{"id":24273,"date":"2026-04-30T15:50:20","date_gmt":"2026-04-30T13:50:20","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=24273"},"modified":"2026-11-12T10:58:40","modified_gmt":"2026-11-12T09:58:40","slug":"nuevo-sistema-de-interpretacion-de-ia","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/nuevo-sistema-de-interpretacion-de-ia\/","title":{"rendered":"Nuevo sistema de interpretaci\u00f3n de IA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24273\" class=\"elementor elementor-24273 elementor-22356\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29c3525 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"29c3525\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6b3503\" data-id=\"c6b3503\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00345e1 elementor-widget elementor-widget-text-editor\" data-id=\"00345e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En Torres y Carrera lanzamos <strong>una nueva soluci\u00f3n orientada a optimizar la manera en que marcas, productos, empresas y perfiles profesionales son interpretados y recomendados en entornos de inteligencia artificial<\/strong>. Este servicio da respuesta a las nuevas necesidades del mercado, en el que la irrupci\u00f3n de asistentes y motores de respuesta basados en inteligencia artificial est\u00e1 cambiando la forma en que las personas buscan informaci\u00f3n, comparan opciones y toman decisiones.<\/p><p>El <strong>sistema DBN<\/strong> (del acr\u00f3nonimo Don\u2019t Be Narcissus) de Torres y Carrera combina<strong> la optimizaci\u00f3n de fuentes de IA con una arquitectura de autoridad <\/strong>en la que convergen contenido, narrativo, PR, reputaci\u00f3n y presencia digital.<\/p><p>\u201c<em>En entornos de IA no basta con estar presente; es necesario estar correctamente interpretado<\/em>\u201d, nos explica <strong>Mario Seoane, <\/strong>nuestro<strong> Chief Digital &amp; Data Officer.<\/strong> \u201c<em>Por eso, el foco se desplaza desde la visibilidad hacia la representaci\u00f3n algor\u00edtmica, entendida como la forma en que los sistemas de IA comprenden, describen, clasifican y recomiendan a una entidad en contextos de b\u00fasqueda, comparaci\u00f3n o decisi\u00f3n<\/em>\u201d.<\/p><p><strong>DBN<\/strong> permite auditar c\u00f3mo aparece una entidad en respuestas generadas por inteligencia artificial, identificar sesgos, vac\u00edos de informaci\u00f3n o asociaciones no deseadas, y activar acciones de comunicaci\u00f3n orientadas a mejorar su representaci\u00f3n, coherencia narrativa y posicionamiento.<\/p><p>A diferencia de aproximaciones orientadas principalmente a medir presencia, menciones o fuentes visibles, DBN analiza c\u00f3mo los sistemas de IA interpretan, estructuran y recomiendan la informaci\u00f3n, atendiendo a variables como narrativa, contexto, jerarqu\u00eda de contenidos, autoridad percibida y validaci\u00f3n externa.<\/p><p>\u201c<em>Este enfoque resulta especialmente relevante en momentos clave de informaci\u00f3n y toma de decisiones, como la b\u00fasqueda inicial, la comparaci\u00f3n entre opciones, la conformaci\u00f3n de una opini\u00f3n o la recomendaci\u00f3n final<\/em>\u201d nos explica Seoane. En todos ellos, las respuestas generadas por IA no solo informan, sino que pueden influir en qu\u00e9 alternativas se consideran, c\u00f3mo se valoran y qu\u00e9 percepci\u00f3n se construye sobre marcas, empresas, productos y perfiles profesionales.<\/p><h5><strong>Humanismo tecnol\u00f3gico<\/strong><\/h5><p>Adem\u00e1s de los sistemas tecnol\u00f3gicos, DBN se completa con una capa de an\u00e1lisis realizada por consultores expertos en comunicaci\u00f3n, reputaci\u00f3n y estrategia. Este elemento diferencial permite interpretar no solo qu\u00e9 responden los modelos, sino qu\u00e9 implicaciones tienen esas respuestas para la narrativa, la autoridad percibida y el posicionamiento de cada entidad, convirtiendo la presencia en entornos de IA en un diagn\u00f3stico accionable y en decisiones estrat\u00e9gicas de comunicaci\u00f3n.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":39,"featured_media":22362,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[357],"tags":[],"class_list":["post-24273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-last-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nuevo sistema de interpretaci\u00f3n de IA - Torres y Carrera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torresycarrera.com\/en\/nuevo-sistema-de-interpretacion-de-ia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nuevo sistema de interpretaci\u00f3n de IA - Torres y Carrera\" \/>\n<meta property=\"og:url\" content=\"https:\/\/torresycarrera.com\/en\/nuevo-sistema-de-interpretacion-de-ia\/\" \/>\n<meta property=\"og:site_name\" content=\"Torres y Carrera\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-30T13:50:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-12T09:58:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/torresycarrera.com\/wp-content\/uploads\/2026\/04\/servicio-dig.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Torres &amp; 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