{"id":24331,"date":"2025-09-02T08:18:37","date_gmt":"2025-09-02T06:18:37","guid":{"rendered":"https:\/\/torresycarrera.com\/?p=24331"},"modified":"2026-11-12T11:31:58","modified_gmt":"2026-11-12T10:31:58","slug":"nacionalizar-un-contenido-local","status":"publish","type":"post","link":"https:\/\/torresycarrera.com\/en\/nacionalizar-un-contenido-local\/","title":{"rendered":"Nacionalizar un contenido local"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"24331\" class=\"elementor elementor-24331 elementor-20881\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4ac39558 elementor-section-boxed elementor-section-height-default elementor-section-height-default qodef-elementor-content-no\" data-id=\"4ac39558\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b2165ea\" data-id=\"b2165ea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dd54ae elementor-widget elementor-widget-text-editor\" data-id=\"3dd54ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">La necesidad de crecimiento es innata en las personas y por ende en las empresas. Uno de los primeros pasos a la hora de desarrollar una estrategia de negocio es marcar las audiencias a las que te quieres dirigir y en \u201cprovincias\u201d, como nos llaman, los planteamientos de target empiezan en el \u00e1mbito local\/regional. La proximidad, la cercan\u00eda, es uno de los ganchos clave a la hora dar a conocer un producto\/servicio\/marca y m\u00e1s ahora con la globalizaci\u00f3n toma cada vez m\u00e1s sentido el apoyo o compromiso local. Por eso, es imprescindible tener un conocimiento local para focalizar los esfuerzos y asegurar los resultados de cualquier estrategia relacional. Conocer los tiempos, las formas, los contactos, las sensibilidades, los formatos, los ambientes, las din\u00e1micas\u2026a un nivel local es b\u00e1sico para garantizar el \u00e9xito de cualquier acci\u00f3n de PR. Entrar en un lugar siempre es mejor de la mano de un \u201clugare\u00f1o\u201d que facilita un acercamiento natural en l\u00ednea con las tendencias y costumbres de la zona. Empatizar, entender y hacer gui\u00f1os locales desde la humildad y el respeto, son las bases para introducirse en un mercado local.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Como contrapunto, el ansia de crecimiento y conocimiento global motivado por la posibilidad que presta la digitalizaci\u00f3n a la hora de posicionarte fuera de tu \u00e1mbito geogr\u00e1fico, genera la necesidad de una amplificaci\u00f3n de la comunicaci\u00f3n. A\u00fan no teniendo un foco de negocio en el \u00e1mbito global, siempre el conocimiento amplificado hace aumentar el posicionamiento de marca.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Solo el 9% de las empresas espa\u00f1olas venden sus productos y servicios en el mercado global mientras que el 91% de las compa\u00f1\u00edas espa\u00f1olas operan exclusivamente en el \u00e1mbito dom\u00e9stico. Pero parad\u00f3jicamente, la mayor\u00eda de las empresas realiza una comunicaci\u00f3n global de sus servicios principalmente por la dimensi\u00f3n que ofrece el entorno digital. En una estrategia de comunicaci\u00f3n se plantea una comunicaci\u00f3n en dos tiempos; la m\u00e1s inmediata que impacta en lo m\u00e1s pr\u00f3ximo como target de marca y la sat\u00e9lite que permite una amplificaci\u00f3n del conocimiento de marca fuera de el \u00e1rea de compra. Entra aqu\u00ed el doble juego de comunicar en local y global para compaginar la estrategia de comunicaci\u00f3n basada en el negocio y en la de imagen de marca para que, complementariamente trabajemos ambos escenarios y conseguir una comunicaci\u00f3n 360.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":13,"featured_media":20883,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[368],"tags":[],"class_list":["post-24331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nacionalizar un contenido local - 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