00e9s de la IA para llevar el an\u00e1lisis de escenarios futuros a una nueva dimensi\u00f3n.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">\u201cLa IA no sustituye al\u00a0stakeholder, pero permite reconstruir una capa de inteligencia colectiva a partir de patrones acumulados: discursos p\u00fablicos, conflictos sectoriales, intereses institucionales, tensiones econ\u00f3micas, narrativas regulatorias, din\u00e1micas reputacionales y comportamientos hist\u00f3ricos de actores comparables\u201d, explica\u00a0<\/span><b><span data-contrast=\"none\">Mario Seoane<\/span><\/b><span data-contrast=\"none\">,\u00a0nuestro\u00a0<\/span><b><span data-contrast=\"none\">Chief Digital &amp; Data Officer<\/span><\/b><span data-contrast=\"none\">.\u00a0\u201cPor eso el ejercicio se aproxima tanto a la realidad: porque el m\u00e9todo no se limita a preguntar \u201cqu\u00e9 opina alguien\u201d, sino que modeliza relaciones estructurales entre actores, objetivos y escenarios\u201d.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Nos hemos\u00a0decantado por la inteligencia colaborativa digital porque se trata de una herramienta contrastada en el \u00e1mbito del marketing. En este caso, la innovaci\u00f3n reside en su ajuste para ser aplicada a los sistemas de predicci\u00f3n\u00a0con los que contamos\u00a0desde hace m\u00e1s de una d\u00e9cada (Systemic\u00a0Prospective).<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p><h5>Herramientas digitales y enfoque sist\u00e9mico\u00a0<\/h5><p><span data-contrast=\"none\">Los aspectos sobre los que\u00a0hemos\u00a0desarrollado esta innovaci\u00f3n se pueden resumir en tres \u00e1mbitos: anticipaci\u00f3n colaborativa, herramientas digitales y el enfoque sist\u00e9mico.\u00a0La anticipaci\u00f3n colaborativa implica a diferentes actores para construir conocimiento sobre el futuro. Sirve para prever escenarios, analizar riesgos y planificar respuestas adecuadas con antelaci\u00f3n.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p><p><span data-contrast=\"none\">Se trata de una\u00a0herramienta b\u00e1sica en entornos complejos e inciertos\u00a0que utiliza plataformas en l\u00ednea, redes sociales,\u00a0big\u00a0data e inteligencia artificial para fomentar la participaci\u00f3n y procesar grandes vol\u00famenes de informaci\u00f3n.\u00a0Finalmente, el enfoque sist\u00e9mico construye escenarios plausibles de los que\u00a0podemos\u00a0extraer informaci\u00f3n de alto valor estrat\u00e9gico, especialmente si se replican peri\u00f3dicamente para revisar su evoluci\u00f3n.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p><h5>An\u00e1lisis\u00a0de un caso:\u00a0Real Madrid\u00a0<\/h5><p><span data-contrast=\"none\">Hemos dado a conocer este nuevo modelo prospectivo a trav\u00e9s de un an\u00e1lisis sobre los escenarios que enfrenta el Real Madrid tras las pol\u00e9micas generadas en las \u00faltimas semanas. \u201cLos sistemas estrat\u00e9gicos no son completamente imprevisibles. Tienen patrones de poder, dependencia, incentivos, restricciones regulatorias, conflictos narrativos y objetivos recurrentes. La IA, bien dirigida por una metodolog\u00eda sist\u00e9mica, permite estructurar esa inteligencia colectiva digital porque identifica c\u00f3mo suelen comportarse los actores dentro de sistemas semejantes. Y eso es lo que hemos hecho en este trabajo\u201d, concluye Seoane.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559740&quot;:264}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e9783d elementor-widget elementor-widget-qi_addons_for_elementor_button\" data-id=\"9e9783d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"qi_addons_for_elementor_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t<a class=\"qodef-shortcode qodef-m qodef-qi-button qodef-html--link qodef-layout--filled qodef-type--standard qodef-icon--right qodef-hover--icon-move-horizontal-short\" href=\"https:\/\/torresycarrera.com\/real-madrid-el-abismo-corporativo\/\" target=\"_blank\">\n\t\t<span class=\"qodef-m-text\">Lee el an\u00e1lisis aqu\u00ed <\/span>\n\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":39,"featured_media":22737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357],"tags":[],"class_list":["post-24271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-last-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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