One year after the war, our campaign “To North for Truth” has been recognised at the PRNews Social Impact Awards. We activated this solidarity and social research initiative on Ukraine just a few hours after the Russian invasion, and we approached it as a 360º mapping of the war reality. A scenario that included digital listening in the EU, Ukraine and Russia – developed with the Israeli digital intelligence agency Cyabra, on-the-ground description of the exodus of refugees, active participation in humanitarian aid both with our own resources and through collaborations with NGOs, analysis of social sentiment in various European countries, as well as interviews with thinkers and opinion leaders from all over Europe with conflicting sensibilities regarding Vladimir Putin’s actions.
“The invasion of Ukraine stirred our sensibilities and activated our commitment,” explains our president Paula Carrera. “We decided to act in a comprehensive way so that in addition to offering real help, we also contributed to combating the whole stream of fake news and disinformation that accompanied the invasion from the very moment the Russian tanks crossed the Ukrainian border.
Social Impact Awards: Honourable Mention for T&C
We won this Honourable Mention in the community engagement category in an edition dominated by US agencies. The Social Impact Awards recognise, as explained in their terms of reference, communicators who work to improve their environment. The winning campaigns share a commitment to building a diverse and equitable future and redefining the role of organisations in the fight for global change. “The honorees are role models for social responsibility and diversity, equity and inclusion,” says Erika Bradbury, PRNews CSR Awards Coordinator. “Our honorees deserve to be recognised for their work in their communities, and it is a privilege to recognise them for their commitment”.